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- Tasks: Lead brand campaigns that resonate with younger audiences and drive engagement.
- Company: Join a dynamic product-led business focused on lifestyle and sport.
- Benefits: Enjoy a competitive salary, creative environment, and opportunities for growth.
- Why this job: Shape the future of a legacy brand while collaborating with athletes and influencers.
- Qualifications: 4+ years in brand marketing, with a flair for strategy and storytelling.
- Other info: Fast-paced culture where creativity meets commerce; passion for sport is a plus!
The predicted salary is between 34000 - 58000 £ per year.
Ready to reimagine a legacy brand for a new generation? We're hiring a Brand Manager to drive campaigns that connect with younger, culturally engaged audiences. If you live and breathe brand strategy and storytelling—and want to shape the future of a product-led business—this could be your next big move.
What you'll do:
- Own the brand campaign calendar, activating across seasonal launches and evergreen platforms
- Drive multi-channel campaign execution across digital, retail, and experiential touchpoints
- Collaborate with product, design, and commercial teams to build compelling narratives
- Work alongside athlete ambassadors and social media teams to bring the brand to life
- Brief and manage creative content, toolkits, and brand assets for internal and partner use
- Experiment with generative AI tools to accelerate content creation and copywriting
- Track performance across channels, optimizing for reach, engagement, and impact
You bring:
- 4+ years' experience in brand marketing—ideally in lifestyle, fashion, FMCG, or sport
- A natural mix of strategy, storytelling, and execution
- Hands-on experience with ambassador/influencer campaigns and brand partnerships
- Strong creative briefing skills and familiarity with performance and social teams
- A sharp instinct for brand architecture, tone, and identity
- Comfort with AI tools, marketing tech, and turning data into action
Bonus: You love working in fast-paced environments where creativity meets commerce. A passion for sport or niche consumer cultures is a welcome plus!
Full-time | UK HQ | £40K - 50K
Be part of something exciting. Apply now or share with someone who’d love this brief.
Brand Manager employer: Illuminate Recruitment Ltd
Contact Detail:
Illuminate Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the brand's current campaigns and their target audience. Understanding what resonates with younger, culturally engaged audiences will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Showcase your experience with multi-channel campaigns by preparing examples of past work. Be ready to discuss how you executed campaigns across digital, retail, and experiential touchpoints, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the lifestyle, fashion, FMCG, or sport sectors. Engaging with industry peers can provide insights into current trends and may even lead to referrals that could boost your application.
✨Tip Number 4
Stay updated on generative AI tools and marketing technologies. Being able to discuss how you've used these tools to enhance content creation and performance tracking will set you apart from other candidates.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp what the company is looking for in a Brand Manager. Pay attention to the specific skills and experiences they value, such as brand strategy, storytelling, and campaign execution.
Tailor Your CV: Customise your CV to highlight relevant experience in brand marketing, especially in lifestyle, fashion, FMCG, or sport. Use keywords from the job description to ensure your CV aligns with what the company seeks.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the target audience. Mention any hands-on experience with ambassador campaigns and how you can contribute to the company's goals.
Showcase Your Creativity: In your application, include examples of past campaigns you've worked on, particularly those that involved innovative strategies or collaborations. Highlight your ability to use AI tools and data to enhance brand performance.
How to prepare for a job interview at Illuminate Recruitment Ltd
✨Showcase Your Brand Strategy Skills
Be prepared to discuss your previous experiences in brand marketing, especially in lifestyle, fashion, FMCG, or sport. Highlight specific campaigns you've worked on and how you developed strategies that resonated with target audiences.
✨Demonstrate Your Storytelling Ability
Since storytelling is key for this role, come equipped with examples of how you've crafted compelling narratives for brands. Think about how you can connect emotionally with younger audiences and share those insights during the interview.
✨Familiarise Yourself with AI Tools
Given the emphasis on generative AI tools in the job description, make sure you understand how these tools can enhance content creation and copywriting. Be ready to discuss any experience you have with AI in marketing.
✨Prepare for Collaborative Scenarios
Collaboration is crucial in this role, so think of examples where you've successfully worked with cross-functional teams. Be ready to explain how you’ve partnered with product, design, and commercial teams to achieve campaign goals.
