At a Glance
- Tasks: Lead the ILIA counter at Liberty, driving sales and enhancing client experiences.
- Company: Join ILIA, a pioneer in clean beauty with a vibrant team culture.
- Benefits: Enjoy competitive salary, bonuses, health benefits, and a stipend for ILIA products.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Be a brand ambassador and make a real impact in the clean beauty revolution.
- Qualifications: 2-4 years in beauty retail and 1 year in people management required.
The predicted salary is between 28800 - 43200 £ per year.
ILIA is seeking an experienced and highly motivated Counter Manager to lead our presence at Liberty. This individual should be passionate about clean beauty and motivated to educate consumers who may be new to our brand. The Counter Manager will champion our brand values, elevate the client experience, and drive sustainable business growth through artistry, education, and strategic retail execution. This role plays a critical part in building brand loyalty and performance within our key retail locations. The ideal candidate is entrepreneurial, service-oriented, and energized by building relationships with clients.
Responsibilities
- Sales & Client Experience
- Lead by example to achieve and exceed individual and counter sales goals.
- Act as the primary brand ambassador for ILIA at Liberty by delivering an elevated and consistent client experience.
- Analyze sales performance, competitive activity, and client insights to identify opportunities for growth and partner with management on strategic initiatives.
- Drive key retail metrics including units per transaction and average order value through strong selling and clienteling practices.
- Plan and execute impactful in-store animations, events, and activations to grow brand awareness and engagement.
- Ensure ILIA brand standards are delivered at every client touchpoint—both in-store and beyond.
- Artistry & Education
- Maintain expert-level product knowledge to educate clients and support customer acquisition and retention.
- Execute all education initiatives, tools, and brand programs with consistency and excellence.
- Actively participate in all training sessions, both virtual and in-store.
- Team Leadership & Operations
- Maintain consistent counter coverage and punctuality, addressing scheduling issues in real time.
- Uphold the highest visual merchandising standards; ensure the counter is clean, fully stocked, and brand-right at all times.
- Manage counter expenses within budget guidelines.
- Identify and escalate operational challenges to ensure timely resolution.
- Communication & Partnership
- Maintain clear and consistent communication with store leadership, category managers, and ILIA EME team.
- Share weekly and monthly sales results, business insights, and performance updates with the Sr. Sales & Education Manager, UK.
- Build strong partnerships with Liberty stakeholders by providing key trends, commercial insights, and category feedback.
- Monitor inventory levels, track out-of-stocks, and partner with management to ensure timely replenishment.
Qualifications
- 2–4 years of experience in prestige beauty and/or skincare retail; experience in Liberty preferred.
- Minimum 1 year of people management experience, with a proven ability to lead and develop high-performing teams.
- Demonstrated success achieving KPIs through exceptional service and strong selling skills.
- Confident communicator with strong interpersonal skills and a client-first mindset.
- Ability to remain agile and solution-oriented in a fast-paced retail environment.
- Commitment to upholding ILIA brand and presentation standards at Liberty.
- Entrepreneurial, competitive, and self-motivated with a passion for clean beauty.
What we would like to offer...
- Competitive salary.
- Bonus Opportunity.
- Health Benefits.
- Paid time off.
- ILIA Products - Quarterly stipend to replenish your favourite products and try new ones.
About ILIA
ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and colour as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.
Counter Manager, Liberty in London employer: ILIA
ILIA is an exceptional employer that champions clean beauty and fosters a vibrant work culture at Liberty, where creativity and collaboration thrive. Employees benefit from competitive salaries, health benefits, and a quarterly stipend for ILIA products, all while being part of a team that values personal growth and innovation. With a commitment to excellence in client experience and artistry, ILIA empowers its Counter Managers to lead with passion and drive sustainable business growth in a fast-paced retail environment.
StudySmarter Expert Advice🤫
We think this is how you could land Counter Manager, Liberty in London
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like ILIA, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like ILIA!
We think you need these skills to ace Counter Manager, Liberty in London
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at ILIA, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at ILIA and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show ILIA that you’re ready to jump in and contribute right away!
How to prepare for a job interview at ILIA
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
