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- Tasks: Capture and create engaging social media content for the NFL Academy.
- Company: Join IMG, a leader in sports and entertainment, shaping the future of youth development.
- Benefits: Freelance role with flexible hours and opportunities to work on exciting events.
- Why this job: Be part of a dynamic team telling inspiring stories through sport and culture.
- Qualifications: Must be social-savvy, skilled in photography/video, and passionate about sports.
- Other info: Proximity to Loughborough is essential; must use own equipment.
IMG Loughborough, England, United Kingdom
Social Media Content Creator
IMG Loughborough, England, United Kingdom
Get AI-powered advice on this job and more exclusive features.
We’re looking for a freelance Social Media Content Creator to support the NFL Academy’s digital storytelling across Instagram, X and TikTok. You’ll be responsible for capturing content, as well as planning, ideating, and posting on the channels in collaboration with the NFL Academy’s social and marketing team.
This is a support role, ideal for someone with a strong social-first mindset and solid photography/video skills. You’ll help bring the NFL Academy’s story to life — from on-field moments and training clips to athlete features, off-field culture, and everything in between.
Responsibilities
- Attend training sessions, games, and key events to capture authentic, social-first content (photo and video)
- Pitch ideas and collaborate on the content calendar, helping plan engaging content around key dates and moments
- Create and publish platform-native content (Reels, Stories, TikToks etc.)
- Write sharp, brand-aligned captions and assist with scheduling posts
- Spot and react to content opportunities on the fly – from standout plays to behind-the-scenes moments
- Ensure all content aligns with brand guidelines, tone, and safeguarding standards
- Collaborate closely with the NFL Academy’s social media lead and external partners
Knowledge and Experience
- A social native with a keen understanding of what works on Instagram, TikTok, and X
- Comfortable capturing and editing content on the go — whether using mobile, DSLR, or both
- Skilled in producing vertical video and editing for speed, engagement, and platform specificity
- Familiar with editing tools like CapCut, Lightroom, Photoshop, Premiere Pro/Final Cut etc.
- Organised, reliable, and confident working independently during shoots
- Be based in or close to Loughborough and be available on short notice to be reactive to new events
- Experience working in sport, particularly youth or grassroots programmes
- Passionate about sport, youth development, and creating content that tells a story
- Currently studying or a recent graduate of a relevant course/degree from Loughborough College/University
- Knowledge of American football or an interest in learning the culture
Skills and abilities
- Excellent communication skills, both written and verbal, with the ability to deal effectively with people at all levels and, when necessary, present ideas
- Good editorial judgement, in terms of knowing what digital content is good and why
- Organised and an ability to meet fixed deadlines
- Strong initiative and willingness to be flexible in approach to achieve desired outcomes
- A client-focused mindset
- Ability to learn new skills and share knowledge
- An interest in all forms of digital media
Working Conditions
- Freelance position – paid per day (rate to be agreed)
- Must be available to attend in-person sessions, games, and events in or near Loughborough
- Some evening or weekend work may be required (e.g. match days, special events)
- Content may be required with quick turnaround times, especially for social media publishing
- Will work in close collaboration with the NFL Academy’s social and marketing team, but expected to be proactive and self-sufficient on shoot days
- Must use own equipment (camera/phone/editing tools) — access to tools/software can be discussed if needed
- Travel costs to Loughborough not covered, so proximity is important
- All work must adhere to NFL Academy safeguarding and brand guidelines
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Social Media Content Creator employer: IMG
Contact Detail:
IMG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator
✨Tip Number 1
Familiarise yourself with the NFL Academy's social media presence. Spend some time engaging with their content on Instagram, X, and TikTok to understand their style and audience. This will help you pitch ideas that resonate with their brand.
✨Tip Number 2
Showcase your photography and video skills by creating a portfolio of your best work. Include examples of social-first content that you've produced, especially in sports or youth development, to demonstrate your capability and passion for the role.
✨Tip Number 3
Network with professionals in the sports and social media industry. Attend local events or workshops related to sports content creation, as this can lead to valuable connections and insights that may help you stand out during the application process.
✨Tip Number 4
Be proactive in your approach. If you have ideas for content that could benefit the NFL Academy, consider reaching out to them directly before applying. This shows initiative and a genuine interest in contributing to their storytelling efforts.
We think you need these skills to ace Social Media Content Creator
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Content Creator. Familiarise yourself with the NFL Academy's digital storytelling approach and the platforms they use.
Showcase Your Skills: In your application, highlight your photography and video editing skills. Include links to your portfolio or examples of previous work that demonstrate your ability to create engaging social-first content.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect your passion for sports and youth development. Mention any relevant experience, especially in capturing content for social media, and how it aligns with the NFL Academy's mission.
Be Authentic: When writing your application, let your personality shine through. The NFL Academy values authenticity, so share your unique perspective on sports and storytelling to stand out from other candidates.
How to prepare for a job interview at IMG
✨Showcase Your Portfolio
Bring along a selection of your best work that highlights your photography and video skills. Make sure to include examples of social media content you've created, especially for platforms like Instagram, TikTok, and X.
✨Understand the Brand
Familiarise yourself with the NFL Academy's brand guidelines and tone. Be prepared to discuss how you can create content that aligns with their values and engages their audience.
✨Be Ready to Pitch Ideas
Think of creative content ideas that could resonate with the NFL Academy's audience. During the interview, share these ideas and explain how they could enhance the Academy's digital storytelling.
✨Demonstrate Your Flexibility
Highlight your ability to work independently and adapt quickly during shoots. Share examples of times when you've successfully captured spontaneous moments or adjusted your plans on the fly.
