At a Glance
- Tasks: Drive innovative marketing strategies for exciting new games and features in the gaming industry.
- Company: Join IGT, a global leader in gaming and digital experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Be part of a team shaping the future of entertainment with cutting-edge technology.
- Qualifications: 12 years of experience, preferably in iGaming marketing, with strong analytical skills.
The predicted salary is between 55000 - 65000 £ per year.
IGT, where innovation meets entertainment on a global scale!
We’ve recently leveled up—IGT Gaming and Digital have joined forces with Everi, creating a powerhouse in the world of gaming, digital experiences, and fintech solutions.
From the casino floor to your mobile screen, we’re all about delivering thrilling, responsible, and unforgettable gaming experiences.
Whether it’s spinning reels, placing bets, or powering secure payments, we bring the fun—backed by serious tech, deep player insights, and a passion for innovation.
With a team of over 7,000 and a presence in 100+ countries, we’re not just global—we’re locally legendary.
Our teams work closely with regulators, governments, and partners to ensure we play by the rules while pushing the boundaries of what’s possible.
If you’re ready to bring your talent to a team that’s shaping the future of entertainment, your next big move starts here.
For more information, please visit www. igt. com or www. everi. com.
Responsibilities
- Go-to-Market
Strategy: Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
- Product Positioning: Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.
- Cross-Functional
Collaboration: Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.
- Data Analysis: Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.
- Competitor Intelligence: Monitor market trends, competitor products, and industry developments to identify gaps and differentiation opportunities.
- Other: Support the marketing team on broader business-driven initiatives, such as tradeshows and events.
Qualifications
- i
Gaming Experience: Experience in the i Gaming/gambling sector, preferably in a marketing capacity.
- Data-Driven Mindset: Strong proficiency in analytic tools to evaluate KPIs.
- Communication: Excellent copywriting and messaging skills to create compelling marketing materials.
- Project Management: Ability to manage multiple projects at once and work under tight deadlines.
- Education: Bachelor’s degree in Marketing, Communications, or related field.
- Experience: 12 years of work experience; 8 years of related experience is required.
- Keys to Success
- Building collaborative relationships
- Decision making
- Drive results
- Foster innovation
- Personal energy
- Self-leadership
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected, and engaged.
IGT is an equal opportunity employer.
We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, and federal laws or other laws.
We thank all applicants for applying; however, only those selected to interview will be contacted.
All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.
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Marketing Specialist IV employer: IGT
IGT is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals in the iGaming sector. With a commitment to employee growth, IGT offers tailored development opportunities and a flexible working model, ensuring a healthy work-life balance. The competitive salary and comprehensive benefits, including private health insurance, further enhance the rewarding experience of being part of a global team dedicated to creating immersive player experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist IV
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IGT and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IGT are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IGT on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IGT. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist IV
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IGT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IGT:Show us that you’ve done your homework! In your application, briefly mention what you admire about IGT’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IGT
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IGT will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IGT, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
