Sales and Sponsorship Executive

Sales and Sponsorship Executive (up to £29,500 per annum)

About the role

We are looking for a highly organised, enthusiastic, and resilient Sales & Sponsorship Executive who enjoys building relationships, generating new business, and working closely with clients to deliver a high standard of customer service.

The Craft portfolio includes five market‑leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London, Harrogate, Northern Ireland), and The Stitch Festival London.

These events are some of the most successful in the business and you’ll be joining a fun and hard‑working team dedicated to making them the best in the market.

• Sales & Revenue Generation
• Sell stand space and digital products across the events, working to achieve revenue targets and meeting KPIs and yield expectations
• Make high‑volume outbound calls (approx. 50 per week), with a strong focus on new business development
• Communicate clearly and professionally with clients via email and phone
• Attend competitor and industry events (as agreed) to generate leads and insights
• Client Management
• Manage client relationships from initial contact through to event delivery, attending meetings when required
• Develop a strong understanding of exhibitor needs through ongoing communication
• Work closely with key clients to ensure sponsorship agreements are delivered to a high standard
• Be active in lead generation for the sponsorship team and come up with creative ideas for new partnerships with relevant clients
• Pipeline, Reporting & Administration
• Build and manage your own pipeline with accuracy and accountability
• Maintain accurate forecasting and communicate pipeline progress to your manager
• Use the CRM system (Salesforce) to record all client interactions and maintain accurate data
• Track performance against KPIs and report on sales activity and achievements
• Maintain strong organisation across all aspects of your workload
• Ensure floorplans are accurate and support the team to ensure they align with Salesforce data
• Take responsibility for key admin tasks such as creation of nameboard lists, maintaining sponsorship decks and proposals, creation of Welcome Packs and other onsite paperwork, ordering required stationery, etc.
• Ensure the Exhibitor Manual is distributed to all exhibitors and work closely with the marketing team to ensure all digital benefits of participation are delivered
• Use project management tools and processes to ensure workflows are managed in a timely manner and deadlines are met across multiple projects
• Create debrief documents for each sponsor at the end of each campaign and subsequently be part of the debrief meetings with clients to deliver post‑show debriefs
• Collaboration & Internal Working
• Attend and actively participate in weekly sales/sponsorship & team meetings
• Collaborate with marketing to understand campaigns and enhance sales messaging and sponsorship proposition
• Work closely with multiple teams across Immediate Live including sales, marketing, editorial and operations to help ensure sponsorship agreements are delivered to a high standard
• Event Delivery & Onsite Activity
• Support onsite event delivery, including re‑book campaigns to secure future revenue
• Sell stands and sponsorship face‑to‑face – this will include rebooking and cross‑selling into other events
• Personally manage around 30–40 clients onsite
• Attend agreed events, which may require travel and overnight stays
• Work closely with the operations team to deliver a seamless exhibitor/client experience and ensure successful event execution and that onsite deliverables are fulfilled
• Use the time onsite to support relationship building and offer excellent customer service to all clients

Qualifications

• Demonstrable success in or understanding of a sales or target‑driven role
• Excellent written and verbal communication skills
• Confident communicator with strong interpersonal and listening skills
• Effective negotiation and objection‑handling abilities
• Highly organised with excellent time management
• Comfortable with high‑volume outreach and proactive sales activity
• Self‑motivated, resilient, and results‑driven
• Natural relationship builder and networker

Desirable Experience

• Experience in consumer events, exhibitions, or media sales
• Market and industry knowledge relevant to live events
• Previous experience in a sales environment

Benefits

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well‑being initiatives and Mental Health First Aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

People are at the heart of our business and creating a diverse and inclusive working environment is important to us.

Immediate is an equal opportunities employer.

We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.

We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.

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