Development Producer

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

About the role

We’re looking for an experienced Development Producer to own the editorial, IP and content strategy side of our podcast output, including audio and video assets. This is a senior, specialised role focused on what we make and why – shaping ideas, developing formats, guiding brands and helping our content perform brilliantly on platform. You’ll be the main editorial voice for podcasts across the business and the person our brands turn to for content direction, best practice and development support. This role does not cover production delivery, recording or editing, and you won’t be managing production staff. Your focus is entirely on content, IP, platform performance, audience growth and brand alignment.

You’ll work closely with brand leads across the business to develop strong, distinctive podcast ideas that align with their editorial missions and commercial goals. This will involve pitching new concepts, shaping formats, refining existing shows and helping brands understand how they can perform well in the podcast space. You’ll bring expertise in podcast content and platform best practice to every conversation, offering clear guidance while also being open to collaboration and compromise.

Alongside this, you’ll be responsible for building and shaping the podcast brands across multiple channels, with a particular focus on how our shows are presented on social and YouTube. This includes owning the look and feel of each show beyond audio – from artwork and visual identity to fonts, sets, styling and overall presentation – and developing a clear, consistent mood and tone that carries across platforms. You’ll ensure that content, visuals and brand identity work together to create a strong, recognisable presence wherever audiences discover and engage with our podcasts.

You’ll be responsible for maintaining regular catch‑ups with brand teams to ensure content quality, consistency and direction are on track. You’ll develop clear content briefs, advise on format, tone, hosts and structure, and help brands make smart decisions about what will resonate with audiences. You’ll work closely with the Head of Podcasts and the Podcast Production Lead to make sure ideas are realistic, within budget and achievable within our production capabilities.

This is a highly collaborative role, working not only with brands and the podcast team, but also with the wider editorial support unit to help develop IP and long‑term content strategy for the business. You’ll play a key role in shaping how our podcast portfolio grows and evolves.

A core part of this role is owning our audience development goals for podcasts. You’ll be responsible for setting direction around audience growth, engagement and reach, and for making sure content decisions are informed by audience insight and platform performance. You’ll manage our audience development staff and oversee their day‑to‑day operations, ensuring campaigns, initiatives and strategies are aligned with content priorities. You’ll work with them to identify opportunities for growth, improve discoverability, optimise distribution and strengthen engagement across platforms. This includes working closely with brands to ensure audience development activity supports their wider objectives and that learnings are fed back into content planning.

You’ll love this role if:

• You have strong experience in content development, editorial strategy and working with multiple brands.
• You’re likely to come from an audio, radio, video or digital background and will have a solid understanding of long‑form content and how it performs on platforms like Apple Podcasts, Spotify, YouTube and other major distributors.
• You’ll be confident in leading editorial conversations, pitching ideas, shaping formats and advising stakeholders.
• A strong understanding of platform best practice, audience behaviour and content trends is essential.
• You’ll be collaborative, pragmatic and comfortable balancing creative ambition with commercial and practical realities.
• You have strong communications skills, as you’ll be working with brand teams, senior stakeholders, production colleagues and audience development staff.
• You should enjoy building relationships, influencing direction and helping teams do their best work.

As a Development Producer you will:

• Lead editorial strategy and content development for podcasts across all brands.
• Develop new podcast concepts, formats and IP in collaboration with brand teams.
• Own content best practice and platform guidance (Apple, Spotify, YouTube and others).
• Maintain regular catch‑ups with brand leads on content direction and quality.
• Create and develop clear content briefs for new and existing shows.
• Work closely with the Commercial Head of Audio and Podcast Production Lead to ensure ideas are within budget and scope.
• Own audience development goals and strategy for podcasts.
• Lead manage audience development staff and oversee their operations.
• Use audience insight and platform performance to inform content decisions.
• Collaborate with the editorial support unit on long‑term IP development.

Benefits

• A relaxed working environment with regular socials including a summer festival.
• Supportive well‑being initiatives and benefits, talks & workshops, and Mental Health First Aiders & Champions.
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Years which are in addition to your annual entitlement.
• Tailored training and development through both our in‑house learning platform and LinkedIn Learning.
• A progressive and transparent culture focused on your development.
• Flexible / hybrid working plus early finish Fridays.
• Cycle to work scheme.
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
• Competitive pension plans and Life Assurance.
• A newly renovated modern office with lots of collaborative spaces.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities. Immediate is a place you can grow, be supported, and make a difference.