At a Glance
- Tasks: Research and write engaging content to boost hotel visibility online.
- Company: Join IHG, a leading hospitality brand with a focus on innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and career development opportunities.
- Other info: Collaborative team environment with exciting projects across Europe.
- Why this job: Make a real difference in how hotels connect with guests through SEO-driven content.
- Qualifications: Strong writing skills and a passion for SEO and digital marketing.
The predicted salary is between 31500 - 38500 £ per year.
The Field Marketing Content Services team at IHG is seeking a content-focused, search-minded writer to help hotels improve their online presence across our European portfolio. You’ll research, write and refresh hotel content, ensuring it aligns with guest search behaviour and brand voice.
Based in Windsor with a hybrid pattern (three days in the office), you’ll work with the Europe Field Marketing team and external partners, manage several projects, and use SEO insights to improve content.
SEO-Focused Field Marketing Content Specialist (Hybrid) employer: IHG
At IHG Hotels & Resorts, we pride ourselves on being an exceptional employer that champions leadership development and workforce capability. Our inclusive work culture fosters innovation and collaboration, providing employees with unparalleled growth opportunities in a dynamic global environment. With a focus on AI-enabled learning solutions and a commitment to shaping future-ready leaders, IHG offers a meaningful and rewarding career path for those passionate about transforming the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land SEO-Focused Field Marketing Content Specialist (Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IHG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IHG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IHG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IHG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO-Focused Field Marketing Content Specialist (Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IHG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IHG:Show us that you’ve done your homework! In your application, briefly mention what you admire about IHG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IHG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IHG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IHG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
