At a Glance
- Tasks: Shape and elevate luxury brand experiences across a global portfolio.
- Company: Join IHG, a leader in luxury hospitality innovation.
- Benefits: Opportunity to influence iconic brands and work with industry experts.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a lasting impact on the future of luxury hospitality.
- Qualifications: Proven experience in luxury brand leadership and strong analytical skills.
The predicted salary is between 80000 - 100000 € per year.
We are seeking an experienced Brand Director to help drive our Upper Luxury portfolio, an individual who can craft compelling brand narratives, inspire operational excellence and elevate guest experiences across a global stage. This is a rare opportunity to shape and grow some of the world’s most iconic luxury hospitality brands, Six Senses and Regent; shaping their future with precision, creativity and commercial impact.
As Brand Director for Upper Luxury, you will be a custodian of brand excellence, balancing strategic foresight with operational expertise. You will define how our brands are experienced, ensuring every touchpoint reflects sophistication, relevance and emotional connection, while adapting seamlessly to local market nuances.
What You Will Do
- Champion brand excellence acting as a global voice and guardian of luxury standards across our portfolio
- Shape the future designing and evolving our brand architecture and strategic direction over a 3–5 year horizon
- Elevate the guest experience ensuring brand delivery is exceptional, nuanced, and locally relevant at every hotel
- Unlock insight-led growth interpreting consumer behaviour, market trends, and brand performance data to inform innovation
- Drive commercial impact identifying opportunities to enhance perception, value, and demand across markets
- Lead with influence partnering across functions to deliver meaningful brand advancements and operational improvements
- Inspire creativity and performance fostering a high-performing, collaborative, and forward-thinking team culture
- Support growth ambitions contributing to development and high-profile global presentations
Who You Are
You are a luxury brand expert with a deep understanding of guest experience, someone who blends analytical rigour with creative instinct and you'll bring:
- Proven experience in global brand or product leadership, ideally within luxury or premium multi-brand environments
- A refined understanding of luxury brand positioning, storytelling, and guest experience design
- Strong capability in interpreting data and market signals to uncover subtle insights and opportunities
- Experience navigating complex, matrixed organisations, with resilience and agility
- Exceptional communication skills, with the presence to influence senior stakeholders and external partners
- A natural ability to inspire teams, balancing creative thinking with operational delivery
- High emotional intelligence, with a collaborative and energising style
Why IHG
Join a global leader in hospitality where innovation meets heritage. You’ll work alongside luxury experts, shaping brands that define the luxury experience for modern travellers. This is more than a role, it’s an opportunity to leave a lasting mark on the future of luxury hospitality.
Brand Director, Upper Luxury Brands employer: IHG
At IHG, we pride ourselves on being a premier employer in the luxury hospitality sector, offering a dynamic work culture that fosters creativity and collaboration. As a Brand Director for Upper Luxury Brands, you will have the unique opportunity to shape iconic brands while benefiting from exceptional employee growth opportunities and a commitment to innovation. Join us in a role where your expertise will not only influence our brand's future but also enhance the guest experience across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Director, Upper Luxury Brands
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend luxury hospitality events. We can’t stress enough how important it is to make connections that could lead to opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your previous work in brand strategy and guest experience design. This will help us see your unique approach and creativity.
✨Tip Number 3
Prepare for interviews by researching the latest trends in luxury hospitality. We want to see that you’re not just passionate but also knowledgeable about the market and its nuances.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Brand Director, Upper Luxury Brands
Some tips for your application 🫡
Craft Your Brand Narrative:When applying, think of your application as a brand story. We want to see how you can weave your experiences and skills into a compelling narrative that aligns with our luxury ethos. Make sure to highlight your unique contributions and how they resonate with the role.
Showcase Your Operational Excellence:We’re looking for someone who can balance creativity with operational savvy. In your application, don’t just list your achievements; explain how you’ve driven operational improvements in past roles. This will show us you understand the importance of execution in delivering exceptional guest experiences.
Be Insight-Driven:Use data to your advantage! We love candidates who can interpret market trends and consumer behaviour. In your application, share examples of how you've used insights to inform brand strategies or drive growth. This will demonstrate your analytical prowess and strategic thinking.
Engage with Us Online:We encourage you to apply through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it gives you a chance to explore more about our brands and culture before you hit 'send'. Let’s shape the future of luxury hospitality together!
How to prepare for a job interview at IHG
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be representing. Understand their history, values, and what sets them apart in the luxury market. This knowledge will not only impress your interviewers but also help you articulate how you can elevate their brand narratives.
✨Showcase Your Strategic Vision
Prepare to discuss your vision for the future of luxury hospitality. Think about how you would shape the brand architecture over the next 3-5 years. Be ready to share specific ideas on how to enhance guest experiences and drive commercial impact, demonstrating your strategic foresight.
✨Demonstrate Data Savvy
Since interpreting consumer behaviour and market trends is key, come equipped with examples of how you've used data to inform brand decisions in the past. Highlight any insights you've uncovered that led to successful innovations or improvements in guest experience.
✨Practice Your Storytelling Skills
As a Brand Director, storytelling is crucial. Prepare to share compelling narratives about your previous roles and how you've inspired teams or influenced stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them memorable.
