Principal Game Designer (Genre Specialist)

Principal Game Designer (Genre Specialist)

Full-Time 80000 - 100000 £ / year (est.) No working from home possible
IMAGE FRAME INVESTMENT (UK) LIMITED

At a Glance

  • Tasks: Lead game design for global shooter, casual competitive, and RPG genres.
  • Company: Join Tencent, a leader in innovative game development.
  • Benefits: Competitive salary, diverse team, and opportunities for industry influence.
  • Other info: Be part of a diverse team that values creativity and innovation.
  • Why this job: Shape the future of gaming and create engaging experiences for players worldwide.
  • Qualifications: 10+ years in game design with expertise in multiple genres.

The predicted salary is between 80000 - 100000 £ per year.

This role sits within the GRC (Game Research Center) team. Its core mission is a highly authoritative game design leader with extensive hands-on development experience across global shooter, casual competitive and RPG game genres. We are looking for a true genre expert who can help define the next generation of gameplay standards. This individual will provide Tencent’s overseas portfolio with stronger strategic direction on product design trends, solve critical design challenges in active development, and identify opportunities for the next evergreen game franchise.

Key Responsibilities

  • Gameplay and Systems Design
    • Define and refine best-in-class minute-to-minute gameplay experience, including controls, movement, and player feedback across visual, audio, and haptic layers.
    • Build scalable and deeply engaging gameplay systems, including combat systems, character control, level interaction, mission flow, progression systems, and long-term engagement loops.
    • Lead the design evaluation and strategic improvement of core gameplay pillars, including 3C, combat/system design, level design, mission structure, world interaction, and player progression.
    • Ensure systems are accessible, strategically deep, highly replayable, and fun over the long term.
  • Genre Expertise and Design Benchmarking
    • Analyze leading global games in global shooter, casual competitive and RPG game genres, and turn those insights into reusable design frameworks.
    • Set high-quality design benchmarks for core projects, including 3C, system interaction, and world exploration pacing.
  • Project Support and Evaluation
    • Work directly with project teams to solve critical design problems, especially in GaaS systems, gameplay innovation, and economy balance.
    • Review prototypes and milestone builds to ensure projects are both fun and distinctive in the global market.
    • Provide hands-on design consultation to teams in development, with particular focus on high-priority shooter-related challenges, while also supporting selected opportunities in innovative casual and RPG projects.
    • Help identify genre opportunities, product risks, and improvement areas early through expert review, structured feedback, and design modeling.
  • Industry Leadership
    • Represent the company through thought leadership at industry events such as GDC, Devcom, and similar conferences.
    • Use your industry reputation and network to connect with top global design talent and strengthen Tencent’s influence in game development.

Experience

  • 10+ years of experience in game design, with at least the past 5 years spent as a lead designer or core systems owner on globally recognized large-scale game projects.
  • Proven success in at least two of the following areas:
    • Shooter games, with strong practical experience in level design, 3C, combat design, and/or gameplay systems design.
    • Casual competitive games, especially products involving creative sandbox, party royale, social-creative, or AI-enhanced gameplay experiences.
    • RPG games, with strong experience in narrative design, world-building, and/or quest design.
  • Experience working on major global IPs or well-known live game franchises.
  • Strong industry recognition, ideally demonstrated through thought leadership and speaking engagements at major industry conferences or forums.

Core Skills

  • Strong ability to design systems from the ground up that support long-term player engagement.
  • Deep understanding of gameplay loops such as combat, progression, mission structure, exploration, social interaction, player creativity, and long-term retention.
  • Strong expertise in 3C feel, including responsiveness, combat impact, camera, and audiovisual feedback.
  • Strong understanding of hardcore players, competitive fairness, and player communities.

Soft Skills

  • Fluent English, with the ability to work effectively with global development teams.
  • Strong structured thinking: able to turn creative ideas into clear design documents and system models.
  • Strong communication and collaboration skills, with a practical and supportive approach.

Equal Employment Opportunity

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Principal Game Designer (Genre Specialist) employer: IMAGE FRAME INVESTMENT (UK) LIMITED

Tencent is an exceptional employer for the Principal Game Designer role, offering a dynamic work culture that thrives on innovation and collaboration. With a commitment to employee growth, Tencent provides opportunities for professional development through industry leadership and participation in major conferences. Located in a vibrant tech hub, employees benefit from a diverse and inclusive environment that values creativity and strategic thinking, making it an ideal place for those looking to make a significant impact in the gaming industry.

IMAGE FRAME INVESTMENT (UK) LIMITED

Contact Details:

IMAGE FRAME INVESTMENT (UK) LIMITED Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Principal Game Designer (Genre Specialist)

Tip Number 1

Network like a pro! Attend industry events, webinars, and meetups to connect with fellow game designers and potential employers. Don’t be shy; share your passion for game design and your insights on the latest trends!

Tip Number 2

Show off your expertise! Create a portfolio that highlights your best work in shooter, casual competitive, and RPG games. Include case studies that demonstrate your problem-solving skills and innovative designs.

Tip Number 3

Be proactive! Reach out to companies you admire, like Tencent, and express your interest in their projects. A personal touch can make all the difference, so don’t hesitate to share how you can contribute to their success.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Tailor your application to highlight your genre expertise and how you can help define the next generation of gameplay standards.

We think you need these skills to ace Principal Game Designer (Genre Specialist)

Gameplay Design
Systems Design
Level Design
Combat Design
Narrative Design
World-Building
Player Engagement Strategies

Some tips for your application 🫡

Show Off Your Genre Expertise:Make sure to highlight your extensive experience in shooter, casual competitive, and RPG games. We want to see how you've tackled design challenges and set benchmarks in these genres, so don’t hold back!

Be Specific About Your Achievements:When detailing your past projects, focus on the impact you made. Use metrics or specific examples to illustrate how your designs improved gameplay experiences or player engagement. We love numbers and success stories!

Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. Show us that you understand what we’re looking for and how you fit the bill.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!

How to prepare for a job interview at IMAGE FRAME INVESTMENT (UK) LIMITED

Know Your Genres Inside Out

As a Principal Game Designer, you need to showcase your expertise in shooter, casual competitive, and RPG genres. Brush up on the latest trends and benchmarks in these areas. Be ready to discuss specific games that have influenced your design philosophy and how you can apply those insights to future projects.

Demonstrate Your Design Process

Prepare to walk through your design process step-by-step. Highlight how you approach gameplay systems, player feedback, and long-term engagement loops. Use examples from your past work to illustrate how you've tackled critical design challenges and improved gameplay experiences.

Engage with the Team's Vision

Research Tencent’s current portfolio and be prepared to discuss how your vision aligns with their goals. Show enthusiasm for their projects and suggest innovative ideas that could enhance their offerings. This demonstrates not only your knowledge but also your commitment to contributing to their success.

Showcase Your Leadership Skills

As a potential industry leader, you should be ready to discuss your experience in leading teams and projects. Share examples of how you've mentored others, facilitated collaboration, and driven design discussions. Highlight any speaking engagements or thought leadership roles you've had to reinforce your industry presence.