Digital Content Specialist – Retail in Nottingham

Together we create solutions that simplify life for the many people. At Ikano Bank, we thrive on values and collaboration. Join us in making a difference.
At Ikano Bank, our core values - common sense and simplicity, working together, and daring to be different - guide us in all that we do. We believe in operating on fair terms, whether it\'s for our clients, our customers, or ourselves. Founded by Ingvar Kamprad, with an entrepreneurial spirit and IKEA heritage, we are an entrepreneurial bank with big ambitions.
Are you a digital-savvy content specialist with a strategic mindset and a flair for creativity? We are looking for a talented Digital Content Specialist to join our dynamic Marketing team. In this role, you’ll play a key part in shaping and delivering our digital content strategy across platforms—driving engagement, strengthening our brand, delivering commercial value and supporting business goals. While your focus will be on creating impactful, data-driven content, you\'ll also have the opportunity to contribute creatively to broader campaigns and initiatives. If you thrive in a collaborative environment where strategy and creativity go hand in hand, want to get involved in multiple projects and work across multiple markets, we’d love to hear from you and join us at an exciting time for the Bank as we continue on our transformational journey.
Your Role & Responsibilities
Primary Focus: Written content strategy, structure, and performance across digital channels.
Key Responsibilities

• Lead digital content strategy and publishing, ensuring optimised performance, SEO, and usability.
• Manage and maintain written content across web and digital touchpoints, focusing on conversion and customer experience
• Own and optimize website/OAM content to support upsell and cross-sell.
• Align content production with campaign goals and customer journeys.
• Use data and insights to improve content performance and support campaign outcomes.
• Partner cross-functionally to streamline content processes and manage publishing workflows.
• Collaboration and provide support across multiple markets and functions within the business
  

What skills will you bring?

• Proficiency with content management systems (e.g., Sitecore), Adobe Creative Cloud and MS Office 365
• Ability to use data to refine content strategies and improve overall content performance.
• Ability to translate complex financial topics into clear, accessible, and engaging content that educates and informs our customers.
• Strong copywriting and UX writing skills.
• SEO/content performance tools/platforms (Ahrefs, BrightEdge, SEMrush)
• Content governance
• Digital journey and funnel understanding
• Proficiency in planning, executing, and overseeing digital marketing campaigns across various digital channels, along with a strong understanding of media-specific requirements.
• HTML/CSS skills would be desirable
  

What experience will you bring?

• Advanced degree or relevant experience 3+ years
• Proven experience in content creation and management, website management, development and optimization, familiarity with SEO best practices
• Experience of using Content Management Systems (CMS); ideally SiteCore
• Strategic mindset with broad knowledge and experience across the full marketing mix
  

Join us now – together we will find a better way
If you\'re a professional seeking a new opportunity with a company that values collaboration, diversity, personal growth, and offers impactful projects, Ikano Bank is the place for you. This position is a full-time employment with location in any market within Ikano Bank. #J-18808-Ljbffr