At a Glance
- Tasks: Lead PPC strategy, optimise campaigns, and drive digital growth.
- Company: Dynamic company in the Ware/Bishop Stortford area with a collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a supportive team and enjoy career growth in a fast-paced environment.
- Why this job: Make a real impact on performance marketing and shape digital strategies.
- Qualifications: Strong analytical skills and proven PPC management experience.
The predicted salary is between 60750 - 74250 £ per year.
Hybrid , Offices based in Ware / Bishop Stortford Area
The Opportunity
If you’re energised by data, driven by commercial impact, and happiest when you’re deep in the mechanics of PPC and performance channels, this role will feel like home.
We’re looking for a
Senior Performance Marketing Manager who thrives in a fast‑paced digital trading environment and wants to take real ownership of performance strategy, optimisation, and results.
This is a hands‑on, analytical role with genuine influence.
You’ll shape PPC strategy, guide Paid Social and email improvements, and work closely with stakeholders across Digital, Merchandising, Product and Content to drive profitable growth.
- What You’ll Be Doing
- PPC Leadership (core focus)
- Own day‑to‑day PPC trading, budget management and optimisation across a large, diverse SKU range.
- Recommend and implement data‑led campaign improvements.
- Optimise product titles, descriptions and landing pages using both AI tools and your own copywriting skills.
- Identify key drivers of performance (pricing, product trends, offers, inventory) and communicate clear recommendations to stakeholders.
- Partner with IT to improve PPC feeds and support trading activity.
- Stay ahead of platform trends, testing opportunities and market shifts.
- Paid Social & Email
- Oversee Paid Social campaign structure and adjustments, ensuring alignment with content plans.
- Review email performance periodically and recommend improvements to the CRM team.
- Affiliates & Emerging Channels
- Review and approve affiliate commissions, manage offer changes and identify new opportunities.
- Explore and test Connected TV (CTV) opportunities where appropriate.
- Forecasting, Reporting & Commercial Insight
- Produce digital forecasts and track performance against targets.
- Maintain spend within budget while spotting opportunities for strategic investment.
- Ensure senior stakeholders have visibility of digital activity, attribution insights and performance trends.
- Lead trading discussions and cross‑team reviews.
- Line manage and develop two Digital Marketing Executives.
- Ensure smooth cover during holidays and absences.
- What You’ll Bring
Essential skills
- Strong analytical mindset and ability to turn ambiguity into clear actions.
- Proven experience managing in‑house PPC campaigns at scale.
- Confident communicator able to present data‑driven recommendations to senior stakeholders.
- Skilled in copy optimisation and product‑level performance analysis.
- Proactive, commercially minded, and comfortable working cross‑functionally.
- Experience with Meta advertising.
- Experience reviewing and improving email/CRM performance.
Who You Are
You’re someone who loves digging into data, spotting patterns, and turning insight into action.
You’re commercially sharp, curious, and proactive — always looking for the next improvement or test.
You communicate clearly, collaborate well, and enjoy helping others grow.
Why This Role Matters
Performance Marketing is central to achieving revenue and profit targets.
Your work will directly influence trading decisions, customer journeys, and digital growth.
You’ll have the autonomy to test, refine and innovate — and the support of a collaborative digital team.
If you’re ready to lead PPC strategy, elevate performance across digital channels, and make a measurable impact, we’d love to hear from you.
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Senior Performance Marketing Manager employer: Illuminate Recruitment Ltd
Illuminate Recruitment Ltd is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Greater London. With a focus on employee growth, we provide opportunities for professional development and the chance to lead innovative projects that shape our brand's visual identity. Our hybrid work model ensures flexibility while being part of a supportive team that values your contributions and encourages impactful design work.
Contact Details:
Illuminate Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Illuminate Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Illuminate Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Illuminate Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Illuminate Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Illuminate Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Illuminate Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Illuminate Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Illuminate Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Illuminate Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Illuminate Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
