Senior Designer, Marketing in London

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.

As a Senior Designer, you will play a leading creative role in shaping how IMG works with brands, rights holders and sporting properties through world-class design and storytelling. This is a pivotal role responsible for creating beautiful, editorial-quality pitches, commercial partnerships and integrated marketing campaigns. You will work across B2B and B2C spaces to lead the development of strategically driven creative concepts, storytelling and high-impact visual communications that elevate commercial pitches, campaigns and brand activations for IMG’s brand and sport clients.

Key Responsibilities and Accountabilities

• Lead the creative development of commercial pitches, RFPs and marketing campaigns.
• Translate complex commercial strategies into visually compelling narratives with editorial flair and attention to detail.
• Establish and evolve visual identities, campaign toolkits and scalable design systems across multiple touchpoints.
• Mentor and support a team of designers, providing guidance, feedback and creative leadership across all projects.
• Develop conceptual campaign ideas and activations that help clients achieve commercial and audience objectives.
• Maintain and evolve IMG’s brand identity across all presentation materials, ensuring consistency and quality.
• Collaborate closely with senior stakeholders, industry-leading strategists, marketers, and production teams to interpret briefs and shape visual direction.
• Maintain a strong understanding of sport culture, brand trends, fan engagement and emerging design practices.
• Present and articulate creative thinking confidently internally and externally.
• Ensure all creative output is executed to the highest standard, balancing innovation with commercial effectiveness.
• Integrate AI-driven solutions to improve creativity, storytelling and time efficiencies.
• Manage multiple projects simultaneously and deliver under tight deadlines in a high-pressure environment without compromising quality.

Knowledge and Experience

• 6+ years’ experience in graphic design, brand design or creative communications, ideally within sport, entertainment, agency or commercial marketing environments.
• Strong portfolio demonstrating expertise across pitch design, campaign identity, storytelling, editorial graphics and brand systems.
• Proven experience working on global pitches, commercial presentations that win business and commercially driven creative projects.
• Exceptional typography, layout and visual storytelling skills with strong attention to detail.
• Ability to think conceptually and strategically, turning insights into creative ideas and design narratives.
• Advanced proficiency in Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator; motion and Figma experience is advantageous.
• Strong understanding of brand development, campaign rollouts and multi-platform creative execution.
• Experience working with various forms of AI and collaborating within fast-paced, deadline-driven environments with excellent communication and presentation skills.

Skills and Abilities

• You are highly creative, commercially aware and culturally connected.
• A natural visual storyteller who knows how to turn ideas, strategy and raw content into beautifully crafted narratives.
• Highly organised, thrive in high-pressure environments, staying calm, focused and sharp when deadlines are tight.
• Proactive, collaborative and capable of leading projects with confidence and clarity.
• You combine strategic thinking with exceptional craft and execution.
• Detail-obsessed but never lose sight of the bigger commercial picture.
• You are passionate about storytelling and the power of design to influence audiences and drive impact, not just look good.

Working Conditions

• This is a permanent position.
• This role will be based at Chiswick Park, with some flexibility on remote working as appropriate.
• Working hours are 9:00 – 17:00, Monday to Friday.
• May be required to attend (and travel to) locations, including other IMG buildings and meetings, or industry events and work on-site for the duration of an event, as necessary.
• Unsocial hours may be required, as dictated by the demands of the business schedule, including when working to a pitch or proposal deadline.
• Adapting to use of new systems and technology where appropriate.