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- Tasks: Engage with new B2B customers to activate their accounts and ensure smooth onboarding.
- Company: Join IHG Hotels & Resorts, a global leader in hospitality with over 6,000 hotels worldwide.
- Benefits: Enjoy flexible hybrid working, room discounts, recharge days, and a focus on wellbeing.
- Why this job: Make an impact in a supportive culture that values growth, connection, and inclusivity.
- Qualifications: Proactive attitude, strong communication skills, and familiarity with CRM platforms like Salesforce.
- Other info: This is a 12-month fixed-term contract with opportunities for personal and professional development.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Business Activation Specialist role at IHG Hotels & Resorts
1 week ago Be among the first 25 applicants
Join to apply for the Business Activation Specialist role at IHG Hotels & Resorts
We have a 12-month fixed-term contract opportunity for a Customer Activation Specialist to proactively engage with newly enrolled IHG Business Edge B2B customers to ensure they quickly reach their potential. A fantastic opportunity to join our global head office team.
In this key role, you will be responsible for making outbound calls, with the goal of encouraging customer participation in IHG Business Edge and answer any initial questions they may have with the aim of activating accounts quickly and smoothly as well as helping to identify high potential accounts. You will partner with Business Edge Program Managers and Business Development Managers as well as internal and external teams to make sure accounts can book and stay quickly.
At IHG, we believe in creating exceptional experiences – for our guests and for our people.
Your day to day:
- Proactively call high-potential newly enrolled customers to guide them through the activation process and encourage immediate use of our programs.
- Develop a deep understanding of IHG Programs, Including IHG Business Edge, IHG One Rewards and IHG Business Rewards and be able to communicate these to customers.
- Edit customer facing materials as needed ensuring they are tailored to individual customer needs.
- Update and maintain customer records in Javelin, ensuring accuracy and completeness of information.
- Work with the Program Managers to identify target accounts through use of tableau reporting.
What we need from you:
- Ability to work proactively and independently with a high degree of self-motivation and determination.
- Strong knowledge of IHG programs (Business Edge, One Rewards, Business Rewards) or ability to quickly learn and articulate the benefits and complexities of our programs.
- Experience with CRM platforms ideally Salesforce, with the ability to update and manage customer data.
- Excellent communication skills, both verbal and written.
- Excellent collaboration and stakeholder management skills.
Join us and make an impact where it matters. Apply today and help us build on the success of IHG Business Edge.
Closing for applications 20th July 2025
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don\’t quite meet every single requirement, but still believe you\’d be a great fit for the job? We\’ll never know unless you hit the \’Apply\’ button. Start your journey with us today.
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales, Strategy/Planning, and Business Development
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Industries
Hospitality
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Business Activation Specialist employer: IHG Hotels & Resorts
Contact Detail:
IHG Hotels & Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Activation Specialist
✨Tip Number 1
Familiarise yourself with IHG's Business Edge, One Rewards, and Business Rewards programmes. Understanding these will not only help you in conversations but also show your genuine interest in the role.
✨Tip Number 2
Practice your communication skills, especially over the phone. Since the role involves making outbound calls, being clear and engaging will set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of IHG to gain insights into the company culture and expectations for the Business Activation Specialist role. This can provide you with valuable information that can be used during interviews.
✨Tip Number 4
Showcase your ability to work independently and proactively. Prepare examples from your past experiences where you've successfully managed tasks on your own, as this is a key requirement for the position.
We think you need these skills to ace Business Activation Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Business Activation Specialist role. Understand the key responsibilities and required skills, such as knowledge of IHG programs and CRM platforms.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job requirements. Emphasise your communication skills, customer engagement experience, and any familiarity with CRM systems like Salesforce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific examples of how your previous experiences have prepared you for the responsibilities of a Business Activation Specialist.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that all information is clear and concise. A polished application reflects your attention to detail.
How to prepare for a job interview at IHG Hotels & Resorts
✨Know Your IHG Programs
Make sure you have a solid understanding of IHG's Business Edge, One Rewards, and Business Rewards programmes. Be prepared to discuss how these programmes work and their benefits, as this knowledge will be crucial in your role.
✨Demonstrate Proactive Communication Skills
Since the role involves making outbound calls to engage customers, practice articulating your thoughts clearly and confidently. Show that you can communicate effectively and encourage customer participation.
✨Familiarise Yourself with CRM Tools
If you have experience with CRM platforms like Salesforce, be ready to discuss it. If not, express your willingness to learn quickly. Highlight any relevant experience managing customer data or records.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated in the past, demonstrating your ability to build relationships and work towards common goals.
