At a Glance
- Tasks: Lead product marketing for AI-driven LegalTech, translating complex tech into clear narratives.
- Company: Join a forward-thinking company at the forefront of LegalTech innovation.
- Benefits: Flexible working, comprehensive health benefits, and performance-based bonuses.
- Other info: Dynamic environment with opportunities for growth and thought leadership.
- Why this job: Shape the future of AI in LegalTech while collaborating with diverse teams.
- Qualifications: 7+ years in product marketing, with experience in LegalTech and AI.
The predicted salary is between 72000 - 88000 £ per year.
Experteer Overview As the Principal Product Marketing Manager, you own messaging and positioning for i Manage AI-driven capabilities, translating complex tech into clear market narratives.
You collaborate with Product, Engineering, Marketing, Sales, and Customer Success to enable launches and consistent communication.
You will lead thought leadership, market insights, and analyst engagements to shape AI strategy.
This role combines strategic storytelling with hands-on GTM enablement in a fast-moving, inclusive environment.
- Pay / Benefits
- Develop differentiated messaging and positioning for AI-driven platform capabilities (e. g., search, answers retrieval, knowledge discovery).
Partner with Product Management to ensure value articulation and market readiness across releases.
Serve as subject matter expert for training materials, collateral, demos, and competitive content.
Align Marketing, Product, Sales, Sales Enablement, and Customer Success on how AI is introduced and communicated.
Apply existing go-to-market frameworks for an organized, systematic approach.
Act as SME for thought leadership, customer stories, and market-facing content.
Present at in-person customer events and webinars.
Monitor AI and search trends in Legal Tech and translate insights into positioning and recommendations.
Support Customer Advocacy and Analyst Relations to boost visibility of the AI portfolio.
- Tasks 7+ years in product marketing or related disciplines.
Experience in Legal Tech/Legal and AI landscape.
Ability to partner with Product and Engineering to translate concepts into market narratives.
Proven track record launching capabilities with cross-functional teams.
Excellent written and verbal communication.
Comfort in a fast-moving, evolving environment.
- flexible working policy
- annual performance-based bonus
- comprehensive Health/Vision/Dental/Life Insurance
- 401k with company match up to 4%
- enhanced parental leave
- flexible time off and wellness days
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Principal Product Marketing Manager (LegalTech) in Whitehall employer: iManage LLC
As a Principal Product Marketing Manager at iManage, you will thrive in a dynamic and inclusive environment that champions innovation and collaboration. With a strong focus on employee growth, the company offers flexible working policies, comprehensive health benefits, and a performance-based bonus structure, ensuring that your contributions are recognised and rewarded. Join a forward-thinking team where your expertise in LegalTech and AI can shape impactful market narratives and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager (LegalTech) in Whitehall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for iManage LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like iManage LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with iManage LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at iManage LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Product Marketing Manager (LegalTech) in Whitehall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit iManage LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of iManage LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about iManage LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at iManage LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at iManage LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At iManage LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
