At a Glance
- Tasks: Sell premium hospitality experiences at iconic events and manage client relationships.
- Company: Join IMG's dynamic Hospitality Department, known for unforgettable live experiences.
- Benefits: Permanent contract, competitive salary, and opportunities to work at exciting events.
- Why this job: Be part of a high-performing team and create memorable moments for diverse audiences.
- Qualifications: 2-3 years of sales experience in events or hospitality and a passion for live experiences.
- Other info: Fast-paced environment with opportunities for creativity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a driven and experienced salesperson to join our team, focusing on selling premium hospitality experiences across six of IMG's flagship events within our Arts & Entertainment and Tennis portfolio. IMG's Hospitality Department is responsible for delivering outstanding experiences and generating revenue across some of London's most iconic events. With a diverse range of live experiences spanning music, sport, culinary, and festive events, our team curates unforgettable hospitality moments for a wide variety of audiences.
Our current portfolio includes:
- Summer events: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, and Blenheim Palace Festival
- Winter events: Hyde Park Winter Wonderland and Glide at Battersea Power Station
- Year-round experience: Lift 109 at Battersea Power Station
This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery of hospitality at events. From Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party packages at Hyde Park Winter Wonderland, no two days are the same!
The ideal candidate will:
- Have a genuine passion for live events and hospitality sales
- Bring at least 2-3 years of proven sales experience, ideally in events, hospitality, or a related industry
- Thrive in a fast-paced, client-focused environment
- Be confident managing the full sales cycle and building strong, lasting client relationships
This is an exciting opportunity to join a dynamic and high-performing team, working on some of the UK's most loved events.
Key Responsibilities and Accountabilities:
- Maximise all potential revenue to achieve/exceed event targets.
- Ability to meet deadlines and work under pressure.
- Achieve and maintain high activity (over 40 dials a day – 5 effective calls)
- Achieve agreed weekly and monthly sales targets
- Arrange and attend meetings with potential new clients
- Proactively lead source from all other mediums
- Maintain, develop and manage sales database including record of key contacts and sales communication
- Work closely with members of the sales team to develop ideas and approaches
- Report on sales activity and sales results on demand
- Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.
- Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.
- Maintain and update floor plan/sales sheets
- Ability to write sales mailers to the database
- Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.
- Ability to act confident and articulate in meetings and at networking events
- Ensure re-booking process is implemented to achieve required targets
- Retain integrity of events by adhering to set processes and maintaining high yield
- Develop an in-depth understanding of the market landscape
- Execute a consistent and well thought out sales communication schedule
- Able to take a brief, manage your own agenda and deliver on it without the need for reminders
- Ensure all agreed processes are adhered to and implemented with excellent attention to detail
- Create a customer care programme to maintain strong relationships, ensure excellent on-site delivery, and drive show loyalty
Key Results Areas:
- All personal targets are achieved and exceeded
- All lead show targets are achieved and exceeded
- All communication is answered within the agreed timeframes
- All clients have a dependable and personal service
- All development responsibilities are delivered to set performance targets
- You are an active contributor to the entire sales team
- Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships
- Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting
Knowledge and Experience:
- Demonstrable/established experience in sales/event sales
- High IT competency; knowledge and experience of all Microsoft Office programmes
- Good telesales experience and results
- Experience in sales planning
- Organised with high attention to detail
- Excellent communication skills, both written and verbal
- Commercially aware yet customer-focused
- Able to work and deliver under pressure
- Ability to deliver results through others
- Initiative and solution-led thinking
Working Conditions:
- The work location is Chiswick Park, London.
- This is a permanent contract.
- Working hours are 9-5 pm.
- Occasional weekend work where you may be required to travel to events, such as Taste of London or Hampton Court Palace Festival.
- Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role.
Hospitality Sales Executive in London employer: IMG LIVE
Contact Detail:
IMG LIVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hospitality Sales Executive in London
✨Tip Number 1
Get to know the company inside out! Research IMG's events and their unique selling points. This way, when you chat with them, you can show off your knowledge and passion for their hospitality experiences.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups related to hospitality and sales. You never know who might be looking for someone just like you, and it’s a great way to make connections that could lead to job opportunities.
✨Tip Number 3
Practice your pitch! Be ready to talk about your sales achievements and how you can contribute to their team. Role-playing with a friend can help you feel more confident and articulate during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our dynamic team at IMG.
We think you need these skills to ace Hospitality Sales Executive in London
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for live events and hospitality shine through in your application. We want to see that you genuinely care about creating unforgettable experiences for our clients!
Tailor Your CV: Make sure your CV highlights your relevant sales experience, especially in events or hospitality. We love seeing how your background aligns with what we do, so don’t hold back on those achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about your sales successes and how you can contribute to our team’s goals. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at IMG LIVE
✨Know Your Events
Familiarise yourself with the events in IMG's portfolio. Understand the unique selling points of each event, from the Giorgio Armani Tennis Classic to Hyde Park Winter Wonderland. This knowledge will help you demonstrate your passion for live events and show that you're genuinely interested in the role.
✨Showcase Your Sales Experience
Prepare specific examples from your past sales roles that highlight your ability to meet targets and manage client relationships. Be ready to discuss how you've successfully navigated the full sales cycle and any creative strategies you've employed to close deals.
✨Demonstrate Your Client-Focused Approach
Think about how you can convey your commitment to providing excellent customer service. Share instances where you've gone above and beyond for clients, and be prepared to discuss how you would maintain strong relationships with clients in this role.
✨Be Ready for Role-Play Scenarios
Expect to engage in role-play during the interview, simulating a sales call or client meeting. Practice articulating your pitch clearly and confidently, and think about how you can adapt your approach based on the client's needs. This will showcase your communication skills and ability to think on your feet.