At a Glance
- Tasks: Lead exciting digital content projects and develop creative strategies for clients.
- Company: Join a dynamic team at IMG, a leader in the sports industry.
- Benefits: Enjoy flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Be part of a vibrant culture that values creativity and collaboration.
- Why this job: Make an impact in the digital space while working with top-tier clients and innovative projects.
- Qualifications: Experience in digital content, social media, and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
The IMG Digital team are looking for a Senior Account Manager to react to the needs of the business and its clients. The position will be wide-ranging and may include tasks such as leading a variety of digital content projects, writing and presenting content strategies, auditing client digital production operations or developing creative concepts as well as directly supporting our clients on a regular basis. It is possible that this person may be embedded with a client as part of the role.
Key Responsibilities And Accountabilities
- Presenting ideas, campaigns and strategies to clients of all levels of digital maturity
- Creation of digital content strategies based on solid understanding of production capabilities and platform knowledge
- Determining and clarifying a range of strategic and operational problems via consultation (e.g. running interviews, leading workshops)
- Analysing and interpreting research and stats to detect trends and create strategic and operational recommendations
- Identification of revenue growth, customer acquisition and retention opportunities for IMG clients and delivery of relevant recommendations
- Writing client facing reports and presenting key findings to senior management
- Resource planning, project management and milestone tracking
- Contributing to business development of new and existing clients; including responding to RFPs and competitive tender processes, proposal writing and business modelling
- Building and nurturing relationships with key stakeholders across the sports industry, identifying opportunities, developing creative solutions to complex problems, responding to competitive tenders and writing proposals
- Understanding the latest digital trends, and reporting this back to the wider team and clients
- Working with all other personnel to develop and achieve the company’s overall strategic goals
- Being an ambassador for IMG, maintaining a professional approach at all times
- Other duties that are within the scope of the role may be required
Knowledge And Experience
- Extensive and broad digital experience
- Professional hands‑on experience in at least two of the following areas:
- Digital content production
- Digital innovation and technologies
- Content, social media and platform strategy (design and/or implementation)
- Commercial content experience (for example, branded content or social media monetisation)
- Experience of running social media channels or websites
- Performance and analytics monitoring
- Content, marketing and social media (major platforms, across the full creative suite)
- Excellent communication skills, both written and verbal including strong presentation skills
- Highly numerate with experience of using spreadsheets to understand and manipulate data
- Advanced user of Microsoft Office, in particular creating PowerPoint presentations and statistical manipulation in Excel
- Organised, calm under pressure and an ability to meet fixed deadlines (both internal and client)
- A commitment to continual professional development of oneself and others
- Significant digital experience with keen insight into best practice for businesses and brands
- Understanding of marketing: research, campaign planning, audience segmentation, profiling and content targeting
- Experience leading parts, or all, of an organisation’s digital operations
- Digital strategy experience (setting and delivery)
- Experience using analytics platforms (eg Google, Facebook, Twitter)
- Knowledge of Photoshop
- Good understanding of the techniques of SEO relevant to social media platforms
- A global perspective on content trends and audience behaviours
Skills And Abilities
- Solid experience in digital content, social media, marketing or commercial roles
- A keen understanding of digital technologies, social media platforms, websites, apps and content production
- Technically savvy and passionate about the latest digital trends and developments
- Excellent analytical and problem solving skills
- Excellent client‑facing skills or experience of working with a wide range of senior stakeholders within an organisation
- A passion for sport and its ability to positively impact society
- Comfortable under pressure (presenting, running workshops, giving clients feedback etc.)
- Excellent administrative and organisational skills with the ability to prioritise, manage budgets and meet tight deadlines
- Demonstrable ability to learn new skills with a readiness to share those skills among other members of the team
- Strong initiative with a 'can do' attitude and willingness to be flexible in approach to achieve desired outcomes
- Enthusiasm for the opportunities presented by digital technology
- Hard‑working, flexible and adaptable
- Customer or client‑focused approach
- A passion for digital culture and sport
Working Conditions
- This is a permanent position
- This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
- Working hours are 9:00 – 17:00, Monday to Friday
- May be required to attend (and travel to) locations, including other IMG buildings and meetings
- Unsocial hours may be required, as dictated by the demands of the business schedule
- Adapting to use of new systems and technology where appropriate
Senior Account Manager, Digital employer: IMG
At IMG, we pride ourselves on being an exceptional employer, offering a dynamic work environment at our Chiswick Park location that fosters creativity and collaboration. Our commitment to employee growth is evident through continuous professional development opportunities, while our inclusive culture encourages innovation and a passion for digital trends in the sports industry. With flexible working arrangements and a focus on work-life balance, IMG is dedicated to supporting our team members in achieving both personal and professional success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager, Digital
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Manager, Digital
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about IMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
