At a Glance
- Tasks: Manage and optimise ad campaigns across various platforms while troubleshooting technical issues.
- Company: Join IMG, a leading global sports marketing agency with exciting partnerships.
- Benefits: Enjoy a competitive salary, flexible working conditions, and opportunities for professional growth.
- Other info: Work in a vibrant environment with a passion for sports and technology.
- Why this job: Be part of a dynamic team that drives innovation in the sports marketing industry.
- Qualifications: Experience in ad operations and strong analytical skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams.
The Senior Account Manager, Ad Operations will facilitate and complete tasks involved with ad campaign management; includes setup & trafficking, Q&A & troubleshooting, monitoring performance & delivery, reporting & analytics, optimisation, billing & budgeting, strategic planning, etc.
- Implement, monitor, and optimise ad campaigns across display, video, and app.
- Own the setup and management of on-site video, display, and custom ad campaigns across all platforms.
- Provide end-to-end support for trafficking and QA creative testing.
- Lead DSP/SSP technical onboarding, including pre-launch testing, documentation, and ongoing troubleshooting for publisher integrations and 3rd-party tag implementation.
- Forecast inventory availability and flag potential delivery risks early to ensure smooth execution.
- Troubleshoot technical issues and provide actionable solutions.
- Work collaboratively to ensure campaigns are launched effectively and perform against KPIs.
- Proactively identify delivery risks or underperformance, provide solutions and resolve concerns.
- Provide internal and external technical support for campaign related issues, site projects, platforms, etc.
- Conduct regular discrepancy checks & troubleshoot any technical issues.
- Deliver campaign reports, associated insights and day-to-day metric-based reporting to clients.
- Work closely with the Senior Account Manager and Account Manager on current campaigns and share data for future campaigns setup.
- Support billing reconciliation and tracking discrepancies where required.
- Understand, help evolve and document internal operational processes and recommend improvements.
- Contribute to the selection and implementation of future ad technology and workflow tools.
- Remain flexible and available to support ad operations across all regions.
Experience And Skills
- Strong understanding of ad operations workflows and technologies.
- Significant experience in ad operations technical role, including trafficking, site tagging, audience management and MCM management.
- Meticulous and analytical nature; metric driven behaviour with a high degree of organization.
- Hands-on experience in ad operations (video & display), with a strong understanding of campaign workflows, ad trafficking, and execution across multiple channels.
- Demonstrated experience with Google Ad Manager 360 (GAM), IAS, SSPs, and DSPs (e.g., The Trade Desk, DV360).
- Experience working with various ad technologies such as DMP, ad verification, OMS, programmatic partners.
- Ability to identify opportunities to optimize existing activations, managing creative trafficking, integrating cross platform reporting, and suggesting test and learns for your specified markets.
- Strong grasp of ad specifications, tagging, and the execution of both direct and programmatic delivery.
- Working knowledge of SQL, basic HTML, CSS, JavaScript, and GAM custom templates.
- Familiarity with GAM first-party and third-party targeting.
- Solid knowledge of advertising industry standards such as VAST/VPAID, RTB, GDPR, Invalid Traffic (IVT), and Brand Safety.
- Excellent troubleshooting skills and a sharp attention to detail.
- Familiarity with debugging techniques and the ability to use web development tools to network trace errors.
- Proficient in Excel, Google Sheets, Google Analytics and various reporting tools.
- Excellent communication skills, both written and verbal.
- Organized, proactive and able to meet fixed deadlines while managing multiple client demands.
- A customer or client-focused approach.
- Strong initiative with a willingness to be flexible in their approach to achieve desired outcomes.
- An interest in sport.
Working Conditions
This is a full-time permanent contract. This role is based out of IMG Offices, Chiswick Park London.
Senior Account Manager, Ad Operations employer: IMG
IMG is an exceptional employer, offering a dynamic work environment in the heart of Chiswick Park, London, where creativity and innovation thrive. Employees benefit from a culture that prioritises collaboration and professional growth, with ample opportunities for skill development in the fast-paced sports marketing industry. With a commitment to diversity and inclusion, IMG ensures that every team member feels valued and empowered to contribute to exciting projects that reach millions worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager, Ad Operations
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at IMG or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your ad operations experience. Highlight your successes with campaigns, especially if you've optimised performance or solved tricky issues.
✨Tip Number 3
Be ready for the interview! Research IMG and its clients, and think about how your experience aligns with their needs. Prepare to discuss specific examples of how you've tackled challenges in ad operations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team at IMG. Don’t miss out!
We think you need these skills to ace Senior Account Manager, Ad Operations
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Account Manager role. Highlight your experience in ad operations and any relevant technologies you've worked with, like Google Ad Manager 360. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills:Since this role is all about metrics and optimisation, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive campaign success or troubleshoot issues. We love a candidate who can think critically and solve problems!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's industry-specific. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at IMG
✨Know Your Ad Ops Inside Out
Make sure you brush up on your knowledge of ad operations workflows and technologies. Familiarise yourself with tools like Google Ad Manager 360, DSPs, and SSPs. Being able to discuss your hands-on experience with these platforms will show that you're ready to hit the ground running.
✨Prepare for Technical Questions
Expect to be asked about troubleshooting technical issues and providing solutions. Think of specific examples from your past experiences where you successfully resolved problems. This will demonstrate your analytical skills and meticulous nature, which are crucial for this role.
✨Showcase Your Communication Skills
As a Senior Account Manager, you'll need to communicate effectively with clients and stakeholders. Prepare to discuss how you've managed client relationships in the past and how you ensure clear communication during campaigns. Practising your responses can help you articulate your thoughts clearly.
✨Demonstrate Your Passion for Sports
Since IMG is a leading sports marketing agency, showing your enthusiasm for sports can set you apart. Be ready to discuss your favourite sports, teams, or events, and how they relate to your professional experience. This personal touch can make a lasting impression.
