Company Description: Established in 2011, we are a leading travel provider with offices across the globe, specialising in exceptional cruise holidays brimming with enriching experiences that offer so much more than just a cruise.
We create outstanding cruise holidays, seamlessly paired with immersive tours of the world’s most desirable natural and man-made marvels, enchanting rail journeys, and fabulous hotel stays at hand-picked accommodations - transforming everyday travel into extraordinary adventures…
Role Description:
The Meta Lead owns the overarching strategy, commercial performance, and operational excellence of paid social marketing across all Imagine Cruising source markets. Functioning as both a strategic platform authority and a dedicated people manager, this rol e directly leads and develops the team of Country Digital Marketing Execs. You will design scalable creative frameworks, establish account architectures, and mentor your team to turn high-value cruise and travel packages into profitable, full-funnel Meta c ampaigns.
Qualifications:
- Significant experience in paid social or performance-marketing roles, with substantial hands-on experience managing Meta campaigns
- Proven experience leading, coaching and developing digital marketing professionals
- Advanced knowledge of Meta Ads Manager, campaign structures, optimisation strategies and automated bidding
- Experience developing full-funnel paid social strategies across prospecting, consideration, retargeting and conversion
- Strong experience with audience development, including first-party data, custom audiences and lookalike modelling
- Demonstrable experience developing performance-led creative strategies and testing frameworks
- Strong commercial understanding of CPA, ROI, revenue, lead generation and budget optimisation
- Experience managing significant budgets across multiple campaigns, brands or markets
- Knowledge of Meta Pixel, Conversions API, conversion events and platform attribution
- Experience connecting paid social activity with CRM, call-centre or offline sales outcomes
- Strong analytical, diagnostic and problem-solving skills
- The ability to translate complex campaign data into clear commercial recommendations
- The ability to communicate effectively with technical and non-technical stakeholders
- Experience managing multiple stakeholders, markets and competing priorities
- Strong organisational skills and attention to detail
- Experience establishing campaign governance, quality-assurance processes and operational standards.
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Global Meta Lead in Swindon employer: Imagine cruising
Imagine Cruising in Swindon is an exceptional employer that fosters a dynamic and supportive work culture, perfect for those passionate about travel. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and career advancement within the thriving travel industry. Our team enjoys a collaborative environment where innovative ideas are encouraged, making it a rewarding place to contribute to exciting holiday experiences.
