At a Glance
- Tasks: Lead the commercial growth of IMG's studios and develop innovative strategies.
- Company: Join IMG, a global leader in sports marketing and entertainment.
- Benefits: Competitive salary, flexible hours, and opportunities for travel.
- Other info: Fast-paced environment with extensive travel and career advancement opportunities.
- Why this job: Make an impact in the dynamic world of sports media and entertainment.
- Qualifications: Proven experience in commercial leadership within sports media or broadcasting.
The predicted salary is between 60750 - 74250 £ per year.
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
The SVP, Commercial, Studios will lead the commercialisation and growth of IMG's studios business within IMG’s global commercial structure. Reporting to the Chief Business Officer, the role will convert Studios’ production, content, technical and creative capabilities into scalable, profitable propositions for rights holders, broadcasters, platforms, brands and governing bodies.
Key Responsibilities and Accountabilities
- Commercial Strategy & Leadership: Develop and deliver the Studios commercial strategy aligned to overall IMG objectives. Identify and evaluate new revenue streams across sport content, formats, platforms, and territories. Act as a senior leader within the business, contributing to long‑term planning and company growth.
- Revenue Generation & Partnerships: Build and maintain strong relationships with broadcasters, platforms, rights holders, brands, agencies, and governing bodies. Lead negotiations for commercial deals for Studios. Maximise the commercial value of sports programming across linear, digital, social, and emerging platforms.
- Sales & Business Development: Oversee sales pipelines and ensure consistent delivery against revenue targets. Identify new clients, markets, and partnership opportunities both domestically and internationally. Pitch effectively to broadcasters, streamers, brands, and commercial partners.
- Rights & Monetisation: Work closely with editorial and production teams to ensure content is designed with clear commercial potential. Support acquisition, packaging, and exploitation of sports rights where relevant. Ensure optimal monetisation of owned and commissioned content.
- Team Management & Collaboration: Lead, mentor, and develop the commercial team, fostering a high‑performance culture. Collaborate closely with production, editorial, legal, and finance teams to ensure deals are deliverable, compliant, and profitable.
- Financial & Contractual Oversight: Own commercial forecasting, budgeting, and reporting alongside finance. Ensure robust commercial governance, contract management, and risk mitigation. Monitor market trends, competitor activity, and commercial performance.
Knowledge and Experience
- Essential: Proven senior commercial leadership experience within TV production, sports media, broadcasting, or digital content. Strong track record of closing high‑value commercial deals and partnerships. Deep understanding of the sports media landscape, including broadcasters, streamers, brands, and rights holders. Excellent negotiation, influencing, and relationship‑building skills. Exceptional business acumen with a proven track record of defining and executing commercial strategies that deliver profitable growth, strong margins, and long-term value.
- Desirable: Experience working with sports rights, sponsorship, or branded content. International market experience. Established network across sport, media, and brand partners. Significant exposure to Middle East, African or American markets.
Skills and Abilities
- Strategic thinker with a hands‑on approach. Confident, credible, and persuasive with senior executive levels. Collaborative leadership style with the ability to balance creative and commercial priorities. Resilient and adaptable in a fast‑paced, deadline‑driven environment.
Working Conditions: This role will involve extensive travel and hours outside of the usual 9-5 so flexibility and responsiveness are a pre-requisite.
SVP, Commercial, Studios, IMG in London employer: iMG world
IMG is an exceptional employer, offering a dynamic work environment in Chiswick Park, London, where creativity and commercial acumen thrive. Employees benefit from a culture that champions innovation, extensive growth opportunities, and the chance to collaborate with leading sports entities globally. With a commitment to diversity and inclusion, IMG fosters a supportive atmosphere that empowers its team members to excel and make a meaningful impact in the sports marketing industry.
StudySmarter Expert Advice🤫
We think this is how you could land SVP, Commercial, Studios, IMG in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for iMG world and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like iMG world are looking for.
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✨Attend Industry Events
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We think you need these skills to ace SVP, Commercial, Studios, IMG in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit iMG world. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of iMG world:Show us that you’ve done your homework! In your application, briefly mention what you admire about iMG world’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at iMG world
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at iMG world will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At iMG world, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
