At a Glance
- Tasks: Lead exciting brand campaigns and engage audiences with top consumer brands.
- Company: Join Immediate, home to beloved UK brands like Radio Times and Good Food.
- Benefits: Enjoy flexible working, 25 days holiday, and a vibrant office culture.
- Other info: Be part of a diverse, inclusive team that values your growth and ideas.
- Why this job: Make a real impact in brand marketing while collaborating with creative teams.
- Qualifications: Experience in brand marketing and strong project management skills required.
The predicted salary is between 43000 - 43000 £ per year.
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.
About the role
We are looking for a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team to support on the delivery of integrated B2C brand marketing activity. Reporting to the Brand Growth Lead, this role will play a key part in delivering multi-channel campaigns, supporting audience growth initiatives, maintaining brand consistency, and helping identify opportunities to increase engagement and commercial performance.
The role requires a strong campaign manager who is confident working cross-functionally, able to make informed decisions and comfortable managing multiple stakeholders and priorities in a fast-paced, content-led environment.
As a Brand Campaign Manager, you will:
- Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes.
- Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity.
- Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints.
- Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns.
- Support campaign optimisation through performance reporting, insight analysis and data-led recommendations.
- Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement.
- Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities.
- Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.
Requirements
- Experience in brand marketing and campaign management.
- Demonstrable experience delivering multi-channel marketing campaigns.
- Strong organisational and project management skills with excellent attention to detail.
- Experience supporting and delivering brand partnerships.
- Experience working collaboratively across multiple stakeholders and teams.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret campaign performance and audience insights.
- Commercial awareness and understanding of audience engagement.
- Understanding of digital marketing channels including CRM, social media, email marketing and content marketing.
- Ability to nurture and maintain strong working relationships.
- Proactive and solutions oriented.
- Highly organised and adaptable.
- Commercially aware and audience focused.
- Collaborative and confident managing stakeholders.
- Comfortable working in a fast-paced environment with multiple priorities.
- Enthusiastic, curious and keen to contribute ideas and recommendations.
Benefits
- A relaxed working environment with regular socials including a summer festival.
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions.
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement.
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning.
- A progressive and transparent culture focused on your development.
- Flexible / hybrid working plus early finish Fridays.
- Cycle to work scheme.
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
- Competitive pension plans and Life Assurance.
- A newly renovated modern office with lots of collaborative spaces.
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
Brand Campaign Manager in London employer: Immediate Media Co
At Immediate, we offer a vibrant and inclusive work culture that prioritises employee well-being and development. As a Brand Campaign Manager, you'll thrive in a dynamic environment where collaboration is key, supported by tailored training opportunities and flexible working arrangements. With a focus on creativity and community impact, our modern office fosters teamwork and innovation, making Immediate an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Campaign Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Immediate Media Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Immediate Media Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Immediate Media Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Immediate Media Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Campaign Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Immediate Media Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Immediate Media Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Immediate Media Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Immediate Media Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Immediate Media Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Immediate Media Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
