At a Glance
- Tasks: Lead commercial partnerships and negotiate deals in the exciting world of sports media.
- Company: Join IMG, a global leader in sports marketing and entertainment.
- Benefits: Competitive salary, flexible working, and opportunities for career growth.
- Other info: Dynamic role with opportunities to attend industry events and travel.
- Why this job: Be at the forefront of sports media, driving engagement and commercial success.
- Qualifications: Experience in media or sports sales and strong negotiation skills required.
The predicted salary is between 60000 - 75000 £ per year.
Who We Are
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management.
It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

 TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization.
Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

 Story10, SNTV's production and distribution division, launched in 2021.
Leveraging SNTV's global newsgathering and multi-platform distribution network, Story10 partners with leading sports federations, rights holders and brands to create, produce and distribute compelling video content that drives audience engagement and delivers commercial value.
The Senior Commercial Lead will be responsible for prospecting, pitching and negotiating Story10’s production and distribution commercial agreements, while also working with the wider SNTV commercial team to prospect and negotiate with digital media platforms to expand Story 10's distribution across the global media landscape.
Alongside securing new business, the role will be responsible for managing and developing an existing client portfolio.
Key Responsibilities and Accountabilities
- Sales
- Own the full sales lifecycle from prospecting and qualification through proposal development, commercial negotiation and contracting.
- Prospect, pitch and negotiate commercial partnerships with sports federations, rights holders, brand partners and agencies.
- Prospect, pitch and manage sales to digital media distribution platforms to expand Story 10's reach across the global media landscape.
- Achieve agreed revenue targets and be accountable for delivering new business and commercial growth.
- Structure and deliver compelling commercial presentations and proposals to prospective clients.
- Extract and interpret RFPs from agencies, rights holders and prospective clients, translating requirements into clear internal briefs and commercially competitive proposals.
- Build and maintain a healthy sales pipeline, ensuring accurate CRM records, forecasting and regular reporting.
- Build and maintain strong relationships with senior decision-makers across sports federations, governing bodies, rights holders, brands, agencies and media platforms.
- Represent Story 10 at industry events, conferences and client meetings to generate new business opportunities.
- Account Management
- Manage and develop an existing portfolio of clients, building long-term commercial relationships.
- Lead renewal negotiations and identify opportunities to grow existing accounts through additional services and commercial opportunities.
- Act as the primary commercial contact for assigned clients, ensuring a high standard of service throughout the partnership.
- Work closely with editorial, production and reporting teams to ensure campaigns and distribution are delivered in line with client requirements.
- Collaborate with internal teams to develop sales materials, client presentations and commercial proposals.
- Support the ongoing development of Story 10's commercial offering by sharing market feedback and identifying new opportunities.
- General
- Carry out any other duties that are within the scope and purpose of the role.
- Knowledge and Experience
- Proven experience in media, sports, agency or sponsorship sales.
- Experience negotiating commercial partnerships and contracts.
- Existing network across sports, media, agencies or brand marketing is advantageous.
- Strong all round sporting knowledge.
Skills and Abilities
- Excellent presentation and pitching skills.
- Strong project management and organisational skills.
- Creative thinker with strong problem-solving skills.
- Proactive and willing to take ownership of assigned tasks.
- Working Conditions
- This is a permanent position
- This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
- Working hours are 9:00 – 17:00, Monday to Friday
- May be required to attend (and travel to) locations, including other IMG buildings and meetings
- Unsocial hours may be required, as dictated by the demands of the business schedule
- Adapting to use of new systems and technology where appropriate
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TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
For information about Privacy and Information Security for TKO employment candidates, please review our .
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Senior Commercial Lead, SNTV in London employer: IMG
IMG is an exceptional employer that fosters a dynamic work culture in Greater London, where innovation and collaboration thrive. With a focus on employee growth, we offer continuous learning opportunities and the flexibility of remote working, ensuring a healthy work-life balance. Join us to be part of a team that values your insights and contributions while working with cutting-edge data tools like Power BI.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Lead, SNTV in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Commercial Lead, SNTV in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about IMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
