Director of Content and Creative

We offer a flexible working policy that supports a healthy balance between personal and professional well‑being. This role requires in‑office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers—while also maintaining the flexibility for meaningful work‑life balance.

Being a Director of Content & Creative at iManage, you will lead our content and creative function for a high‑growth B2B SaaS company serving the legal tech and knowledge work markets. You will own content strategy and creative execution, working in close partnership with Brand to ensure strategic alignment while building a high‑performing team that operates as an internal agency across two geographic locations. You thrive in mid‑sized growth‑stage environments where agility, strategic prioritisation, and doing more with less are essential. You understand how generational shifts and changing buyer behaviours are reshaping B2B marketing, particularly in professional services and legal markets. You are building AI‑first ways of working—actively architecting how a modern content and creative function operates when AI is at the center of every workflow.

This is a transformational role with a clear mandate: evolve the function from a reactive, campaign‑led model to a proactive, audience‑led, AI‑augmented content and creative engine. You will build the operating model, the capabilities, and the culture that makes this possible—while maintaining the quality and pace the business demands today.

• Taking the messaging and positioning from Brand and Portfolio Marketing and bringing it to life—translating narrative frameworks into content and creative that makes the company story land with real audiences.
• Ensuring all content and creative output operates within brand guardrails, reinforcing a clear, consistent narrative that resonates with modern B2B buyers—working with Brand to evolve those guardrails as the company grows.
• Driving strategic alignment between content distribution and creative campaigns, ensuring cohesive market presence in partnership with Brand on messaging.
• Receiving product and customer stories from across the business and turning them into compelling content that makes the messaging and positioning land with target audiences.
• Leading the transformation to an AI‑first operating model—redesigning workflows, tooling, and quality standards so AI is embedded across content creation and creative production.
• Building and owning the audience’s intelligence capability—developing a deep, research‑grounded understanding of how legal professionals and knowledge workers consume content, what they trust, and what language resonates.
• Partnering with Brand and Portfolio Marketing to understand go‑to‑market positioning and messaging, then leading the content and creative execution that brings it to market with impact.
• Enhancing content quality and audience resonance — building the audience insight, editorial standards, and quality frameworks needed to ensure our content genuinely connects with and is useful to the legal and technical audiences we are trying to reach.

• Building and operationalising an internal agency model that delivers high‑quality brand, content, and creative work across the organization.
• Establishing clear intake processes, prioritisation frameworks, and service level expectations for internal stakeholders.
• Creating efficient workflows that balance strategic projects with day‑to‑day execution needs.
• Developing creative briefs, project management systems, and quality standards that ensure consistent, on‑brand output.
• Building strong partnerships with Product Marketing, Demand Generation, Sales, and other key internal stakeholders.

• Leading and developing a team of approximately 10 professionals across Content and Creative functions.
• Managing two direct reports: Head of Content (London) and Head of Creative (London).
• Creating effective collaboration structures across London and Chicago offices, ensuring both locations feel connected and aligned.
• Identifying skill gaps and driving upskilling initiatives to keep pace with evolving audience behaviours and marketing technologies.

• Partnering closely with Social Media, Customer Advocacy, Brand and PR functions to ensure integrated campaigns.
• Working with Portfolio Marketing, Growth Marketing, and Sales teams to align messaging and creative assets with go‑to‑market priorities.
• Building strong relationships across the organisation to understand business needs and translate them into content and creative strategies.

• Establishing clear processes, workflows, and governance across our brand, content, and creative work.
• Setting priorities and managing resource allocation across competing demands from multiple stakeholders.
• Defining and tracking metrics in collaboration with our brand team that demonstrate the impact of brand, content, and creative work on business outcomes.
• Balancing strategic thinking with hands‑on involvement in key campaigns and initiatives.

• 12‑15+ years of experience in brand, content, creative, or integrated marketing roles.
• 5+ years of people management experience with demonstrated ability to build and develop high‑performing teams.
• A proven track record of developing and executing content and creative strategies that drive business results, working in close alignment with brand.
• Experience working in mid‑sized growth‑stage companies where you have built scalable processes with limited resources.
• Deep strategic thinking capabilities with the ability to translate business objectives into actionable content and creative plans.
• Deep expertise in content marketing and creative/design, with sufficient fluency in brand strategy to partner credibly with Brand leadership.
• Experience building internal agency or centralized creative services models.
• An understanding of how generational shifts and changing buyer behaviours are reshaping B2B marketing, particularly in professional services or legal markets.
• Demonstrated experience building AI‑first workflows—redesigning how a team operates around them.
• Experience working with tools such as Jasper AI, Asana, Adobe.
• A strong track record of audience research and insight — understanding how specific buyer communities consume content, what language lands, and how to use that intelligence to shape content strategy and voice.
• B2B SaaS or enterprise technology experience required.
• Strong executive presence and communication skills, with ability to influence senior stakeholders.

• Experience in legal tech, professional services technology, or knowledge management sectors.
• A track record of successfully navigating technological disruption in marketing (e.g., digital transformation, AI adoption).
• A deep understanding of how AI is reshaping content creation, creative production, and brand development.
• Experience marketing to legal professionals, knowledge workers, or other sophisticated B2B audiences.
• Exposure to brand positioning or repositioning initiatives — comfortable working alongside brand strategy even if not owning it.
• Experience managing geographically distributed teams across US and international offices.
• Familiarity with how younger generations of legal professionals and knowledge workers consume content and make technology decisions.

• Creating an inclusive environment where you’re encouraged to help shape the culture by bringing your unique perspective.
• Providing a market leading salary determined through a fair and consistent process, equitable for all our employees, and regularly reviewed against industry benchmarks.
• Rewarding with an annual performance‑based bonus.
• Providing enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay).
• Matching pension contribution (up to 6%).
• Offering BUPA private medical insurance & a Simplyhealth cash plan to assist with everyday costs.
• Providing Group life cover, including life insurance, income protection, and critical illness protection.
• Encouraging use of a top‑tier flexible time off policy, which includes 25 days of annual leave and flexibility to take additional time off as needed.
• Having multiple company wellness days each year to prioritise mental health and well‑being.
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well‑being, strengthens professional resilience, and empowers parental success through expert‑led training and resources.