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For Companies At a Glance
- Tasks: Lead and deliver innovative marketing campaigns that drive growth and brand awareness.
- Company: Join a dynamic team at Irwin Mitchell, a leader in professional services.
- Benefits: Enjoy 25 days holiday, flexible pension schemes, and paid volunteering days.
- Other info: Opportunity for career growth and development in a supportive team.
- Why this job: Make a real impact with your marketing skills in a collaborative environment.
- Qualifications: Degree or CIM qualified with extensive marketing campaign experience.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for an experienced Campaigns Manager to lead the development and delivery of integrated, business-aligned marketing campaigns for IM Scotland. Reporting to the Head of Marketing Acquisition, you will shape and execute go-to-market strategies that increase market share, strengthen brand awareness and generate high-quality pipeline. You will work closely with Business Development, legal teams and central marketing colleagues to ensure campaigns are aligned across the full buyer journey and deliver measurable impact.
Your Responsibilities
- Creating and delivering integrated, business-aligned marketing campaign strategies with clear objectives and KPIs
- Working closely with Business Development and legal teams to support growth, pipeline generation and buyer journey progression
- Managing the end-to-end delivery of campaigns, ensuring activity is joined up, resources are used effectively and budgets are well controlled
- Measuring, analysing and reporting on campaign performance, sharing insight and learning to continuously improve future activity
- Attending weekly trading meetings and providing clear updates on campaign performance and actions
- Ensuring all marketing activity aligns to Irwin Mitchell brand guidelines and tone of voice
- Managing relationships with third-party suppliers and platforms such as Dynamics, Dot Digital, Splash, Foleon, Canva and Irongate
- Leading post-campaign analysis and embedding feedback and learning into future planning
- Line-managing and developing Campaigns and Events Executives, providing coaching, support and clear direction
- Building strong relationships with key internal and external stakeholders
Essential Experience and Skills
- Degree qualified or CIM qualified (or equivalent experience)
- Extensive experience developing and delivering go-to-market marketing strategies
- Proven success running personalised, targeted, multi-channel marketing campaigns
- Strong understanding of complex sales cycles and full-funnel marketing
- Experience using marketing platforms such as Dynamics, Sitecore, Dot Digital, Splash or Lead Forensics
- Strong analytical skills with a data-driven approach to campaign optimisation
- Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously
- Confident communication skills and the ability to engage a wide range of stakeholders
- Experience managing budgets, suppliers and external agencies
- A collaborative leadership style with experience supporting and developing team members
Desirable
- Experience within the legal or wider professional services sector
- Proposition development experience
- Previous line management experience
Our Benefits - What We Can Offer You
- 25 days of holidays as standard plus bank holidays – you can buy up to 35 hours of extra holiday
- Generous and flexible pension schemes
- Volunteering days – two fully paid days for a cause of your choice each year
- Westfield Health membership, offering refunds on medical services alongside Aviva Digital GP services
Irwin Mitchell LLP is an equal opportunity employer.
Campaigns Manager (6123) employer: IM LLP
Contact Detail:
IM LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns Manager (6123)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Campaigns Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. We recommend practising common interview questions and tailoring your answers to highlight your experience with multi-channel marketing strategies. Show them you’re the perfect fit for their team!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to show your genuine interest in the Campaigns Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Campaigns Manager (6123)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Campaigns Manager role. Highlight your experience with integrated marketing campaigns and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your previous experiences have prepared you for it. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and metrics. Did you increase market share or improve campaign performance? We love numbers and success stories that demonstrate your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at IM LLP
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the latest marketing trends and successful campaigns, especially those relevant to the legal sector. Be ready to discuss specific examples of how you've developed and delivered integrated marketing strategies that align with business goals.
✨Showcase Your Analytical Skills
Prepare to talk about how you measure and analyse campaign performance. Bring examples of KPIs you've set and how you've used data to optimise future campaigns. This will demonstrate your data-driven approach and ability to improve results over time.
✨Demonstrate Collaboration
Since this role involves working closely with various teams, be ready to share experiences where you successfully collaborated with stakeholders, such as Business Development or legal teams. Highlight how you managed relationships and ensured alignment across different departments.
✨Be Ready for Budget Talk
Understand the importance of budget management in campaigns. Prepare to discuss your experience managing budgets and resources effectively. Share examples of how you’ve controlled costs while still delivering impactful marketing activities.