At a Glance
- Tasks: Drive revenue growth in the North American MICE market and secure high-value group business.
- Company: Join the prestigious InterContinental London Park Lane, a leader in luxury hospitality.
- Benefits: Competitive salary, annual bonuses, 31 days holiday, and amazing discounts worldwide.
- Other info: Opportunity to represent the company at international events and develop strategic partnerships.
- Why this job: Be part of a dynamic team that inspires personal and professional growth.
- Qualifications: 5-8 years of senior sales experience in hospitality with strong networking skills.
The predicted salary is between 60000 - 80000 £ per year.
At InterContinental London Park Lane, we are currently looking for a Senior Sales Manager – MICE North America to join our growing team.
Located at one of the capital's most prestigious addresses, our hotel redefines traditional luxury, offering a blend of modernity and flexible sophistication in the heart of Mayfair. Inspired by its scenic views overlooking two Royal Parks, our establishment boasts elegant natural interiors and award-winning seasonal cuisine.
As our Senior Sales Manager – MICE North America, you will be experienced in driving revenue growth and strengthening our presence within the North American meetings, incentives, conferences, and exhibitions (MICE) market. This role will focus on developing strategic partnerships, generating qualified leads, and securing high-value group business from the United States.
Key Responsibilities- Develop and execute a sales strategy targeting the USA MICE market to achieve revenue and market share objectives.
- Identify, prospect, and secure new MICE accounts, including corporate meeting planners, incentive houses, and event agencies.
- Maintain and grow relationships with existing USA-based clients and partners.
- Represent the company at international trade shows, roadshows, and industry events focused on the North American market.
- Prepare and present sales proposals, RFP responses, and contract negotiations for large group bookings.
- Collaborate with marketing and operations teams to ensure successful event delivery and client satisfaction.
- Monitor market trends, competitor activity, and emerging opportunities within the USA MICE segment.
- Manage sales forecasts, budgets, and performance reporting.
- Bachelor’s degree in hospitality management, Business Administration, Marketing, or related field.
- 5–8+ years of senior sales experience in hospitality, tourism, convention centres, or destination management companies.
- Proven track record in MICE sales and business development in the USA market.
- Strong network with meeting planners, corporate travel buyers, and incentive agencies in North America.
- Excellent negotiation, presentation, and relationship management skills.
- Ability to travel internationally and attend industry trade events.
- Microsoft package skills, Delphi knowledge, and Opera (desirable).
- Fluent English required; additional languages are an advantage.
In return, we are committed to offering our Senior Sales Manager a competitive salary and a large range of benefits:
- Competitive Salary plus annual sales bonus and great IHG perks!
- 31 days holiday each year, including bank holidays, increasing up to a maximum of 33 days (Pro Rated).
- Access to Wagestream - a financial wellbeing app giving you the opportunity to save, track and withdraw your pay as you earn it.
- Company sick pay and life insurance.
- Professional career development with our IHG Leadership programs.
- Amazing discounts for our hotels and restaurants around the world.
- Discounts from over 15,000 stores – all the way from retail to cinema.
- We’ll help you grow and develop you as an individual and inspire incredible.
At InterContinental London Park Lane, our ambition is to define our unique culture that inspires you to be all you can be. An invitation to tap into your unique personality to deliver and achieve incredible things. An expectation to play your part in empowering and inspiring others. An opportunity to learn, grow and push what’s possible. The promise of a personal and professional journey. A place where everyone can belong and feel part of something bigger.
Please click ‘apply’ now! You must meet the legal requirements to work in the UK. IHG has been recognised as a ‘Best Employer 2025’ in the UK by Mercer. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.
Senior Sales Manager - USA & MICE employer: IHG
Contact Detail:
IHG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager - USA & MICE
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and conferences where you can meet potential clients and partners. Don’t be shy; introduce yourself and make those connections that could lead to your next big deal.
✨Tip Number 2
Showcase your expertise! Create a killer presentation or proposal that highlights your experience in the MICE market. Tailor it to the specific needs of your audience, and don’t forget to include some impressive stats to back up your claims.
✨Tip Number 3
Follow up, follow up, follow up! After meeting someone or sending a proposal, make sure to check in. A simple email can keep you top of mind and show that you’re genuinely interested in working together.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of standing out. Plus, it’s super easy to navigate!
We think you need these skills to ace Senior Sales Manager - USA & MICE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in MICE sales and any relevant achievements that showcase your ability to drive revenue growth in the USA market.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for hospitality and how your skills align with our goals at InterContinental London Park Lane.
Showcase Your Network: Don’t forget to mention your connections within the North American MICE market. We want to see how you can leverage your relationships with meeting planners and corporate travel buyers to benefit our hotel.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at InterContinental London Park Lane!
How to prepare for a job interview at IHG
✨Know Your MICE Market
Before the interview, dive deep into the North American MICE market. Understand current trends, key players, and potential opportunities. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Network
Be ready to discuss your existing relationships with meeting planners and corporate travel buyers. Highlight specific examples of how these connections have led to successful partnerships or revenue growth in your previous roles.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play during the interview, especially around sales proposals and negotiations. Practise presenting a mock proposal or handling objections, as this will demonstrate your negotiation skills and ability to think on your feet.
✨Align with Company Culture
Familiarise yourself with InterContinental London Park Lane's culture and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission of redefining luxury and inspiring others.