At a Glance
- Tasks: Manage SEO content strategies and grow search traffic for food websites.
- Company: Join Immediate, home to beloved UK brands like Radio Times and Good Food.
- Benefits: Enjoy flexible working, 25 days holiday, and tailored training opportunities.
- Other info: Be part of a diverse, inclusive culture that values your growth and well-being.
- Why this job: Make a real impact in audience development while working with passionate teams.
- Qualifications: Experience in SEO, strong communication skills, and a data-driven mindset.
The predicted salary is between 45000 - 45000 £ per year.
- Description
- Audience Development Manager – Food Group (up to £45,000)
- 12 month fixed-term contract
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine.
Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
About the role
Reporting into the Audience Development Lead, you will work closely as part of the wider SEO and Audience Development team, managing the SEO content strategy for Immediate Media’s food websites.
This will involve working closely with writers and sub-editors on best practice guidelines, identifying new and existing opportunities and reporting on wider performance of some of our most valuable channels.
Search is a major channel for our websites and we are looking for an experienced Audience Development professional to support the team to defend and grow traffic.
- As an Audience Development Manager you will;
- Work closely with the brand teams to develop and implement data-driven SEO content strategies and grow search traffic.
- Provide support to editorial teams in the planning, briefing, writing and optimising of new and existing content.
- Proactively identify, prioritise and maximise opportunities for growth across new content verticals or organic channels.
- Monitor and report on performance of brand content in search, providing clear analysis and supporting the wider team with interpreting and responding to insights.
- Provide regular traffic narratives for the senior leadership team, with the aim of relating content performance in search to revenue and budgets
- Develop SEO best practice for recipe and food content, regularly testing and reporting on new tactics to inform our approach.
- Guide writers on best practice procedure for creating or optimising content for search, providing templates and hands-on support where necessary.
Also developing audience training sessions for the Immediate editorial community.
- Monitor and respond to market and competitor trends in the food and recipe space.
This involves performing in-depth competitor analyses to identify tactics used by other food and lifestyle publishers to enhance organic traffic and audience engagement.
- Collaborate more widely with marketing, commerce, product and data teams on initiatives to drive Good Food and Olive Magazine’s growth, aligning SEO strategies with wider business goals.
- Manage the monthly content optimisations process, informing editorial refreshes around seasonal and evergreen topics.
This aids in the defence and improvement of our core content rankings.
- Work with the technical SEO team to create product improvements from a technical perspective, including undertaking a robust internal linking strategy.
- Keeping updated with SEO industry developments such as algorithm updates and new SERP features.
Ensuring that key stakeholders and our communities are aware of these and communicating any required actions.
Requirements
- A thorough understanding of how Google Search, Google Discover, AI Overviews and SEO works.
- A track record of success in developing data-led content strategies and contributing to organic traffic growth on digital content platforms.
- Strong understanding of content SEO principles, keyword research, and user intent analysis.
- Strong communication and stakeholder management skills, with the ability to build and maintain strong relationships.
- Familiarity with enterprise SEO tools such as Google Trends, Ahrefs, Screaming Frog, SEMrush etc.
- Strong analytics capabilities, with proficiency in tools such as Google Analytics, Search Console, and Data Studio.
- A natural curiosity and enthusiasm for audience development and SEO practices, particularly in relation to media businesses.
- Experience working in matrixed organisations, managing multiple stakeholders across editorial, technical, and business teams.
- Understanding of technical SEO.
Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and Linked In Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.
We care deeply about our people, our local communities and the impact we have on the environment.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us.
Immediate is an equal opportunities employer.
We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Development Manager in London
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We think you need these skills to ace Audience Development Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Immediate Media Co from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Immediate Media Co specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Immediate Media Co
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Immediate Media Co, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Immediate Media Co you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Immediate Media Co that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Immediate Media Co, so think on your feet and don't hesitate to showcase your creativity!
