Principal Product Marketing Manager
Principal Product Marketing Manager

Principal Product Marketing Manager

Full-Time 48000 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead product messaging and positioning for innovative AI-driven solutions.
  • Company: Join a dynamic SaaS company focused on transforming the LegalTech landscape.
  • Benefits: Flexible work hours, competitive salary, health benefits, and unlimited access to learning resources.
  • Why this job: Make a real impact by shaping AI narratives and collaborating with top talent.
  • Qualifications: 7+ years in product marketing with strong communication and collaboration skills.
  • Other info: Be part of an inclusive culture that values personal growth and well-being.

The predicted salary is between 48000 - 72000 £ per year.

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.

Being a Principal Product Marketing Manager at iManage means you will own product messaging and positioning for products within the iManage portfolio, with a focus on clearly articulating the value, differentiation, and practical impact of our AI capabilities. You will partner closely with Product and Engineering to translate complex functionality into market-ready narratives, and work across Marketing, Sales, Sales Enablement, and Customer Success to support launch readiness, enablement, and consistent communication across internal and external audiences.

I’m Responsible For…

  • Messaging & Positioning: Developing differentiated messaging and positioning for iManage’s AI-driven platform capabilities, including search, answers retrieval, and knowledge discovery. Articulating clear value propositions that resonate with customers and partners, leveraging market and competitive intelligence inputs. Refining and evolving messaging frameworks as platform capabilities and market expectations change.
  • Go-To-Market Enablement: Partnering with Product Management throughout the release lifecycle to ensure clear value articulation and market readiness. Acting as the subject matter expert to inform training, collateral, demos, and competitive materials. Ensuring alignment across Marketing, Product, Sales, Sales Enablement, and Customer Success on how AI capabilities are introduced and communicated. Adopting and applying existing go-to-market frameworks to ensure an organized, systematic approach.
  • Thought Leadership: Acting as a subject matter expert when the marketing organization develops thought leadership, customer stories, and other market-facing content. Presenting iManage at in person customer events and webinars. Ensuring external narratives accurately reflect our capabilities and align with iManage’s platform and AI strategy.
  • Market & Competitive Analysis: Monitoring AI and search innovation in LegalTech, including retrieval, agentic workflows, and applied generative AI, and translating these trends into clear positioning and recommendations. Contributing to the existing Market, Competitive Intelligence, and Customer Insights program by providing AI expertise and perspective. Providing strategic recommendations to Product Management to support prioritization and product direction.
  • Customer & Analyst Relations: Partnering with Customer Advocacy and Analyst Relations to strengthen visibility and recognition of the AI portfolio in analyst reports and industry conversations. Engaging with customers to understand use cases, gather insights, and validate positioning. Supporting customer storytelling and proof points by providing AI expertise and context.

iM Qualified Because I Have…

  • 7+ years of experience in product marketing and related disciplines.
  • The ability to partner effectively with Product and Engineering teams to translate technical concepts into market-ready narratives.
  • Demonstrated success collaborating across Product, Engineering, Sales, Sales Enablement, and Customer Success to launch capabilities to market.
  • Excellent written and verbal communication skills.
  • Comfort operating in a fast-moving, evolving environment.

Bonus Points If I Have…

  • An interest in the LegalTech/AI landscape - deeper understanding and experience is a big plus.
  • Experience marketing AI tools, enterprise SaaS platforms, search technologies.
  • Exposure to legal workflows such as document drafting, review, matter management, or knowledge-search processes, and how AI can streamline or augment these activities.

iManage Is Getting To…

  • Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
  • Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
  • Own my career path with our internal development framework.
  • Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
  • Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
  • Enjoy flexible work hours that empower me to balance personal time with professional commitments.
  • Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.

iManage Is Supporting Me By...

  • Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
  • Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
  • Rewarding me with an annual performance-based bonus.
  • Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
  • Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
  • Providing me with a flexible time off policy to take the time off that I need.
  • Having multiple company wellness days each year to prioritize mental health and well-being.
  • Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.

iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to careers@imanage.com so our team members can review.

About iManage… At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications. We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; our work is not always easy but it is ambitious and rewarding. So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do. Whoever you are, whatever you do, however you work. Make it mean something at iManage.

iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Principal Product Marketing Manager employer: iManage

iManage is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements to support a healthy work-life balance. Employees benefit from comprehensive health plans, generous parental leave, and access to continuous learning opportunities, including LinkedIn Learning and Microsoft courses. With a modern workspace designed for collaboration and creativity, iManage empowers its team members to take on meaningful challenges while enjoying a supportive environment that values personal and professional growth.
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Contact Detail:

iManage Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Principal Product Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to current employees at iManage on LinkedIn and ask about their experiences. A friendly chat can give you insider info and maybe even a referral!

✨Tip Number 2

Prepare for the interview by understanding iManage's AI capabilities inside out. Be ready to discuss how your experience aligns with their product messaging and positioning.

✨Tip Number 3

Showcase your thought leadership! Bring examples of how you've contributed to market narratives in previous roles. This will demonstrate your expertise and fit for the Principal Product Marketing Manager position.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining the iManage team!

We think you need these skills to ace Principal Product Marketing Manager

Product Messaging
Product Positioning
AI Capabilities Communication
Market Readiness
Go-To-Market Strategy
Cross-Functional Collaboration
Customer Insights
Competitive Analysis
Thought Leadership
Excellent Written Communication
Verbal Communication Skills
LegalTech Knowledge
Enterprise SaaS Marketing
Search Technologies Expertise
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Principal Product Marketing Manager role. Highlight your experience in product marketing, especially with AI tools, and show how you can articulate value propositions that resonate with customers.

Showcase Your Collaboration Skills: We want to see how well you can work with different teams like Product, Engineering, and Sales. Share examples of past projects where you’ve successfully collaborated to launch products or features, as this is key for us at iManage.

Be Clear and Concise: When writing your application, clarity is crucial. Use straightforward language to explain your achievements and how they relate to the role. We appreciate a well-structured application that gets straight to the point!

Apply Through Our Website: Don’t forget to submit your application through our official website! This ensures it reaches the right people and helps us keep track of all applications efficiently. Plus, it’s super easy to do!

How to prepare for a job interview at iManage

✨Know Your Product Inside Out

As a Principal Product Marketing Manager, you'll need to articulate the value and differentiation of iManage's AI capabilities. Make sure you thoroughly understand the products and their market positioning. Research the latest trends in LegalTech and be ready to discuss how these innovations can impact your role.

✨Showcase Your Collaboration Skills

This role requires close partnership with various teams like Product, Engineering, and Sales. Prepare examples from your past experiences where you've successfully collaborated across departments. Highlight how you translated complex technical concepts into clear, market-ready narratives.

✨Prepare for Thought Leadership Discussions

You'll be expected to act as a subject matter expert and present at customer events. Brush up on your public speaking skills and prepare to discuss how you can contribute to thought leadership initiatives. Think about how you can leverage customer stories and insights to enhance iManage's visibility.

✨Understand the Competitive Landscape

Familiarise yourself with competitors in the AI and LegalTech space. Be prepared to discuss how iManage stands out and what strategic recommendations you would make based on your market analysis. This will show that you’re not just knowledgeable but also proactive in thinking about the company's future.

Principal Product Marketing Manager
iManage
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  • Principal Product Marketing Manager

    Full-Time
    48000 - 72000 £ / year (est.)
  • I

    iManage

    201-500
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