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- Tasks: Create and launch innovative marketing strategies for emerging cybersecurity vendors.
- Company: Join Ignition, a fast-growing cybersecurity company transforming digital security.
- Benefits: Enjoy career development, a supportive team, and opportunities for promotion.
- Other info: Be part of a dynamic team driving impactful change in the digital world.
- Why this job: Shape the future of cybersecurity while working with cutting-edge technology.
- Qualifications: Experience in marketing strategy and campaign development is essential.
The predicted salary is between 50000 - 70000 £ per year.
Successful candidates will join Ignition, a high growth cybersecurity organisation and the performance engine behind next-generation security technologies. You will work alongside an incredible team of people, in a supportive and inclusive working environment, with opportunities for promotion and career development. Founded in 2015 and acquired by Exclusive Networks in 2021, Ignition has grown rapidly by focusing on emerging, cloud and SaaS-based cybersecurity technologies. From the first spark of innovation, we accelerate promising technologies into category leaders, transforming breakthrough and AI-driven cybersecurity into trusted, market-ready solutions. We work with innovative vendors and ambitious technology partners across EMEA, bringing clarity, momentum, and predictable growth to an increasingly complex digital world. Powered by an exceptional team, we’re known for making customers feel the value, not the effort. This is a role for people who want to be part of a driven, trusted, and ambitious organisation, shaping the future of cybersecurity while helping partners and customers build a totally trusted digital future.
About this role: This role is responsible for building and activating go to market strategies for high potential innovation vendors. These vendors are earlier in their channel maturity and require hands on marketing leadership to establish presence, enable partners, and generate pipeline. Unlike established vendors, this role focuses on creation over optimisation, developing repeatable frameworks, playbooks, and campaigns from the ground up.
Your Responsibilities as the Vendor Marketing Manager:
- Own end to end GTM plans for innovation vendors entering or scaling within the ecosystem
- Define positioning, messaging, and target audiences
- Design and execute launch campaigns that create awareness and initial traction
- Act as the primary marketing contact for assigned vendors, ensuring alignment on strategy, approvals, and performance reporting
- Plan and deliver integrated, multi-channel B2B marketing campaigns [email, social, events, landing pages]
- Develop high impact demand generation programmes that drive measurable pipeline
- Oversee campaign performance, optimisation, and reporting
- Build strong relationships to increase partner engagement and marketing adoption
- Work closely with Sales to identify, onboard, and activate the right partners
- Drive co marketing initiatives with partners to accelerate pipeline
- Equip partners with simple, effective campaigns they can execute independently
Vendor Marketing Manager employer: Ignition Technology
Contact Detail:
Ignition Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vendor Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity field, especially those at Ignition or similar companies. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and strategies. This is your chance to demonstrate how you can build and activate go-to-market strategies for innovative vendors.
✨Tip Number 3
Prepare for interviews by researching Ignition’s recent projects and their approach to emerging technologies. Tailor your responses to show how your experience aligns with their mission of transforming cybersecurity solutions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our incredible team at Ignition.
We think you need these skills to ace Vendor Marketing Manager
Some tips for your application 🫡
Show Your Passion for Cybersecurity: When writing your application, let your enthusiasm for cybersecurity shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about shaping the future of this industry with us.
Tailor Your Experience: Make sure to highlight your relevant experience in go-to-market strategies and campaign development. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is easy to understand and directly addresses the key responsibilities outlined in the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Ignition Technology
✨Know Your Vendors
Before the interview, dive deep into the vendors Ignition works with. Understand their products, market positioning, and how they fit into the cybersecurity landscape. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their go-to-market strategies.
✨Showcase Your Campaign Skills
Be ready to discuss specific marketing campaigns you've developed in the past. Highlight your experience in creating integrated, multi-channel B2B campaigns. Use examples that demonstrate your ability to generate demand and drive measurable results, as this is crucial for the role.
✨Emphasise Collaboration
Since this role involves working closely with sales and partners, be prepared to talk about your teamwork skills. Share examples of how you've successfully collaborated with different teams to achieve common goals. This will show that you can build strong relationships and drive partner engagement.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about Ignition's future plans for vendor partnerships or how they measure the success of their marketing initiatives. This shows your genuine interest in the company and helps you gauge if it’s the right fit for you.