Marketing Executive - Sport 24

About the Role

We’re seeking a Marketing Executive to promote our platforms globally, manage partner relationships, and help develop a partner prioritisation framework to support growth. Reporting to the Marketing Director of Sport 24 & Studios, you’ll gain hands‑on experience supporting the development of the marketing strategy, planning, delivering and measuring global marketing campaigns.

Key Responsibilities And Accountabilities

• Partner Marketing
  • Manage day‑to‑day relationships with Carrier, Rights Holder, and Connectivity partner marketing teams – providing support, materials and activation ideas.
  • Collaborate with the Marketing Director and Commercial teams to develop and execute a partner prioritisation framework focused on retention and growth.
  • Work with the Marketing Director on proposals for measurable joint marketing campaigns and own the delivery of activations to drive consumer reach.
  • Support partner acquisition and onboarding through tailored marketing materials and targeted digital campaigns.
  • Manage and maintain the partner portal (Frontify), ensuring timely distribution of monthly marketing assets.
  • Coordinate regular marketing workshops with key carrier partners to strengthen collaboration and increase consumer reach.
  • Collaborate with the creative team and Marketing Coordinator to develop essential monthly partner assets, toolkits and campaign collateral.
  • Track, report and analyse partner marketing performance to produce insights and educate potential customers on value.
  • Optimise partner marketing activity using data‑driven insights to improve passenger engagement & viewership.
• Campaign Delivery & Project Management
  • Collaborate with channel presentation, programming and creative teams to plan and implement regular content highlights and promotions, ensuring timely delivery and alignment with Sport 24 brand and rights holder guidelines.
  • Support and execute multi‑channel marketing campaigns, managing budgets and delivery to generate leads, educate audiences and grow consumer reach.
  • Collaborate with comms on PR initiatives, including press releases, interviews, partner spotlights & paid media initiatives.
  • Review, manage and optimise CRM (Hubspot) to develop an effective lifecycle marketing strategy for leads.
  • Manage Sport 24’s digital presence, including website and social channels, and work closely with the Sport 24 Marketing Coordinator and digital team to develop a digital strategy.
  • Maintain and support evolving brand guidelines and tone of voice, in line with product and platform developments.
• Reporting & Optimisation
  • Optimise current marketing processes and identify new lead generation opportunities for the Commercial team.
  • Support the Brand Partnerships team on the execution of the bi‑annual brand uplift passenger surveys.
  • Collaborate with the Marketing Coordinator to track and report key performance metrics, producing quarterly reports highlighting successes and growth opportunities, including a partner engagement analysis.
  • Explore and utilise AI tools to make marketing efforts and reporting more efficient.
• Event Planning & Execution
  • Work with the Marketing Director in planning and delivering major industry events and trade shows, including PR and digital activity.
  • Produce post‑event reports evaluating performance and identifying key benchmarks.

Skills And Abilities

• Outstanding written and verbal communication skills, with a talent for storytelling.
• Proficient ability to deliver and evaluate effective marketing activities.
• Proactive self‑starter who can prioritise and manage multiple projects and partners with conflicting priorities, with creativity, efficiency and impact.
• Strong communication, collaboration and prioritisation skills.
• Interest in latest marketing trends, including AI & automation tools.
• Confidence in contributing creative ideas across different business functions.
• Diligence and strong attention to detail.

Knowledge And Experience

• Strong and varied marketing experience delivering impactful campaigns.
• Ideally experience working on B2B & B2C marketing campaigns.
• Clear understanding of different marketing channels and CRM tools.
• Previous experience working with senior stakeholders and partners.
• Comfortable in a fast‑paced, varied environment.
• Genuine passion for sports, media & marketing.

Working Conditions

• This is a permanent position.
• The role will be based at Chiswick Park, with some flexibility on remote working as appropriate.
• Working hours are 9:00 – 17:00, Monday to Friday.
• May be required to attend and travel to locations, including other IMG buildings and meetings.
• Unsocial hours may be required, including evening and weekend work, when working to a campaign deadline or in the lead up to/during a broadcast or production, as dictated by the demands of the business schedule.
• Adapting to new systems and technology where appropriate.