At a Glance
- Tasks: Lead marketing operations and tech strategy to drive growth and innovation.
- Company: Join a leading law firm committed to inclusivity and community impact.
- Benefits: Enjoy 25 days holiday, flexible pension schemes, and well-being initiatives.
- Other info: Work in a supportive culture with opportunities for personal and professional growth.
- Why this job: Be part of a transformative role that shapes the future of marketing in a dynamic environment.
- Qualifications: Senior experience in marketing operations and strong data literacy required.
The predicted salary is between 80000 - 100000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We're a national law firm with a local reach. Our legal experts are here for you. Whether it's personal or business, we understand that everyone's situation is different. But we're more than just a law firm - we're a team of people working together to help individuals and businesses navigate life's ups and downs. Working here you'll feel a part of our friendly and inclusive environment. We'll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities. We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators.
Your Role and What You'll Be Doing
Irwin Mitchell is at an inflection point. The firm has invested heavily in technology, data and insight; the CIO function is mature; Data & Analytics is ready to partner; the infrastructure is broadly in place. What has been missing is a marketing and business development function designed to truly capitalise on that potential. That changes with this role. Head of Marketing Operations is the operational and technical backbone of a Business Development & Marketing function, sitting as a key member of the Senior Leadership Team. The department has been through recent change - new structure, new pillars, new leadership, and a clear mandate to drive commercial growth. You will define how a team of around 80 people uses technology, data and process to make better decisions, target the right audiences and connect marketing investment directly to revenue.
The Head of Marketing Operations is the product owner for Martech and CRM from a business perspective, accountable for defining commercial outcomes, shaping demand, setting priorities, driving adoption and ensuring technology investment delivers measurable value, while working in partnership with the CIO, Architecture and Data & Analytics functions. This is a role suited to someone who builds rather than maintains, and who is energised by an organisation genuinely open to change. This is a rare and career-defining opportunity.
MarTech platform strategy
- Own the BD&M martech stack platform strategy on behalf of the business, from strategy and procurement through to governance, optimisation and retirement, working in conjunction with CIO Architecture and Technical Platform teams.
- Maintain a live martech map covering platforms, integrations, data flows, contracts and renewals.
- Lead evaluation of new martech, including CDP development and AI-powered marketing tools.
- Ensure every martech investment is commercially justified and demonstrably delivering value.
CRM platform ownership
- Own the CRM from a marketing and BD perspective, including data model, audience segmentation, consent management and list hygiene.
- Ensure platform and data engineering decisions are delivered in partnership with CIO and Data & Analytics, with Marketing Operations accountable for commercial outcomes and adoption.
- Set and govern CRM data standards aligned to firm-wide data and records governance.
- Own consent, suppression and compliance infrastructure aligned to GDPR and SRA requirements.
Data & analytics
- Act as the primary connection point between Business Development & Marketing and the Data & Analytics Hub.
- Own fit-for-purpose attribution models connecting first engagement through to instruction and revenue.
- Ensure first-party data flows accurately into paid platforms.
- Connect marketing data to commercial outcomes including pipeline, revenue, retention and growth.
Reporting and governance
- Own the BD&M performance dashboard as the single source of truth for monthly GMO updates and quarterly QBRs.
- Design and run the operating rhythm of the function including weekly stand-ups, monthly reviews, quarterly business reviews and the annual strategy summit.
- Manage the BD&M budget with Finance and ensure all activity remains compliant with regulatory requirements.
About You
Essential
- Senior-level experience in marketing operations, marketing technology or data-driven marketing in a complex, multi-audience organisation.
- Deep knowledge of CRM platforms (Dynamics or Salesforce preferred), marketing automation, CDP principles and attribution modelling.
- Strong data literacy, with the ability to translate complex data into commercial insight.
- Experience leading a Martech stack review, CRM redesign or CDP build.
- Proven ability to create dashboards and frameworks that genuinely drive decisions.
- Confident influencing senior stakeholders including partners, CIO, Finance and marketing leaders.
Desirable
- Experience activating first-party data in paid channels.
- Familiarity with GDPR, consent management and SRA advertising rules.
- Experience working within a function undergoing structural change.
Our Benefits - What We Can Offer You
- 25 days holidays as standard plus bank holidays – You can 'buy' up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid).
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements. We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024. Our responsible business programmes are fundamental to who we are and our purpose. We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim. Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It's made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
Additional Information
As part of the Irwin Mitchell Group's on-boarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre-employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties. The employment screening process will fully comply with Data Protection and other applicable laws. Irwin Mitchell LLP is an equal opportunity employer.
Head of Marketing Operations & Martech Strategy in Birmingham employer: IM LLP
Irwin Mitchell is an exceptional employer that fosters a friendly and inclusive work environment, where every team member is valued for their unique contributions. With a strong commitment to employee well-being, flexible working options, and a focus on professional growth, the firm empowers its staff to thrive while making a meaningful impact in the community. As a leader in legal services, Irwin Mitchell offers a rare opportunity for career-defining roles, particularly in the innovative field of marketing operations and technology strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations & Martech Strategy in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in marketing operations and tech strategy. Make it easy for potential employers to see your value!
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and think about how your experience aligns with their needs. Practice common interview questions and come armed with examples of how you’ve driven results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team. So, hit that apply button and let’s get you started on this exciting journey!
We think you need these skills to ace Head of Marketing Operations & Martech Strategy in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing Operations role. Highlight your experience with marketing technology and data-driven strategies, as these are key to what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. We love seeing how you've driven commercial growth or improved processes!
Be Authentic:Let your personality shine through in your application. We value authenticity and want to know who you are beyond your professional skills. Share your passion for marketing and how you can contribute to our inclusive environment.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people quickly!
How to prepare for a job interview at IM LLP
✨Know Your Martech Inside Out
Make sure you’re well-versed in the latest marketing technology trends and tools. Familiarise yourself with CRM platforms like Dynamics or Salesforce, and be ready to discuss how you've used these tools to drive commercial outcomes in previous roles.
✨Showcase Your Data Skills
Prepare to demonstrate your data literacy by discussing specific examples where you've translated complex data into actionable insights. Be ready to explain how you've created dashboards that have genuinely influenced decision-making in a marketing context.
✨Understand the Business Development Connection
Since this role is about connecting marketing efforts to revenue, brush up on how marketing strategies can directly impact business development. Think of examples where your marketing initiatives have led to measurable growth or improved client engagement.
✨Be Ready for Change
This position is all about building and adapting. Prepare to discuss your experience in leading teams through change and how you’ve successfully implemented new processes or technologies. Show them you’re not just a maintainer but a builder who thrives in dynamic environments.
