At a Glance
- Tasks: Drive sales for premium hospitality experiences at iconic events in London.
- Company: Join a dynamic team at IMG, known for unforgettable live experiences.
- Benefits: Permanent contract, competitive salary, and opportunities for travel to exciting events.
- Why this job: Be part of the action at top events while building lasting client relationships.
- Qualifications: 3-4 years of sales experience, ideally in events or hospitality.
- Other info: Fast-paced environment with a focus on creativity and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a driven and experienced Sales Manager to join our team, focusing on selling premium hospitality experiences across six of IMG's flagship events within our Arts & Entertainment and Tennis portfolio.
IMG's Hospitality Department is unlike any other, responsible for delivering outstanding experiences and generating revenue across some of London's most iconic events. With a diverse range of live experiences spanning music, sport, culinary, and festive events, our team curates unforgettable hospitality moments for a wide variety of audiences.
Our current portfolio includes:
- Summer events: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, and Blenheim Palace Festival
- Winter events: Hyde Park Winter Wonderland and Glide at Battersea Power Station
- Year-round experience: Lift 109 at Battersea Power Station
This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery of hospitality at events. From Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party packages at Hyde Park Winter Wonderland, no two days are the same!
The ideal candidate will:
- Have a genuine passion for live events and hospitality sales
- Bring at least 3/4 + years of proven sales experience, ideally in events, hospitality, or a related industry
- Thrive in a fast-paced, client-focused environment
- Experience in managing and leadership
- Be confident managing the full sales cycle and building strong, lasting client relationships
This is an exciting opportunity to join a dynamic and high-performing team, working on some of the UK's most loved events.
Key Responsibilities and Accountabilities:
- Maximise all potential revenue to achieve/exceed event targets.
- Ability to meet deadlines and work under pressure.
- Achieve and maintain high activity (over 40 dials a day – 5 effective calls)
- Achieve agreed weekly and monthly sales targets
- Manage a sales team to ensure team targets are hit for each event
- Arrange and attend meetings with potential new clients
- Proactively lead source from all other mediums
- Manage, develop and manage sales database including record of key contacts and sales communication
- Work closely with members of the sales team to develop ideas and approaches
- Report on sales activity and sales results on demand
- Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.
- Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.
- Maintain and update floor plan/sales sheets
- Ability to write sales mailers to the database
- Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.
- Ability to act confident and articulate in meetings and at networking events
- Ensure re-booking process is implemented to achieve required targets
- Retain integrity of events by adhering to set processes and maintaining high yield
- Develop an in depth understanding of the market landscape
- Contribute ideas to develop the event – read trade press, knowledge to spot new opportunities
- Execute a consistent and well thought out sales communication schedule
- Able to take a brief, manage your own agenda and deliver on it without the need for reminders
- Ensure all agreed processes are adhered to and implemented with excellent attention to detail
- Create a customer care programme to maintain strong relationships, ensure excellent on-site delivery, and drive show loyalty
Key Results Areas:
- All personal targets are achieved and exceeded
- Manage members of the sales team to ensure their targets are met (weekly, monthly, and yearly)
- All lead show targets are achieved and exceeded
- All communication is answered within the agreed timeframes
- All clients have a dependable and personal service
- All development responsibilities are delivered to set performance targets
- You are an active contributor to the entire sales team
- Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships
- Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting
You will have the following strengths:
- Demonstrable/established experience in sales/ event sales
- High IT competency; knowledge and experience of all Microsoft Office programmes
- Excellent telesales experience and results
- Experience in sales planning
- Experience in managing sales teams
- Organised with high attention to detail
- Excellent communication skills, both written and verbal
- Commercially aware yet customer-focused
- Able to work and deliver under pressure
- Ability to deliver results through others
- Initiative and solution-led thinking
Working Conditions:
- The work location is Chiswick Park, London.
- This is a permanent contract.
- Working hours are 9-5 pm.
- Occasional weekend work where you may be required to travel to events, such as Taste of London or Hampton Court Palace Festival.
- Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role.
Hospitality Sales Manager, Arts & Entertainment in London employer: IMG LIVE
Contact Detail:
IMG LIVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hospitality Sales Manager, Arts & Entertainment in London
✨Tip Number 1
Network like a pro! Attend industry events, meet-ups, and conferences related to hospitality and sales. It's all about making connections that could lead to your next big opportunity.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers or clients, let your enthusiasm for live events and hospitality shine through. It’s contagious and can set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Follow up! After meetings or networking events, send a quick thank-you email or message. It keeps you on their radar and shows you’re serious about building relationships in the industry.
We think you need these skills to ace Hospitality Sales Manager, Arts & Entertainment in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for live events and hospitality sales shine through. We want to see that you genuinely care about creating unforgettable experiences for our clients!
Tailor Your Experience: Make sure to highlight your relevant sales experience, especially in events or hospitality. We’re looking for someone with a proven track record, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Remember, we’re busy too!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at IMG LIVE
✨Know Your Events
Familiarise yourself with the events in IMG's portfolio, like the Giorgio Armani Tennis Classic and Hyde Park Winter Wonderland. Show your passion for these experiences during the interview, and be ready to discuss how you can contribute to making them unforgettable.
✨Demonstrate Sales Savvy
Prepare to talk about your previous sales experience, especially in hospitality or events. Have specific examples ready that showcase your ability to meet targets and manage client relationships effectively. This will highlight your fit for the 360° sales role.
✨Showcase Team Leadership Skills
Since this role involves managing a sales team, be prepared to discuss your leadership style. Share examples of how you've motivated teams in the past and achieved collective goals. This will demonstrate your capability to drive results through others.
✨Be Proactive and Creative
Think of innovative ideas that could enhance the events or improve sales strategies. During the interview, share these ideas to show your initiative and solution-led thinking. This will set you apart as a candidate who is not just reactive but also forward-thinking.