At a Glance
- Tasks: Lead exciting marketing campaigns for top UK events and brands.
- Company: Join Immediate, home to beloved brands like Radio Times and Good Food.
- Benefits: Enjoy 25 days holiday, flexible working, and a vibrant office culture.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Make an impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 3+ years in marketing with a strong digital focus and campaign experience.
The predicted salary is between 37000 - 37000 £ per year.
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
Immediate Live is the UK’s leading consumer events company, creating events and experiences that connect and inspire highly engaged communities both digitally and live. Premium, passion-led events run across the UK and Ireland, attracting over 650,000 visitors annually.
As Senior Marketing Executive, you’ll play a key role in delivering high-performing marketing campaigns across the BBC Gardeners’ World Events and Good Food Show portfolio, including BBC Gardeners’ World Live, BBC Gardeners’ World Fairs, Good Food Festival and the Festive Good Food Show. You’ll work with the Marketing Manager and Portfolio Marketing Manager to plan, deliver and optimise multi-channel campaigns that attract the right audiences, drive ticket and upsell revenue, and continuously improve performance.
You’ll bring proven experience as a campaign marketer with a strong passion for digital, playing a hands-on role in shaping and delivering activity across email marketing, website performance and social media. Confident in testing, optimisation and insight, you’ll use data and learning to refine campaigns and improve results over time.
As a Senior Marketing Executive you will:
- Work with the Marketing Manager on the development and delivery of integrated marketing plans to achieve visitor and revenue targets across the portfolio.
- Coordinate the delivery of targeted marketing materials and campaigns, with a focus on digital, tailored to specific audience cohorts and aligned with each event’s content strategy.
- Work in close collaboration with Sales and Content teams to maximise ticket, workshop and upsell revenue through targeted comms and promotions.
- Lead on each campaign’s digital delivery, ensuring email, website and social channels are aligned and cohesive.
- Own the planning and delivery of email marketing activity (via Adestra), ensuring segmentation, deliverability, testing and optimisation are embedded into campaign delivery.
- Take ownership of event websites, ensuring content is current, well designed and aligned with campaign messaging.
- Work with the Central team to optimise SEO, conversion and engagement, using insight from GA, sales reporting, ERM tools and visitor research to continuously improve performance.
- Manage the organic social media campaign planning and delivery, supported by Marketing Executives, testing new formats and improving alignment with email campaigns.
- Work with the central digital team on all paid digital marketing activity, from planning and delivery to optimisation and performance reporting across paid search, paid social and display.
- Monitor campaign performance against KPIs, including ticket sales reporting, and use insight to optimise activity.
- Brief and manage external agencies and suppliers (design, ticketing, print, digital) to deliver high-quality outputs in line with campaign objectives.
- Support in the production of comprehensive post-show reports, analysing campaign impact, visitor behaviour and commercial outcomes to inform future strategy.
You will need to meet 5 requirements to be considered for the role:
- At least 3 years’ progressive experience in a marketing role, ideally within events, exhibitions, experiential or consumer brand marketing.
- Experience across the full marketing mix, with a strong digital focus alongside offline campaign delivery.
- Hands-on, demonstrable, experience delivering digitally led campaigns, including email marketing, websites, search, paid and organic social, display and traditional channels.
- Experience managing and optimising websites, with an understanding of CMS, SEO, conversion and engagement.
- A confident blend of creative thinking and data-driven decision-making.
A relaxed working environment with regular socials including a summer festival, supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions. 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement. Claim back everyday health care cost with Medicash our Health Cash back plan. Lease an Electric vehicle through our EV salary sacrifice scheme. Tailored training and development through both our in-house learning platform and LinkedIn Learning. A progressive and transparent culture focused on your development. Flexible / hybrid working plus early finish Fridays. Cycle to work scheme. Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy. Competitive pension plans and Life Assurance. A newly renovated modern office with lots of collaborative spaces.
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment. Immediate is an equal opportunities employer.
Senior Marketing Executive employer: Immediate Live Co
Immediate is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and development. With a focus on collaboration and creativity, employees enjoy flexible working arrangements, tailored training opportunities, and a supportive environment that encourages personal growth. Located in a newly renovated office, the company fosters a dynamic atmosphere where passionate individuals can thrive while contributing to meaningful consumer experiences across beloved brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews! Research the company, understand their brands, and come armed with questions that show your interest. This is your chance to shine and demonstrate how you can contribute to their marketing goals.
✨Tip Number 3
Don’t just apply and forget! Follow up on your applications with a friendly email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to ask if they need any more info from you.
✨Tip Number 4
Utilise our website to apply! We’ve got all the latest roles listed, and applying directly through us can give you a better chance of being noticed. Plus, it’s super easy to navigate!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Executive role. Highlight your experience in digital marketing and campaign management, as these are key aspects of the job. We want to see how your skills align with our needs!
Showcase Your Campaign Success:When detailing your previous roles, focus on specific campaigns you've worked on. Share metrics and results that demonstrate your impact. We love numbers, so if you can show how your efforts drove ticket sales or engagement, even better!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our team culture. Share your passion for events and marketing, and don’t be afraid to show us what makes you unique!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at Immediate Live Co
✨Know Your Campaigns
Before the interview, dive deep into the marketing campaigns that Immediate has run for their events. Familiarise yourself with their digital strategies and think about how you could contribute to enhancing them. This shows your genuine interest and helps you speak their language.
✨Showcase Your Data Skills
Since the role requires a strong focus on data-driven decision-making, be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Bring along metrics or results from previous roles to back up your claims.
✨Be Ready to Collaborate
Immediate values collaboration, so think of examples where you've successfully worked with different teams. Highlight your experience in managing stakeholders and how you’ve contributed to a team’s success in delivering high-performing campaigns.
✨Ask Insightful Questions
Prepare thoughtful questions about their upcoming events and marketing strategies. This not only demonstrates your enthusiasm but also gives you a chance to show off your knowledge about the industry and how you can add value to their team.
