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- Tasks: Lead the growth of CrowdStrike sales via AWS Marketplace and engage local resellers across EMEA.
- Company: Ignition Technology, part of Exclusive Networks, focuses on innovative cybersecurity solutions.
- Benefits: Enjoy 24 days holiday, hybrid working, gym access, and a supportive work environment.
- Why this job: Be a key player in transforming reseller engagement and driving cloud marketplace success.
- Qualifications: 5+ years in channel sales or partner enablement, preferably in cybersecurity or cloud platforms.
- Other info: Flexibility for travel across EMEA is required.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the IG Channel Manager - Crowdstrike (AWS Marketplace Focused) role at Ignition Technology.
Role Overview
Ignition Technology, an Exclusive Networks company, is seeking a strategic and partner-centric Channel Enablement Manager to lead the activation and growth of CrowdStrike sales via AWS Marketplace, with a strong focus on engaging and supporting local resellers across EMEA. This role is ideal for a channel leader who understands the dynamics of local reseller engagement and knows how to align vendor, distributor, and partner efforts into a single, scalable enablement motion.
You will be the "API" between Ignition Technology central teams, regional sales, CrowdStrike, and the local partner ecosystem—ensuring alignment, education, and motivation to drive AWS Marketplace adoption as a growth lever.
Primary Objectives
- Drive reseller engagement and buy-in for selling CrowdStrike via AWS Marketplace across EMEA.
- Equip local partners with the knowledge, tools, and support needed to confidently transact through cloud marketplaces.
- Ensure strong internal collaboration between vendor teams, channel sales, and support functions to deliver a unified partner experience.
Key Responsibilities
Local Reseller Engagement & Activation- Identify, engage, and activate local resellers across EMEA with high potential for AWS Marketplace-led transactions.
- Serve as the strategic point of contact for reseller education around the AWS Marketplace opportunity and CrowdStrike’s commercial model.
- Deliver enablement sessions that address local market challenges, customer objections, and commercial nuances.
- Support partner GTM planning and execution at the country or regional level, tailored to local sales cultures and practices.
- Develop and scale a partner enablement framework, including sales toolkits, battle cards, training materials, and playbooks specific to AWS Marketplace and CrowdStrike solutions.
- Train partner sales and technical teams to understand DSOR, CPPO, and the business case for transacting via AWS Marketplace.
- Equip partners with real-world use cases, success stories, and co-sell scenarios to drive confidence in the marketplace model.
- Act as the liaison between Exclusive Networks' Marketplace Cloud Desk, Center of Excellence, CrowdStrike regional teams, and local Ignition Technology sales teams.
- Ensure alignment across pre-sales, finance, and operations to support a frictionless partner experience.
- Share feedback from the field to continuously optimize processes, messaging, and partner programs.
- Must be flexible and available for travel across EMEA when required.
- Drive incremental revenue by enabling resellers to position and transact CrowdStrike solutions via AWS Marketplace.
- Collaborate with CrowdStrike and Ignition Technology field sales to support joint pipeline development and opportunity acceleration.
- Support regional account planning and partner mapping to drive depth in key markets.
Key Performance Indicators (KPIs)
- Reseller Activation: Number of local partners onboarded, trained, and actively transacting via AWS Marketplace.
- Enablement Success: Number of partner enablement sessions, certifications, and sales-readiness completions.
- Pipeline Contribution: Value and volume of partner-sourced or partner-influenced opportunities across EMEA.
- Revenue Growth: Marketplace-attributed revenue by geography, partner tier, and product category.
- Partner Satisfaction: NPS or satisfaction scores from local partners on enablement, support, and commercial experience.
Qualifications And Skills
Required Experience- 5+ years in channel sales, partner enablement, or ecosystem development within cybersecurity, SaaS, or cloud platforms.
- Proven ability to work with regional and local resellers across diverse EMEA markets.
- Experience working with cloud marketplaces, preferably AWS Marketplace and CPPO/DSOR models.
- Strong written and verbal communication skills in English, suitable for business correspondence and client interactions.
- Strong communicator and relationship builder, especially with local partner sales teams.
- Deep understanding of two-tier distribution and regional channel dynamics.
- Ability to translate a global strategy into locally relevant actions.
- Highly collaborative, self-motivated, and capable of navigating complexity with ease.
- Strong commercial acumen and understanding of cloud/subscription economics.
Impact
This role will be instrumental in bridging the gap between cloud marketplaces and the traditional channel, helping local resellers across EMEA embrace AWS Marketplace as a modern and profitable sales route. Your enablement efforts will unlock new revenue streams, enhance partner loyalty, and position Ignition Technology and CrowdStrike as leaders in cloud-based cybersecurity distribution.
Our Benefits:
- 24 days holidays, increasing with service and we want you to take them.
- Your Birthday off.
- Pay Care Scheme.
- Workplace Pension.
- Hybrid working environment.
- Gym and café on site.
- Free parking.
- Drinks and snacks in the office and social events.
- Supportive and engaging working environment.
Good Luck!
IG Channel Manager - Crowdstrike (AWS Marketplace Focused ) employer: Ignition Technology
Contact Detail:
Ignition Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IG Channel Manager - Crowdstrike (AWS Marketplace Focused )
✨Tip Number 1
Familiarise yourself with AWS Marketplace and its specific dynamics. Understanding how it operates will help you engage effectively with local resellers and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the cybersecurity and cloud sales sectors. Attend relevant industry events or webinars to connect with potential colleagues and partners, which can provide valuable insights and opportunities.
✨Tip Number 3
Prepare to showcase your experience in channel sales and partner enablement. Be ready to discuss specific examples of how you've successfully engaged local resellers and driven sales growth in previous roles.
✨Tip Number 4
Stay updated on the latest trends in cloud technology and cybersecurity. Being knowledgeable about current market challenges and innovations will position you as a valuable asset to the team at Ignition Technology.
We think you need these skills to ace IG Channel Manager - Crowdstrike (AWS Marketplace Focused )
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel sales, partner enablement, and cloud marketplaces. Use specific examples that demonstrate your ability to engage local resellers and drive sales growth.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and explain how your skills align with the responsibilities outlined in the job description. Mention your understanding of AWS Marketplace and your experience in engaging partners.
Showcase Communication Skills: Since strong communication is key for this role, ensure your application reflects your written and verbal communication abilities. Use clear, concise language and professional tone throughout your documents.
Highlight Relevant Achievements: Include quantifiable achievements related to reseller activation and sales growth in your application. This could be the number of partners onboarded or revenue generated through previous roles, showcasing your impact in similar positions.
How to prepare for a job interview at Ignition Technology
✨Understand the Role and Company
Before your interview, make sure you thoroughly understand the role of IG Channel Manager and how it fits within Ignition Technology. Familiarise yourself with CrowdStrike's offerings and the AWS Marketplace, as this knowledge will demonstrate your genuine interest and preparedness.
✨Showcase Your Experience
Highlight your previous experience in channel sales and partner enablement, especially within the cybersecurity or cloud platforms sector. Be ready to discuss specific examples of how you've engaged local resellers and driven sales growth in similar roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to navigate complex situations. Prepare scenarios where you've successfully activated resellers or collaborated cross-functionally, as these will showcase your strategic thinking and relationship-building skills.
✨Ask Insightful Questions
At the end of the interview, ask thoughtful questions about the company's strategy for AWS Marketplace and how they measure success in reseller engagement. This not only shows your interest but also helps you gauge if the company aligns with your career goals.
