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For Companies At a Glance
- Tasks: Drive growth and optimise marketing performance for a dynamic brand.
- Company: Join a growing UK brand with a straightforward, high-impact environment.
- Benefits: Competitive salary, real autonomy, and the chance to shape marketing strategies.
- Why this job: Make a tangible impact on trade growth and marketing success.
- Qualifications: Experience in growth marketing and a strong understanding of conversion optimisation.
- Other info: Flexible part-time role with opportunities for personal and professional development.
The predicted salary is between 32000 - 40000 £ per year.
Location: Primarily office based
Type: Part-time (2–3 days per week)
Salary: £40,000–£50,000 pro rata (depending on experience)
About the role
We are looking for an experienced, commercially minded Growth Marketing Manager to take ownership of marketing performance at I Love Parcels. We are not starting from scratch. We already have:
- An external Google Ads agency
- SEO and content support
- A designer supporting CRO
- Trade and affiliate programmes in place
What we need is someone to bring structure, sharpen what exists, and drive measurable revenue improvement — particularly in trade growth. This is a practical, hands-on role. It is not a corporate brand strategy position. You will be expected to identify revenue opportunities, prioritise improvements, and execute meaningful changes.
Your focus will be on increasing qualified trade leads, improving conversion rates, strengthening automation, and finishing partially built growth initiatives.
Key Responsibilities
- Trade & Revenue Growth
- Audit and improve the trade funnel from first visit through to onboarding
- Increase qualified trade lead flow to support the sales team
- Refine trade messaging, value proposition and positioning
- Strengthen onboarding and nurture journeys to improve conversion
- Funnel & Conversion Optimisation
- Identify and prioritise conversion rate optimisation (CRO) opportunities
- Work alongside our designer to implement structured testing
- Improve landing page clarity, proof and performance
- Analyse funnel drop-off points and act on findings
- Email & Automation
- Review and improve lifecycle automations (welcome, abandoned basket, post-purchase, trade nurture)
- Build structured, commercially driven email sequences
- Segment audiences effectively to increase relevance and performance
- Monitor and refine based on measurable outcomes
- Affiliate & Partner Programme
- Finalise and properly structure the affiliate programme
- Improve onboarding, communication and partner experience
- Ensure tracking, reporting and incentives are commercially aligned
- Strengthen the trade partner journey
- Paid & Channel Alignment
- Work alongside our external Google Ads agency to ensure paid campaigns align with wider growth priorities
- Identify opportunities to improve retargeting and paid traffic performance
- Align landing pages and campaigns to improve ROI
- Reporting & Commercial Insight
- Provide clear monthly reporting on marketing contribution to revenue
- Identify inefficiencies and growth opportunities
- Prioritise activity based on commercial impact, not volume of tasks
About you
- Proven experience in growth, performance or revenue-focused marketing within an ecommerce or product-led business
- Strong understanding of funnels, lifecycle marketing and conversion optimisation
- Commercially driven and comfortable being measured on revenue impact
- Confident working alongside agencies and internal specialists
- Able to prioritise independently without needing constant direction
- Analytical, structured and outcome-focused
- Experience within home improvement, construction, trade supply or premium consumer products is advantageous but not essential.
What success looks like
- Within the first 6 months, you will have:
- Improved quality and consistency of trade leads
- Strengthened lifecycle automation
- Completed and structured the affiliate programme
- Delivered measurable improvements in conversion performance
- Introduced clearer marketing performance reporting
What we offer
- A focused, high-impact part-time role
- Real autonomy and responsibility
- A commercially driven, straightforward working environment
- The opportunity to shape and strengthen a growing UK brand
Growth Marketing Manager in Hinckley employer: ILoveParcels | Letterbox and Parcel Box Solutions
Contact Detail:
ILoveParcels | Letterbox and Parcel Box Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in Hinckley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in growth marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its current marketing strategies. Be ready to discuss how you can improve their trade funnel and conversion rates based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Growth Marketing Manager in Hinckley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in growth, performance, and revenue-focused marketing, especially if you've worked in ecommerce or product-led businesses. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us. Share specific examples of how you've driven measurable revenue improvements in previous roles. Remember, we love practical, hands-on experience!
Showcase Your Analytical Skills: Since this role is all about driving results, make sure to highlight your analytical abilities. Talk about how you've identified inefficiencies and growth opportunities in past positions. We’re looking for someone who can back their claims with data!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team at I Love Parcels!
How to prepare for a job interview at ILoveParcels | Letterbox and Parcel Box Solutions
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of conversion rates, lead generation statistics, and ROI calculations. Be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Hands-On Experience
This role is all about practical execution, so come prepared with specific examples of how you've improved marketing funnels or optimised conversion rates. Highlight any successful campaigns you've led and the measurable outcomes that resulted from your efforts.
✨Understand Their Current Setup
Familiarise yourself with I Love Parcels' existing marketing strategies, such as their Google Ads and affiliate programmes. Being able to discuss how you can enhance these initiatives will show that you're proactive and ready to hit the ground running.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about potential challenges they might be facing in trade growth or conversion optimisation, and prepare thoughtful strategies on how you would tackle them.