At a Glance
- Tasks: Lead marketing operations and drive commercial growth through data and technology.
- Company: Join Irwin Mitchell, a forward-thinking firm embracing change and innovation.
- Benefits: Enjoy 25 days holiday, flexible pension schemes, and paid volunteering days.
- Other info: Dynamic environment with opportunities for career-defining growth.
- Why this job: Be part of a transformative role that shapes the future of marketing operations.
- Qualifications: Senior-level experience in marketing operations and strong data literacy required.
The predicted salary is between 80000 - 100000 £ per year.
The Head of Marketing Operations is the operational and technical backbone of a Business Development & Marketing function, sitting as a key member of the Senior Leadership Team. The department has been through recent change — new structure, new pillars, new leadership, and a clear mandate to drive commercial growth. You will define how a team of around 80 people uses technology, data and process to make better decisions, target the right audiences and connect marketing investment directly to revenue. Irwin Mitchell is at an inflection point. The firm has invested heavily in technology, data and insight; the CIO function is mature; Data & Analytics is ready to partner; the infrastructure is broadly in place. What has been missing is a marketing and business development function designed to truly capitalise on that potential. That changes with this role. This is a role suited to someone who builds rather than maintains, and who is energised by an organisation genuinely open to change. This is a rare and career-defining opportunity.
MarTech Platform Strategy
- Own the BD&M martech stack platform strategy on behalf of the business, from strategy and procurement through to governance, optimisation and retirement, working in conjunction with CIO Architecture and Technical Platform teams.
- Maintain a live martech map covering platforms, integrations, data flows, contracts and renewals.
- Lead evaluation of new martech, including CDP development and AI‑powered marketing tools.
- Ensure every martech investment is commercially justified and demonstrably delivering value.
CRM Platform Ownership
- Own the CRM from a marketing and BD perspective, including data model, audience segmentation, consent management and list hygiene.
- Ensure platform and data engineering decisions are delivered in partnership with CIO and Data & Analytics, with Marketing Operations accountable for commercial outcomes and adoption.
- Set and govern CRM data standards aligned to firm‑wide data and records governance.
- Own consent, suppression and compliance infrastructure aligned to GDPR and SRA requirements.
Data & Analytics
- Act as the primary connection point between Business Development & Marketing and the Data & Analytics Hub.
- Own fit‑for‑purpose attribution models connecting first engagement through to instruction and revenue.
- Ensure first‑party data flows accurately into paid platforms.
- Connect marketing data to commercial outcomes including pipeline, revenue, retention and growth.
Reporting and Governance
- Own the BD&M performance dashboard as the single source of truth for monthly GMO updates and quarterly QBRs.
- Design and run the operating rhythm of the function including weekly stand‑ups, monthly reviews, quarterly business reviews and the annual strategy summit.
- Manage the BD&M budget with Finance and ensure all activity remains compliant with regulatory requirements.
About You
Essential Qualifications
- Senior‑level experience in marketing operations, marketing technology or data‑driven marketing in a complex, multi‑audience organisation.
- Deep knowledge of CRM platforms (Dynamics or Salesforce preferred), marketing automation, CDP principles and attribution modelling.
- Strong data literacy, with the ability to translate complex data into commercial insight.
- Experience leading a Martech stack review, CRM redesign or CDP build.
- Proven ability to create dashboards and frameworks that genuinely drive decisions.
- Confident influencing senior stakeholders including partners, CIO, Finance and marketing leaders.
Desirable Qualifications
- Experience activating first‑party data in paid channels.
- Familiarity with GDPR, consent management and SRA advertising rules.
- Experience working within a function undergoing structural change.
Benefits
- 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days - Two days of volunteering every year for a cause of your choice (fully paid).
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
- We also offer a wide range of well‑being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
Irwin Mitchell LLP is an equal opportunity employer.
Head of Marketing Operations (6144) in Birmingham employer: IM LLP
Irwin Mitchell is an exceptional employer, offering a dynamic work environment where innovation and change are embraced. With a strong focus on employee well-being, generous benefits including flexible working options, and opportunities for professional growth within a supportive culture, this role as Head of Marketing Operations presents a unique chance to shape the future of marketing in a forward-thinking firm. Join us at our vibrant location, where your contributions will directly impact commercial success and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations (6144) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Irwin Mitchell. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your achievements in marketing operations. This is your chance to demonstrate how you've driven commercial growth in the past.
✨Tip Number 3
Be ready for the interview! Research the latest trends in martech and data analytics. Bring your ideas on how you can help Irwin Mitchell capitalise on their tech investments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team.
We think you need these skills to ace Head of Marketing Operations (6144) in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in marketing operations and technology. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills:Since this role is all about data-driven decisions, be sure to include examples of how you've used data to drive marketing strategies in the past. We love seeing candidates who can turn numbers into actionable insights!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our culture. Share your passion for marketing and any innovative ideas you have!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company!
How to prepare for a job interview at IM LLP
✨Know Your Martech Inside Out
Make sure you’re well-versed in the martech stack and CRM platforms relevant to the role. Be prepared to discuss your experience with tools like Dynamics or Salesforce, and how you've used them to drive marketing operations. This will show that you can hit the ground running.
✨Showcase Your Data Savvy
Since this role heavily relies on data and analytics, come armed with examples of how you've translated complex data into actionable insights. Discuss specific attribution models you've developed and how they impacted commercial outcomes. This will demonstrate your ability to connect the dots between data and revenue.
✨Embrace Change and Innovation
Irwin Mitchell is looking for someone who thrives in a changing environment. Share experiences where you've led initiatives that required building new processes or technologies. Highlight your adaptability and enthusiasm for driving change, as this aligns perfectly with their current needs.
✨Engage with Stakeholders
Prepare to discuss how you've influenced senior stakeholders in previous roles. Think of examples where you’ve successfully communicated complex ideas to non-technical audiences. This will showcase your ability to bridge the gap between marketing operations and other departments, which is crucial for this position.
