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- Tasks: Lead email marketing campaigns to engage and retain members effectively.
- Company: Join a professional membership body dedicated to advancing industry standards and community support.
- Benefits: Enjoy 25 days leave, private healthcare, generous pension, and flexible working options.
- Why this job: Make a real impact in digital marketing while collaborating with dynamic teams.
- Qualifications: 2-3 years in digital marketing, especially with email platforms like Salesforce Marketing Cloud.
- Other info: Opportunity for hybrid work and a paid volunteering day.
The predicted salary is between 28000 - 37000 £ per year.
Email Marketing Executive – Professional Membership Organisation
£34,000pa - £37,000pa
1 day a week on site
Are you passionate about digital marketing and looking for a role where you can make a real impact? Join a dynamic professional membership body dedicated to setting the highest standards in their member profession. They are on a mission to support their members, advance industry knowledge, and reinvest in the community we serve.
About the Role
We are looking for an experienced Email Marketing Executive to take this growing team’s digital communications to the next level. Sitting within the marketing team, you will be the driving force behind email marketing campaigns—crafting engaging communications, optimising audience segmentation, and creating automated journeys that enhance member acquisition, retention, and engagement. This is a fantastic opportunity to work collaboratively with internal teams and external suppliers to deliver high-quality campaigns that make an impact. Your expertise will ensure emails are strategically aligned, executed flawlessly, and drive measurable results.
What You’ll Be Doing
- Designing and managing branded email templates with consistent tone and messaging
- Developing automated email workflows that boost engagement and retention
- Optimising campaign performance through segmentation, scheduling, and data-driven insights
- Acting as the go-to expert for the email platform (e.g. Salesforce Marketing Cloud)
- Monitoring performance metrics, reporting on key KPIs, and continuously refining strategy
What We’re Looking For
- 2–3 years’ experience in digital marketing with a focus on email campaigns
- Proven experience managing email platforms like Salesforce Marketing Cloud
- Strong analytical skills with the ability to derive actionable insights from campaign data
- Excellent written and verbal communication skills with attention to detail
- A proactive, organised, and adaptable approach to marketing
What’s in it for You?
- 25 days annual leave (plus public holidays), increasing with service
- Private healthcare and dental cover (post-probation)
- Generous employer pension contribution (up to 8%)
- Life assurance (4x salary)
- Cycle to work and salary sacrifice schemes
- Employee Assistance Programme & paid volunteering day
- Hybrid/flexible working to support work-life balance
Ready to Make an Impact? If you’re excited to take ownership of email marketing in a professional membership organisation, we’d love to hear from you.
Digital Marketing Specialist (Email) employer: Illuminate Recruitment Ltd
Contact Detail:
Illuminate Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (Email)
✨Tip Number 1
Familiarise yourself with the specific email marketing tools mentioned in the job description, like Salesforce Marketing Cloud. Having hands-on experience or even completing a relevant online course can give you an edge and show your commitment to mastering the platform.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise email campaigns in the past. Be ready to discuss specific metrics you tracked and how they influenced your strategies during interviews.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who work in email marketing. Engaging with industry groups on platforms like LinkedIn can provide insights into current trends and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to creating engaging email content. Think about how you would align messaging with the organisation's mission and values, as this will demonstrate your understanding of their goals and your potential fit within the team.
We think you need these skills to ace Digital Marketing Specialist (Email)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly with email campaigns. Include specific examples of successful campaigns you've managed and any relevant metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how it aligns with the mission of the professional membership organisation. Mention your experience with email platforms like Salesforce Marketing Cloud and how you can contribute to their goals.
Showcase Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data-driven insights to optimise email campaigns and improve engagement rates.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is crucial for this role. A polished application reflects your professionalism.
How to prepare for a job interview at Illuminate Recruitment Ltd
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience with email marketing campaigns. Highlight specific examples where you've successfully crafted engaging communications or optimised audience segmentation, as this will demonstrate your capability for the role.
✨Familiarise Yourself with Their Tools
Since the company uses platforms like Salesforce Marketing Cloud, make sure you understand its features and functionalities. If possible, mention any relevant experience you have with similar tools to show you're ready to hit the ground running.
✨Prepare Data-Driven Insights
Analytical skills are crucial for this role. Be ready to discuss how you've used data to refine email strategies in the past. Bring examples of key performance indicators (KPIs) you've monitored and how they influenced your campaign decisions.
✨Demonstrate Your Communication Skills
As excellent written and verbal communication skills are essential, practice articulating your thoughts clearly and concisely. Consider preparing a brief pitch about why you're passionate about digital marketing and how you can contribute to their mission.
