At a Glance
- Tasks: Drive innovative marketing strategies for exciting gaming experiences and engage with diverse audiences.
- Company: Join IGT, a leader in global entertainment and gaming innovation.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Be part of a dynamic team shaping the future of entertainment and gaming.
- Qualifications: Experience in marketing, excellent communication skills, and a passion for gaming.
The predicted salary is between 63000 - 77000 £ per year.
IGT, where innovation meets entertainment on a global scale!
We've recently leveled up—IGT Gaming and Digital have joined forces with Everi, creating a powerhouse in the world of gaming, digital experiences, and fintech solutions.
From the casino floor to your mobile screen, we're all about delivering thrilling, responsible, and unforgettable gaming experiences.
If you're ready to bring your talent to a team that's shaping the future of entertainment, your next big move starts here.
Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.
Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.
Data
Analysis: Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.
Competitor
Intelligence: Other: Support the marketing team on broader business-driven initiatives, such as tradeshows and events.
Experience in the i Gaming/gambling sector, preferably in a marketing capacity.
Data-Driven
Mindset: Communication: Excellent copywriting and messaging skills to create compelling marketing materials.
Project
Management: Ability to manage multiple projects at once and work under tight deadlines.
Education: Bachelor's degree in Marketing, Communications, or related field.
Experience: 12 years of work experience; Keys to Success• Building collaborative relationships• Decision making• Drive results• Foster innovation• Personal energy• Self-leadership#LI-DQ1 IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected, and engaged.
We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, and federal laws or other laws.
Annual training will be assigned and required as appropriate.
Entertainments Marketing Executive in London employer: IGT
IGT is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals in the iGaming sector. With a commitment to employee growth, IGT offers tailored development opportunities and a flexible working model, ensuring a healthy work-life balance. The competitive salary and comprehensive benefits, including private health insurance, further enhance the rewarding experience of being part of a global team dedicated to creating immersive player experiences.
