Communications and Marketing Manager

We are looking for an experienced Communications and Marketing Manager with excellent organisational skills to develop, implement and manage effective communication strategies for a charity based in the healthcare sector, with a national and local reach across the UK and Ireland. You’ll have demonstrable experience in planning and implementing different communications strategies across a range of marketing channels to help us grow our organisational profile, uphold our vision and values, while extending our reach across the sector to support growth and awareness among the community we support.

As part of the daily management of the charity’s communications and marketing needs, you’ll work with colleagues and volunteers to raise awareness maximise awareness of our support model, support the organisation through attendance of national and local events and be part of a team representing the charity at key exhibitions during the year requiring you to be away overnight for up to 3 or 4 nights at a time (depending upon location) – approximately 3-4 times per year. Further information will be available to candidates taken forward for interview.

You will be integral to our communications and marketing approach, collaborating with colleagues who manage our social media and published communications (e.g. member magazine). Above all you are someone who fosters an organisation wide approach working with, mentoring and supporting colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.

The ideal candidate must have a proven track record in managing communications, producing effective content and campaigns across a range of channels (print, digital, online) for at least TWO years, ideally bringing additional experience from within the charity sector. The role is primarily remote and the successful applicant can work from a location of their choice (subject to representing the charity at key meetings, internal meetings and exhibitions throughout the year). The role holder will make optimum use of video conferencing and online collaboration tools to work as part of a wider communications team so the team feels connected and engaged in its approach.

Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) with successful candidates going through to a second round. Second round interviews will be face-to-face interview (with advance notice). Successful candidates will, in advance of the second round, be given a short working brief and asked to present their campaign ideas at interview together with past examples of their work. UK travel within the role is expected with the charity reimbursing reasonable travel costs where agreed up front and on behalf of the charity.

• Plan, execute and monitor a value-driven, measurable communications and marketing strategy across our print, digital and internal channels in accordance with the direction of the Board.
• Demonstrable experience developing, collaborating and managing multi-channel campaigns as part of the overall strategy measuring their effectiveness, adapting to change, where necessary, as part of the wider communications approach (digital, print).
• Develop engaging, accessible and audience-focused content to build trust and a relationship with our target audience.
• Excellent organisational skills to manage small projects, ensuring timely delivery and execution supporting risk identification and mitigation.
• Upholding brand and culture in everything you do.
• Collaborate with colleagues to support organisation and management of charity events.
• Oversee the communications and marketing direction of the charity to ensure consistency in approach across all channels.
• Build and maintain relationship with journalists and oversee other PR opportunities.
• Develop and nurture strategic partnerships with key individuals, stakeholders, and community voices, building strong working relationships that support authentic storytelling and enhance the charity’s impact.
• Ensure all content is accessible, inclusive and aligns to our brand and identity.
• Budget management with strong planning to meet upcoming deliverables and identifying areas where financial savings can be made to maximise charity resources.
• Produce meaningful management information at key times including monthly senior management reporting, quarterly Board reporting, and annual reports (authoring and collaborating from external sources).

• At least two years experience in a Communications/Marketing Management role.
• Experience in developing and implementing communications and marketing strategies, ideally within the not-for-profit sector, across a wide range of marketing channels.
• PR experience and media liaison.
• Communications planning and forward thinking.
• Brand management.
• Team player/Mentor.
• Campaign management to raise the organisational profile and advocate for people.
• Working with third party stakeholders to manage exhibition attendance, organise events and more generally any services provided to/purchased by the charity.
• Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals.
• Demonstrable experience of online and digital marketing platforms to promote the charity, raise awareness and support our target audience.
• A strong working knowledge of social media platforms, although we have a dedicated social media manager undertaking the role that you will collaborate with.
• Familiarity with UK data protection regulation.

• Knowledge and experience of SEO.
• Budgetary management.
• Experience in social media moderation.
• Experience in creative tools (Canva, Adobe products) and digital marketing platforms.
• Podcasts or similar digital content.
• Experience of working on sensitive content.
• Experience across the not-for-profit sector.
• Ambassador management.

• Creative, proactive and confident in your approach achieving outcomes in a timely manner and within budget.
• Excellent interpersonal skills with ability to build strong working relationships.
• Adaptable, flexible and committed to our charitable aims and values.
• Strong time management skills.

To apply, please submit your CV (up to 3 pages) and a covering letter outlining your suitability to the role (max 500 words). Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) discussing previous experience and role fit with successful candidates going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour for this stage. Second round interviews are expected to be in-person in a central location - advance notice will be given and the charity will reimburse reasonable travel expenses, approved in advance. Successful candidates will, in advance of the second round, be given a short brief and asked to present their campaign ideas from a charity working example at the interview. This should be available to us at least 48 hours prior to interview to allow us time to review. Additionally, second stage applicants will be asked to provide examples of their own work, at least 48hrs prior to the interview. You should be comfortable sharing past content that you have created previously which will be treated with the strictest confidence. Please allow up to 1.5 hours for this second stage. Applications should be submitted via the advertising platform including your CV and covering letter.

Remote working/work at home options are available for this role.