At a Glance
- Tasks: Support PR strategies through media relations, campaigns, and communications projects.
- Company: Join IKEA, a brand dedicated to creating a better everyday life for everyone.
- Benefits: Competitive salary, diverse workplace, and opportunities for personal growth.
- Other info: Flexible work environment with 12 days in-office presence and excellent career development.
- Why this job: Be part of a dynamic team where every voice matters and creativity thrives.
- Qualifications: 5+ years in PR or media roles, strong communication skills, and teamwork experience.
The predicted salary is between 39000 - 39000 £ per year.
Join us as our Communication Specialist (PR)
At IKEA, we believe in creating a better everyday life for the many people, and that includes our co-workers.
Our team is approachable and focused on working together, staying curious, and supporting one another.
No two days are the same, and every voice matters.
About the Role
In this role, you will support the delivery of the Commercial and Corporate PR strategies through media relations, campaigns and communications projects.
- What you need to have
- +5 years of experience in a busy press office, PR agency, or media-facing role
- A good understanding of media relations and how the news agenda works, and an awareness of emerging communication trends, digital platforms and social media
- A professional approach that combines measured problem-solving with the flexibility to respond effectively in demanding situations
- Effective teamwork across functions with a client-focused approach, demonstrated by building productive relationships and balancing several priorities
- Experience supporting campaign planning and execution, and launches or events
- Experience working with external agencies, influencers, suppliers, or partners
- Effective communication skills in both writing and speaking, plus a keen eye for detail
- Experience using media monitoring and reporting tools
- Ability to monitor, analyse and report on PR performance and campaign results (desirable)
- Interest in home furnishing, retail, or developing memorable brand stories (desirable)
What you will do day to day
- Support the delivery of the Commercial and Corporate PR strategies through media relations, campaigns and communications projects.
- Implement media and stakeholder engagement plans across reactive, proactive and activist communications.
- Work closely with PR agency partners to coordinate the planning and delivery of PR projects, including product launches and purpose‑led campaigns, ensuring they’re delivered on time and to a high standard.
- Manage the PR inbox, responding to media enquiries in a timely and professional manner, working with subject matter experts across the business where required.
- Monitor media coverage daily, identifying emerging issues, trends and opportunities, and share regular updates and insights with stakeholders.
- Assist with responding to issues as they arise and help protect IKEA’s reputation.
- Draft and edit high-quality press materials, including press releases, media statements, briefing documents and Q&A, supporting proactive media outreach and story pitching.
- Track, evaluate and report on media coverage and campaign performance to measure impact and inform future activity.
- Build and maintain good relationships with journalists, media contacts and other external stakeholders.
- Stay up to date with the media landscape, identifying new opportunities to raise IKEA's profile and enhance brand reputation.
- Take part in the out of hours press office rota.
- What you need to know
Apply now by submitting your CV and a short cover letter online. Application deadline: 29th July 2027.
Starting salary: £39,000.00 per annum, based on experience.
Full‑time, 39 hours per week, Monday to Friday.
Location: Service Office Principles – 12 days’ workplace presence, of which 8 must be in the Service Office, with the remaining 4 in the individual's nearest unit.
We are unable to accept applications made via email and encourage you to apply online as soon as possible. For any advice or support, email and we will be happy to help.
We care for the people
It takes the diversity of thought, background, and culture to make great ideas a reality.
We welcome candidates from all walks of life, including those with disabilities, to join us, and feel valued in the workplace.
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Country Communications Specialist (PR) in London employer: IKEA Gruppe
IKEA Reading is an exceptional employer, offering a supportive work culture that values diversity and employee growth. As a Forklift Driver, you'll enjoy competitive pay, flexible working hours, and a range of benefits including a generous discount, life assurance, and family-friendly policies, all while being part of a team that prioritises safety and collaboration in a dynamic warehouse environment.
StudySmarter Expert Advice🤫
We think this is how you could land Country Communications Specialist (PR) in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like IKEA Gruppe. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like IKEA Gruppe, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research IKEA Gruppe inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Country Communications Specialist (PR) in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of IKEA Gruppe. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at IKEA Gruppe.
How to prepare for a job interview at IKEA Gruppe
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
