At a Glance
- Tasks: Lead creative vision for luxury brands and shape global campaigns.
- Company: Join IHG Hotels & Resorts, a leader in luxury hospitality.
- Benefits: Opportunity to work in stunning locations and travel internationally.
- Other info: Collaborative environment with opportunities for mentorship and growth.
- Why this job: Make your mark on luxury storytelling and elevate brand experiences.
- Qualifications: Proven creative leadership in luxury sectors and strong portfolio.
The predicted salary is between 49500 - 60500 £ per year.
Luxury storyteller. Creative leader. Brand obsessive. Luxury is felt long before it is booked. If you know how to create work that makes people stop, look twice and want to be there, this is a rare opportunity to do it on a global stage. Six Senses, Regent, InterContinental, Vignette Collection and Kimpton sit at the heart of the IHG Hotels & Resorts Luxury & Lifestyle portfolio. Each has its own character, its own following and its own sense of place. As the portfolio grows, and as our Upper Luxury brands take centre stage, we are creating dedicated creative leadership to protect what makes each one distinctive and push the work further.
As Creative Director, you will set the creative vision for our luxury and lifestyle brands and be the senior creative partner to the people who lead them. Your thinking will shape campaigns, content, hotel openings and guest moments, from the first image someone sees to the detail they notice on arrival.
Reporting to the Head of Global Creative Services and based in Windsor, you will work across global and regional teams, with international travel part of the rhythm of the role.
What you'll do
- Set and champion the creative vision for the Luxury & Lifestyle portfolio, keeping every brand true to its own voice.
- Partner closely with brand, marketing and commercial leaders, bringing a clear point of view to the decisions that shape how we show up.
- Lead global multi-channel campaigns and content that build desire and deliver commercially, across owned, earned and paid.
- Raise the bar on craft, from photography and film to design systems, experiential moments and digital.
- Mentor creative talent and get the best from our studio and agency partners.
- Shape how creative works at IHG, including where new technology and AI tools genuinely add something, without losing the human judgement behind great work.
What you'll bring
- A career built in creative leadership, within luxury hospitality, luxury retail, travel, lifestyle or premium consumer brands.
- A portfolio that speaks for itself, with storytelling and visual craft at a level our guests would expect.
- A genuine point of view on modern luxury and what makes it feel current rather than expected.
- Confidence with senior leaders, and the presence to take them with you.
- Proven success leading integrated global campaigns across multiple markets.
- The instinct to lead multidisciplinary teams and agencies well, and to build something that scales.
- Experience with ultra-premium or Upper Luxury brands is a real advantage, as is time spent on both agency and client side.
If you want your work to live in some of the most beautiful hotels in the world, and to lead the creative story of a luxury portfolio in its next chapter, we would love to see it. Apply now.
Closing date for applications Friday 2nd October 2026
Director of Creative, Luxury Hospitality employer: IHG
At IHG Hotels & Resorts, we pride ourselves on being an exceptional employer that champions leadership development and workforce capability. Our inclusive work culture fosters innovation and collaboration, providing employees with unparalleled growth opportunities in a dynamic global environment. With a focus on AI-enabled learning solutions and a commitment to shaping future-ready leaders, IHG offers a meaningful and rewarding career path for those passionate about transforming the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Creative, Luxury Hospitality
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like IHG. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to IHG
Don't be shy about reaching out to IHG directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Director of Creative, Luxury Hospitality
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about IHG and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at IHG
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
