Principal Product Marketing Manager (LegalTech) in London

We offer a flexible working policy that supports a healthy balance between personal and professional well-being.

This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.

Being a Principal Product Marketing Manager at i Manage Means…

You will own product messaging and positioning for products within the i Manage portfolio, with a focus on clearly articulating the value, differentiation, and practical impact of our AI capabilities.

You will partner closely with Product and Engineering to translate complex functionality into market-ready narratives, and work across Marketing, Sales, Sales Enablement, and Customer Success to support launch readiness, enablement, and consistent communication across internal and external audiences.

• I’m Responsible For…
• Messaging & Positioning
• Developing differentiated messaging and positioning for i Manage’s AI-driven platform capabilities, including search, answers retrieval, and knowledge discovery.
• Articulating clear value propositions that resonate with customers and partners, leveraging market and competitive intelligence inputs.
• Refining and evolving messaging frameworks as platform capabilities and market expectations change.
• Go-To-Market Enablement
• Partnering with Product Management throughout the release lifecycle to ensure clear value articulation and market readiness.
• Acting as the subject matter expert to inform training, collateral, demos, and competitive materials.
• Ensuring alignment across Marketing, Product, Sales, Sales Enablement, and Customer Success on how AI capabilities are introduced and communicated.
• Adopting and applying existing go-to-market frameworks to ensure an organized, systematic approach.
• Thought Leadership
• Acting as a subject matter expert when the marketing organization develops thought leadership, customer stories, and other market-facing content.
• Presenting i Manage at in person customer events and webinars.
• Ensuring external narratives accurately reflect our capabilities and align with i Manage’s platform and AI strategy.
• Market & Competitive Analysis
• Monitoring AI and search innovation in Legal Tech, including retrieval, agentic workflows, and applied generative AI, and translating these trends into clear positioning and recommendations.
• Contributing to the existing Market, Competitive Intelligence, and Customer Insights program by providing AI expertise and perspective.
• Providing strategic recommendations to Product Management to support prioritization and product direction.
• Customer & Analyst Relations
• Partnering with Customer Advocacy and Analyst Relations to strengthen visibility and recognition of the AI portfolio in analyst reports and industry conversations.
• Engaging with customers to understand use cases, gather insights, and validate positioning.
• Supporting customer storytelling and proof points by providing AI expertise and context.
• i M Qualified Because I Have…
• 7+ years of experience in product marketing and related disciplines.

Experience in the Legal Tech/Legal and AI landscape

• The ability to partner effectively with Product and Engineering teams to translate technical concepts into market-ready narratives.
• Demonstrated success collaborating across Product, Engineering, Sales, Sales Enablement, and Customer Success to launch capabilities to market.
• Excellent written and verbal communication skills.
• Comfort operating in a fast-moving, evolving environment.
• Bonus Points If I Have…
• Experience marketing AI tools, enterprise Saa S platforms, search technologies.
• Exposure to legal workflows such as document drafting, review, matter management, or knowledge-search processes, and how AI can streamline or augment these activities.

Don't meet every qualification listed above?

Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications.

At i Manage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves.

We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!

• i M Getting To…
• Join a rapidly evolving, industry-leading Saa S company on an exciting journey of growth and scalability!
• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
• Own my career path with our internal development framework. Ask us more about this!
• Expand my skill set and earn certifications with unlimited access to Linked In Learning courses and interactive Microsoft courses & training.
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
• Enjoy flexible work hours that empower me to balance personal time with professional commitments.
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.

i Manage Is Supporting Me By...

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
• Rewarding me with an annual performance-based bonus.
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
• Providing me with a flexible time off policy to take the time off that I need.

Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.

• Having multiple company wellness days each year to prioritize mental health and well-being.
• Providing access to Rethink Care, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.

i Manage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage. com domain.

If you have any concerns or questions about communications you have received, please send them to

[email protected] so our team members can review.

About i Manage…

At i Manage, we are dedicated to Making Knowledge Work™.

Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data.

We empower professionals across 65+ countries to unlock the full potential of their business content and communications.

We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.

So we’re looking for people who embrace challenges.

People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest.

That’s the i Manage way.

It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.

Whoever you are, whatever you do, however you work. Make it mean something at i Manage.

i Manage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Learn more at

www. imanage. com

Please see our recruitment privacy statement for more information on how we handle your personal data.

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