At a Glance
- Tasks: Lead a global team to create immersive gaming experiences and innovative content strategies.
- Company: Join IGT, a global leader in gaming innovation and entertainment.
- Benefits: Enjoy competitive salary, private health insurance, flexible hours, and career development opportunities.
- Other info: Dynamic work environment with a focus on inclusivity and employee wellbeing.
- Why this job: Shape the future of gaming with cutting-edge technology and a diverse team.
- Qualifications: 10-15 years in leadership roles within the iGaming industry and strong analytical skills.
The predicted salary is between 90000 - 120000 £ per year.
IGT, where innovation meets entertainment on a global scale! From the casino floor to your mobile screen, we deliver thrilling, responsible, and unforgettable gaming experiences—powered by world‑class content, strong technical and commercial capabilities and nurtured by a culture of collaboration, accountability, and ownership. Whether it’s spinning reels, placing bets, or enabling secure payments, we turn innovation into impact through disciplined execution and long‑term value creation. With a team of over 6,000 employees across 30+ countries and products delivered in more than 100 jurisdictions worldwide, we operate at scale while staying closely connected to customers we serve.
At IGT PlayDigital, we design and build mobile and web casino games played by millions of players worldwide. We’re seeking an innovative Director of Content & Strategy to build a roadmap for delivering immersive player experiences across PlayDigital’s portfolio.
Hiring location: USA, the UK, Malta
What You Will Do
- As Senior Director of Content & Strategy at IGT PlayDigital, you will shape the roadmap for our games, blending market insight, analytics, and innovative design across both digital-first and land-based conversion titles.
- You will lead a global team to deliver content strategies that meet customer needs while balancing production capacity and market demands.
- This role requires a deep understanding of competitive landscapes and the ability to translate data into actionable business cases.
- Develop and maintain a comprehensive game roadmap across all types, from slots to table games, with an innovative approach.
- Lead a global team of 8 content managers and data & insights analysts.
- Work directly with customers to create tailored content strategies and market-specific roadmaps.
- Use analytics and market intelligence to inform decisions and prioritize initiatives.
- Balance production capacity with market demand to ensure timely, high-impact releases.
What We're Looking For
- 10-15 years of experience in leadership and strategy roles for iGaming content.
- 10+ years of experience in the iGaming industry.
- Expertise in competitive landscapes, market analysis, and business case development.
- Strong leadership skills with experience managing global teams.
- Customer-focused with the ability to translate insights into actionable strategies.
Benefits & Culture
- Permanent employment contract and a competitive salary.
- Private health insurance for you and your family.
- Flexible working hours, including a hybrid work model, along with various initiatives that support wellbeing and work-life balance.
- Opportunity to learn and continuously improve your skills through collaboration with e-learning platforms.
- Clear career development path with well-defined growth opportunities.
- A vibrant and stimulating work environment within Class-A office space.
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve and to fostering an inclusive environment where all employees feel valued, respected, and engaged. IGT is an equal opportunity employer and provides equal employment opportunities without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. We thank all applicants for their applying; however, only those selected to interview will be contacted.
IGT is the global leader in gaming. For more information, please visit www.igt.com.
Senior Director of Content & Strategy in Bolton employer: IGT
At IGT, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With competitive salaries, private health insurance, and flexible working arrangements, we prioritise employee wellbeing and career growth, ensuring our team members thrive in a vibrant environment. Join us in shaping the future of entertainment while enjoying the benefits of a diverse and inclusive workplace across multiple global locations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of Content & Strategy in Bolton
✨Show Your Creative Side
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We think you need these skills to ace Senior Director of Content & Strategy in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IGT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at IGT
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
