At a Glance
- Tasks: Create and launch innovative marketing strategies for emerging cybersecurity vendors.
- Company: Join Ignition, a fast-growing cybersecurity company transforming digital security.
- Benefits: Inclusive culture, career development opportunities, and competitive compensation.
- Other info: Dynamic role with a focus on creativity and measurable impact.
- Why this job: Shape the future of cybersecurity while working with cutting-edge technology.
- Qualifications: Experience in customer or channel marketing, especially in B2B tech.
The predicted salary is between 50000 - 65000 £ per year.
Successful candidates will join Ignition, a high growth cybersecurity organisation and the performance engine behind next-generation security technologies. You will work alongside an incredible team of people, in a supportive and inclusive working environment, with opportunities for promotion and career development. Founded in 2015 and acquired by Exclusive Networks in 2021, Ignition has grown rapidly by focusing on emerging, cloud and SaaS-based cybersecurity technologies. From the first spark of innovation, we accelerate promising technologies into category leaders, transforming breakthrough and AI-driven cybersecurity into trusted, market-ready solutions. We work with innovative vendors and ambitious technology partners across EMEA, bringing clarity, momentum, and predictable growth to an increasingly complex digital world. Powered by an exceptional team, we’re known for making customers feel the value, not the effort. This is a role for people who want to be part of a driven, trusted, and ambitious organisation, shaping the future of cybersecurity while helping partners and customers build a totally trusted digital future.
About this role: This role is responsible for building and activating go to market strategies for high potential innovation vendors. These vendors are earlier in their channel maturity and require hands on marketing leadership to establish presence, enable partners, and generate pipeline. Unlike established vendors, this role focuses on creation over optimisation, developing repeatable frameworks, playbooks, and campaigns from the ground up.
Your Responsibilities as the Vendor Marketing Manager:
- Go to Market Strategy
- Own end to end GTM plans for innovation vendors entering or scaling within the ecosystem
- Define positioning, messaging, and target audiences
- Design and execute launch campaigns that create awareness and initial traction
- Act as the primary marketing contact for assigned vendors, ensuring alignment on strategy, approvals, and performance reporting
- Campaign Development
- Plan and deliver integrated, multi-channel B2B marketing campaigns [email, social, events, landing pages]
- Develop high impact demand generation programmes that drive measurable pipeline
- Oversee campaign performance, optimisation, and reporting
- Build strong relationships to increase partner engagement and marketing adoption
- Partner Activation and Enablement
- Work closely with Sales to identify, onboard, and activate the right partners
- Drive co marketing initiatives with partners to accelerate pipeline
- Equip partners with simple, effective campaigns they can execute independently
- Marketing Toolkit & Playbook Creation
- Develop repeatable “campaign-in-a-box” toolkits for vendors and partners
- Create scalable playbooks that simplify execution and drive consistency across the ecosystem
- Continuously refine frameworks based on performance and partner feedback
- Budget Activation & ROI Ownership
- Recommend high-impact activities across events and experiences
- Manage MDF Funds (MDF), including planning, compliance, execution, and claims
- Track, measure, and report on ROI, pipeline contribution, and campaign effectiveness
- Use data and analytics to inform decision making and improve performance
Person specification:
- Proven experience in customer marketing and/or channel marketing, ideally within a B2B technology or channel driven environment.
- Strong background in managing vendor relationships, alliances, and marketing development funds.
- Strong understanding of CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
- Data-driven with the ability to translate campaign insights into strategic recommendations.
Vendor Marketing Manager in Hampshire employer: Ignition Technology
Ignition is an exceptional employer that fosters a supportive and inclusive work culture, empowering employees to thrive in their careers. With a strong focus on professional development and promotion opportunities, team members are encouraged to innovate and lead in the rapidly evolving cybersecurity landscape. Located in a dynamic environment, Ignition offers the chance to work with cutting-edge technologies and ambitious partners, making a meaningful impact in the digital world.
StudySmarter Expert Advice🤫
We think this is how you could land Vendor Marketing Manager in Hampshire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity space. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Vendor Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. Use data to highlight your impact. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Ignition, make sure to align your messaging with their values and goals. Show them how your experience in B2B technology marketing can help them accelerate their innovative vendors.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It shows you're genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets into the right hands.
We think you need these skills to ace Vendor Marketing Manager in Hampshire
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Vendor Marketing Manager. Highlight your experience in customer and channel marketing, especially in B2B tech. We want to see how your skills align with our focus on innovation and go-to-market strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how you can contribute to our mission. Be specific about your past experiences and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your experience with CRM and analytics tools like HubSpot or Salesforce. Share examples of how you've used data to inform marketing strategies and improve campaign performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ignition Technology
✨Know Your Vendors
Before the interview, dive deep into the vendors Ignition works with. Understand their products, market positioning, and how they fit into the cybersecurity landscape. This knowledge will help you demonstrate your enthusiasm and ability to build effective go-to-market strategies.
✨Showcase Your Campaign Skills
Be ready to discuss specific marketing campaigns you've developed in the past. Highlight your experience with multi-channel B2B marketing and how you’ve driven measurable results. Use concrete examples to illustrate your ability to create impactful demand generation programmes.
✨Emphasise Collaboration
This role requires strong relationships with sales and partners. Prepare to share examples of how you've successfully collaborated with different teams to achieve common goals. Show that you can be a team player who drives partner engagement and marketing adoption.
✨Data-Driven Decision Making
Ignition values data-driven insights. Be prepared to discuss how you've used analytics tools like HubSpot or Google Analytics to inform your marketing strategies. Share how you've translated campaign performance data into actionable recommendations for future initiatives.
