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- Tasks: Lead the ILIA counter at Liberty, driving sales and enhancing client experiences.
- Company: Join ILIA, a leader in clean beauty with a passion for innovation.
- Benefits: Enjoy competitive salary, bonuses, health benefits, and a stipend for ILIA products.
- Why this job: Be a brand ambassador and make a real impact in the clean beauty revolution.
- Qualifications: 2-4 years in beauty retail, with strong leadership and communication skills.
- Other info: Dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
ILIA is seeking an experienced and highly motivated Counter Manager to lead our presence at Liberty. This individual should be passionate about clean beauty and motivated to educate consumers who may be new to our brand. The Counter Manager will champion our brand values, elevate the client experience, and drive sustainable business growth through artistry, education, and strategic retail execution. This role plays a critical part in building brand loyalty and performance within our key retail locations. The ideal candidate is entrepreneurial, service-oriented, and energized by building relationships with clients.
Responsibilities
- Lead by example to achieve and exceed individual and counter sales goals.
- Act as the primary brand ambassador for ILIA at Liberty by delivering an elevated and consistent client experience.
- Analyze sales performance, competitive activity, and client insights to identify opportunities for growth and partner with management on strategic initiatives.
- Drive key retail metrics including units per transaction and average order value through strong selling and clienteling practices.
- Plan and execute impactful in-store animations, events, and activations to grow brand awareness and engagement.
- Ensure ILIA brand standards are delivered at every client touchpoint—both in-store and beyond.
- Maintain expert-level product knowledge to educate clients and support customer acquisition and retention.
- Execute all education initiatives, tools, and brand programs with consistency and excellence.
- Actively participate in all training sessions, both virtual and in-store.
- Maintain consistent counter coverage and punctuality, addressing scheduling issues in real time.
- Uphold the highest visual merchandising standards; ensure the counter is clean, fully stocked, and brand-right at all times.
- Manage counter expenses within budget guidelines.
- Identify and escalate operational challenges to ensure timely resolution.
- Maintain clear and consistent communication with store leadership, category managers, and ILIA EME team.
- Share weekly and monthly sales results, business insights, and performance updates with the Sr. Sales & Education Manager, UK.
- Build strong partnerships with Liberty stakeholders by providing key trends, commercial insights, and category feedback.
- Monitor inventory levels, track out-of-stocks, and partner with management to ensure timely replenishment.
Qualifications
- 2–4 years of experience in prestige beauty and/or skincare retail; experience in Liberty preferred.
- Minimum 1 year of people management experience, with a proven ability to lead and develop high-performing teams.
- Demonstrated success achieving KPIs through exceptional service and strong selling skills.
- Confident communicator with strong interpersonal skills and a client-first mindset.
- Ability to remain agile and solution-oriented in a fast-paced retail environment.
- Commitment to upholding ILIA brand and presentation standards at Liberty.
- Entrepreneurial, competitive, and self-motivated with a passion for clean beauty.
What we would like to offer
- Competitive salary.
- Bonus Opportunity.
- Health Benefits.
- Paid time off.
- ILIA Products - Quarterly stipend to replenish your favourite products and try new ones.
About ILIA
ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and colour as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.
Counter Manager, Liberty employer: ILIA Beauty
Contact Detail:
ILIA Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Counter Manager, Liberty
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into ILIA's values and products. This way, you can show your passion for clean beauty and how you can elevate the client experience.
✨Tip Number 2
Practice your selling skills! Think of ways to demonstrate your ability to drive sales and build relationships with clients. Role-play scenarios where you can showcase your artistry and education skills.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn to gain insights about the company culture and expectations. This could give you an edge in understanding what it takes to succeed at Liberty.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the ILIA team. Don’t miss out!
We think you need these skills to ace Counter Manager, Liberty
Some tips for your application 🫡
Show Your Passion for Clean Beauty: When you're writing your application, let your love for clean beauty shine through! Share any personal experiences or insights that connect you to the brand values of ILIA. We want to see your enthusiasm and how it aligns with our mission.
Highlight Your Sales Experience: Make sure to emphasise your previous sales achievements and how you've exceeded targets in the past. We’re looking for someone who can drive results, so share specific examples of how you've done this in your previous roles.
Demonstrate Your Leadership Skills: If you've got experience managing a team, don’t hold back! Talk about how you've led and developed others, and how you’ve created a positive environment. We value strong leaders who can inspire and motivate their teams.
Tailor Your Application to Us: Take the time to customise your application for ILIA. Mention why you want to work specifically at Liberty and how you can contribute to our brand's success. Remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at ILIA Beauty
✨Know Your Brand Inside Out
Before your interview, dive deep into ILIA's values and product offerings. Understand their clean beauty philosophy and be ready to discuss how you can embody and promote these values as a Counter Manager.
✨Showcase Your Sales Savvy
Prepare to share specific examples of how you've achieved sales goals in the past. Highlight your experience with clienteling and how you've built relationships that drive sales—this is key for the role!
✨Demonstrate Leadership Skills
Think of instances where you've led a team or managed a project. Be ready to discuss how you motivate others and handle challenges, as this role requires strong people management skills.
✨Engage with Passion
Let your enthusiasm for clean beauty shine through during the interview. Share why you're passionate about the industry and how you plan to educate clients about ILIA’s products—this will resonate well with the interviewers.
