Vice President, User Experience, Media & Entertainment

Who We Are:IMGs digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue. IMGs digital team sits at the heart of IMGs global sports portfolio, providing strategy, content, and technology services to rightsholders, teams, and federations.
Alongside our colleagues across IMG, and as part of TKO, the digital team is privileged to work with some the worlds most prestigious sporting organisations, helping to shape how fans interact with sport across a growing ecosystem of interconnected products, platforms and channels.
The digital team works closely with IMGs wider divisions including Rights, Studios, and Global Brand Partnerships to deliver integrated solutions for clients. Such clients currently include the NHL, The R&A, the NFL, Oracle Red Bull Racing, MLB, Concacaf, and the Minnesota Vikings.
The digital team is built on more than a decade of broad, global experience delivering value for both clients and fans by drawing on expertise in technology, content, strategy, platforms and the sports industry.
You will lead multiple major IMG digital client accounts on a week to week and month to month basis, as well as managing the internal team members who run those client accounts on a day to day and week to week basis. The objective is to retain and grow these accounts in size and fame.
This requires industry-leading strategic expertise and awareness, as well as world-class account management, owning client relationships worth millions of dollars.
The role requires leadership internally managing multiple project teams and externally. By effectively managing project teams, Senior Executives have the bandwidth to grow the business further.
You will lead sections of expertise within IMG and digital, in order to contribute to our ability to build our departmental business, help to drive the growth of our the parent organisation, and define the wider sport industrys approach to digital.
You will be directly responsible for assisting the SVP in devising, and delivering, a multi-year strategy and plan for the digital arm of the worlds most prestigious sports marketing business.
You will drive the creative and business thinking of major clients to ensure that we are delivering market-leading advice and projects and to future-proof their business for the rest of the 2020s, using your world-class thought leadership on technology.
You will oversee the delivery of projects to the highest digital, content, marketing and commercial industry standards.
You will create digital strategies based on solid analysis that transform sports organisations.
You will also be involved at an operational level, with the ability to lead client workshops, produce high-quality decks and reports, and diagnose analytics to drive insights for our clients.
You will not only keep pace with industry developments in technology and lead IMGs thinking around these and interpret them to help building our strategy you will also lead that industry thinking and shape it.
You will help clients build digital media businesses ie you will have the commercial and business acumen necessary to interpret tech trends and create businesses equipped to flourish in an era likely to be revolutionised by AI.
You will be able to set, and help deliver, key performance indicators and model growth not just for clients but also for the digital business unit within IMG.
You will be an ambassador for our digital department within the sports industry, developing and maximising an external profile for the benefit of the company, and also within IMG, leading the digitisation of the wider business preparing IMG itself for the rest of the 2020s and into the 2030s
Other ad hoc duties as required by the role.
Significant experience in digital
Digital commercial background
Professional, advanced working knowledge of digital platforms including analytics and data
A passion for tech industry developments to help us keep pace with the advancement of the latest trends
Experience in, and knowledge of, digital content marketing
Proven experience of driving revenue and EBITDA performance
Rich client experience and excellent network in tech and/or sports
Industry leadership the sports industry will look to you, and your public profile, to help it understand and decode tech trends and the future of the sector
Excellent industry contacts at tech and digital companies
Ability to quickly diagnose organisational and digital strengths and weaknesses and an understanding of how to refocus a clients digital presence
Advanced user of Microsoft Office, in particular statistical manipulation in Excel, PowerPoint
Good understanding of user experience, user-centred design and information architecture
This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
May be required to attend (and travel to) locations, including other IMG buildings and meetings
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management.
It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
NYSE: TKO), a premium sports and entertainment company.
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