Digital Marketing Manager - EMEA & APAC

Digital Marketing Manager - EMEA & APAC

Full-Time 60750 - 74250 £ / year (est.) Remote
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At a Glance

  • Tasks: Lead paid digital campaigns across EMEA and APAC, optimising for local audiences.
  • Company: Illumio, a leader in ransomware containment and cyber resilience.
  • Benefits: Fully remote role with a focus on inclusivity and career growth.
  • Other info: Collaborative culture that values diverse backgrounds and experiences.
  • Why this job: Join a dynamic team making a real impact in cybersecurity marketing.
  • Qualifications: 4+ years in digital marketing, with a strong grasp of localisation and regional markets.

The predicted salary is between 60750 - 74250 £ per year.

Onwards Together! Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Remote in EMEA/APJ

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

We're hiring a Digital Marketing Manager to own paid digital performance across EMEA and APAC, running the channels that drive pipeline in these regions while making sure our campaigns actually land with local audiences, not just translated ones. You'll report into our global campaigns team based in the U.S., acting as the regional expert who knows what works (and what doesn't) in these markets, while keeping campaigns aligned with global strategy and brand.

Your Impact:

  • Plan, launch, and optimize paid campaigns across Google, LinkedIn, programmatic, and Reddit for EMEA and APAC audiences.
  • Manage regional budgets and pacing, and report on performance against pipeline and revenue targets.
  • Serve as the point person for localization, briefing translators and agencies, reviewing localized landing pages and campaign assets for accuracy and cultural fit, and flagging where a literal translation won't land the way the message needs to.
  • Integrate closely with field marketing leaders across EMEA and APAC, aligning digital campaigns with regional events, account-based programs, and pipeline priorities.
  • Partner with regional sales teams to make sure campaigns reflect local buying behavior, competitive landscape, and compliance needs, such as GDPR in EMEA and data residency requirements across APAC markets.
  • Ensure regional campaign and customer data is stored and processed in accordance with local data residency requirements, working with IT and legal as needed.
  • Bring market intelligence back to the global team, including what's resonating regionally, where global assets need adaptation, and where regional nuance should shape global strategy.
  • Test and iterate on channel mix, targeting, and creative by market rather than applying a one size fits all playbook.

Your Toolkit:

  • 4+ years running paid digital campaigns (Google, LinkedIn, programmatic; Reddit experience a plus) in a B2B SaaS environment.
  • Experience marketing across multiple EMEA and/or APAC markets, with a clear understanding that localization means more than translation.
  • Track record of working closely with field marketing to align digital programs with regional events and campaigns.
  • Familiarity with regional data privacy and residency requirements (GDPR and equivalents).
  • Comfortable working async with a team based in different time zones, and a strong written communicator who can bring the U.S. team up to speed without a meeting for everything.
  • Analytical enough to defend your budget allocation with data, not instinct.
  • Based in EMEA or APAC, fully remote.

Our Commitment:

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.

Digital Marketing Manager - EMEA & APAC employer: Illumio

Illumio is an exceptional employer that champions innovation and collaboration within a dynamic remote work environment across EMEA and APAC. With a strong commitment to employee growth, we empower our team members to set ambitious goals and define their own paths to success, all while fostering a culture of belonging and inclusivity. Join us to be part of a forward-thinking company that not only leads in cybersecurity but also values your unique contributions and perspectives.

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Contact Details:

Illumio Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Marketing Manager - EMEA & APAC

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Illumio and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Illumio are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Illumio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Illumio. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Digital Marketing Manager - EMEA & APAC

Digital Marketing
Paid Campaign Management
B2B SaaS Marketing
Localization Strategy
Budget Management
Performance Reporting
Data Privacy Compliance

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Illumio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Illumio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Illumio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Illumio

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Illumio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Illumio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.