Sr. Staff Product Marketing Manager, Competitive Intelligence and Response

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realise health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

This role can be based at an Illumina European hub including the UK, France, Germany, Italy or Spain.

The Sr. Staff Product Marketing Manager, Competitive Intelligence and Response will play a pivotal role in defining and executing strategies to effectively drive adoption and utilisation of our platforms and position our products against competitors in the marketplace. We are seeking a seasoned commercial professional with strong domain knowledge that can leverage their deep understanding of customer needs, and technical acumen to develop compelling positioning and messaging, and who can lead cross-functional programmes to achieve business goals.

Illumina's employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing programme, volunteer time off and much more!

• Competitive Analysis & Monitoring: Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy.
• Market Research: Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage.
• Positioning and Response Strategy: Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs.
• Messaging Development: Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels.
• Content Creation: Work as part of a cross functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products.
• Sales Enablement: Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives.

• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired.
• Deep technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired.
• Ability to own both long-term strategy and executional detail.
• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical.
• Ability to solve problems informed by robust analysis and multiple data points.
• Ability to influence people and diverse stakeholder groups within a global, matrixed organisation.
• Excellent interpersonal, verbal, and written communication skills.
• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines.
• Organisational capabilities to drive work proactively.

Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunities employer committed to providing employment opportunity regardless of sex, race, creed, colour, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

The potential of genomics to change the world is unparalleled. At Illumina, we are leading the way. Our technology empowers researchers and clinicians globally to improve cancer treatments, change the course of diseases, protect the environment, and fight food insecurity. We are made up of dedicated professionals, all-in on creating a better world – and we need every skill set on our path to making genomics useful for all. Learn more about life at Illumina.