At a Glance
- Tasks: Lead marketing operations and tech strategy to drive growth and innovation.
- Company: Join a leading law firm committed to inclusivity and community impact.
- Benefits: Enjoy 25 days holiday, flexible pension schemes, and well-being initiatives.
- Other info: Work in a supportive culture with opportunities for personal and professional growth.
- Why this job: Be part of a transformative role that shapes the future of marketing in a dynamic environment.
- Qualifications: Senior experience in marketing operations and strong data literacy required.
The predicted salary is between 80000 - 100000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We're a national law firm with a local reach. Our legal experts are here for you. Whether it's personal or business, we understand that everyone's situation is different. But we're more than just a law firm - we're a team of people working together to help individuals and businesses navigate life's ups and downs. Working here you'll feel a part of our friendly and inclusive environment. We'll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities. We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators.
Your Role and What You'll Be Doing
Irwin Mitchell is at an inflection point. The firm has invested heavily in technology, data and insight; the CIO function is mature; Data & Analytics is ready to partner; the infrastructure is broadly in place. What has been missing is a marketing and business development function designed to truly capitalise on that potential. That changes with this role. Head of Marketing Operations is the operational and technical backbone of a Business Development & Marketing function, sitting as a key member of the Senior Leadership Team. The department has been through recent change - new structure, new pillars, new leadership, and a clear mandate to drive commercial growth. You will define how a team of around 80 people uses technology, data and process to make better decisions, target the right audiences and connect marketing investment directly to revenue.
The Head of Marketing Operations is the product owner for Martech and CRM from a business perspective, accountable for defining commercial outcomes, shaping demand, setting priorities, driving adoption and ensuring technology investment delivers measurable value, while working in partnership with the CIO, Architecture and Data & Analytics functions. This is a role suited to someone who builds rather than maintains, and who is energised by an organisation genuinely open to change. This is a rare and career-defining opportunity.
MarTech platform strategy
- Own the BD&M martech stack platform strategy on behalf of the business, from strategy and procurement through to governance, optimisation and retirement, working in conjunction with CIO Architecture and Technical Platform teams.
- Maintain a live martech map covering platforms, integrations, data flows, contracts and renewals.
- Lead evaluation of new martech, including CDP development and AI-powered marketing tools.
- Ensure every martech investment is commercially justified and demonstrably delivering value.
CRM platform ownership
- Own the CRM from a marketing and BD perspective, including data model, audience segmentation, consent management and list hygiene.
- Ensure platform and data engineering decisions are delivered in partnership with CIO and Data & Analytics, with Marketing Operations accountable for commercial outcomes and adoption.
- Set and govern CRM data standards aligned to firm-wide data and records governance.
- Own consent, suppression and compliance infrastructure aligned to GDPR and SRA requirements.
Data & analytics
- Act as the primary connection point between Business Development & Marketing and the Data & Analytics Hub.
- Own fit-for-purpose attribution models connecting first engagement through to instruction and revenue.
- Ensure first-party data flows accurately into paid platforms.
- Connect marketing data to commercial outcomes including pipeline, revenue, retention and growth.
Reporting and governance
- Own the BD&M performance dashboard as the single source of truth for monthly GMO updates and quarterly QBRs.
- Design and run the operating rhythm of the function including weekly stand-ups, monthly reviews, quarterly business reviews and the annual strategy summit.
- Manage the BD&M budget with Finance and ensure all activity remains compliant with regulatory requirements.
About You
Essential
- Senior-level experience in marketing operations, marketing technology or data-driven marketing in a complex, multi-audience organisation.
- Deep knowledge of CRM platforms (Dynamics or Salesforce preferred), marketing automation, CDP principles and attribution modelling.
- Strong data literacy, with the ability to translate complex data into commercial insight.
- Experience leading a Martech stack review, CRM redesign or CDP build.
- Proven ability to create dashboards and frameworks that genuinely drive decisions.
- Confident influencing senior stakeholders including partners, CIO, Finance and marketing leaders.
Desirable
- Experience activating first-party data in paid channels.
- Familiarity with GDPR, consent management and SRA advertising rules.
- Experience working within a function undergoing structural change.
Our Benefits - What We Can Offer You
- 25 days holidays as standard plus bank holidays – You can 'buy' up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid).
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements. We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024. Our responsible business programmes are fundamental to who we are and our purpose. We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim. Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It's made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
Additional Information
As part of the Irwin Mitchell Group's on-boarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre-employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties. The employment screening process will fully comply with Data Protection and other applicable laws. Irwin Mitchell LLP is an equal opportunity employer.
Head of Marketing Operations & Martech Strategy in Birmingham employer: IM LLP
Irwin Mitchell is an exceptional employer that fosters a friendly and inclusive work environment, where every team member is valued for their unique contributions. With a strong commitment to employee well-being, flexible working options, and a focus on professional growth, the firm empowers its staff to thrive while making a meaningful impact in the community. As a leader in legal services, Irwin Mitchell offers a rare opportunity for career-defining roles, particularly in the innovative field of marketing operations and technology strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations & Martech Strategy in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IM LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Head of Marketing Operations & Martech Strategy in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IM LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IM LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about IM LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IM LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IM LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IM LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
