Senior App Marketing Executive

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We help inspire our audiences, deepening their knowledge, skills and fuelling their passions.

About the role:

The Senior App Marketing Executive plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.

You will:

• Manage and grow app store marketing strategy across multiple iOS and Android apps across Immediate brands.
• Support the Acquisition team in planning and delivering app marketing campaigns to drive digital subscription growth.
• Brief and collaborate with our design team to create multi-channel campaign assets, maintaining brand consistency and tone of voice.
• Manage App Store Optimisation (ASO) across keyword strategy, metadata testing, in-app event strategy, feature nomination and creative optimisation.
• Design and run structured experimentation programmes across ASO, paid acquisition, and in-app journeys, using insight to continually improve visibility and conversion in app stores.
• Use AppsFlyer (MMP) and in-app analytics tools to track, attribute, and optimise performance across acquisition and lifecycle journeys.
• Help shape clear, actionable dashboards and reports that turn data into decisions and identify opportunities for incremental growth.
• Grow subscriber LTV and further optimise Apple App Store/Google Play Store CACs leveraging ASO and app store ads.
• Work cross-functionally with Product, Tech, Brand, and CRM teams to align growth initiatives with our broader digital subscription strategy.
• Build strong partnerships with Apple, AppsFlyer and other 3rd parties to stay close to platform developments and new opportunities.
• Act as Immediate’s in-house app marketing expert – sharing knowledge, best practice, and insight across teams.

Requirements:

• Proven experience in digital marketing campaigns and app marketing, within a consumer subscription or digital media business.
• Deep understanding of ASO, mobile performance marketing, and in-app monetisation.
• Expertise in AppsFlyer (or another MMP) with a strong grasp of tracking, attribution, and deep linking.
• Strong analytical and reporting skills, able to translate complex data into clear, actionable insight.
• Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
• Experience operating in a post-IDFA environment, with practical knowledge of SKAN and privacy-first measurement.
• Strong organisational and communication skills with strong attention to detail and the ability to manage multiple tasks and stakeholders simultaneously.

We offer a relaxed working environment with regular socials, supportive well-being initiatives and benefits, tailored training and development, flexible/hybrid working, competitive pension plans, and a newly renovated modern office.

Immediate is an equal opportunities employer. We’re committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.