Digital Marketing Manager in Farnborough

Successful candidates will join Ignition, a high growth cybersecurity organisation and the performance engine behind next-generation security technologies. You will work alongside an incredible team of people, in a supportive and inclusive working environment, with opportunities for promotion and career development.

Founded in 2015 and acquired by Exclusive Networks in 2021, Ignition has grown rapidly by focusing on emerging, cloud and SaaS-based cybersecurity technologies. From the first spark of innovation, we accelerate promising technologies into category leaders, transforming breakthrough and AI-driven cybersecurity into trusted, market-ready solutions. We work with innovative vendors and ambitious technology partners across EMEA, bringing clarity, momentum, and predictable growth to an increasingly complex digital world.

Powered by an exceptional team, we’re known for making customers feel the value, not the effort. This is a role for people who want to be part of a driven, trusted, and ambitious organisation, shaping the future of cybersecurity while helping partners and customers build a totally trusted digital future.

Our Benefits:

• 24 days holidays rising to 29 with each year of service
• Additional day off for your birthday
• Healthcare – cash plan through Paycare and Employee Perks/Discounts
• Employee Assistance Program
• Auto Enrolment Pension scheme
• Long service awards
• Employee Referral Scheme
• Coffee Shop, Canteen and Gym on site
• Free Parking onsite

About the role:

We’re looking for a commercially minded Digital Marketing Manager / Marketing Operations Lead to take ownership of our digital marketing engine — from campaign execution and automation to analytics and optimisation. You’ll play a pivotal role in shaping how we attract, engage, and convert prospects across the funnel, ensuring every activity is measurable, data-driven, and aligned with revenue goals.

Your Responsibilities as the Digital Marketing Manager:

• Plan, execute, and optimise integrated digital campaigns across paid, owned, and earned channels, including social media, paid search, email and web.
• Manage and grow Ignition's social media presence to increase brand visibility, engagement, and reach across LinkedIn and other relevant platforms.
• Partner with vendors to amplify joint campaigns and co-marketing content through coordinated social activity, digital advertising, and shared communications calendars.
• Develop and champion an employee advocacy programme to empower teams to share and amplify key campaigns, thought leadership, and partner updates — extending organic reach and brand impact.
• Manage digital marketing budget and performance reporting, ensuring efficient spend and ROI.
• Build nurture and engagement journeys to drive MQL → SQL conversion through CRM and automation platforms.
• Collaborate with vendor marketing, sales and channel teams to deliver joint campaigns and co-marketing programmes.
• Own and optimise marketing automation workflows [HubSpot], ensuring accurate lead scoring, routing, and data hygiene.
• Manage campaign tracking and attribution models to connect marketing activity to pipeline impact.
• Partner with Sales & BDR teams to align processes, dashboards, and reporting across the funnel.
• Champion continuous improvement in data quality, workflow efficiency, and marketing tech adoption.
• Define KPIs and dashboards to track campaign performance and marketing ROI.
• Provide actionable insights and recommendations to improve conversion rates and channel performance.
• Support forecasting and pipeline analysis with data-driven reporting to senior stakeholders.

The Ideal Digital Marketing Manager will have:

• Proven experience in digital marketing and/or marketing operations, ideally in a B2B technology or channel-driven environment.
• Strong understanding of Marketing, CRM, marketing automation, and analytics tools [HubSpot, Salesforce, Google Analytics, SEMRush and LinkedIn].
• Data-driven mindset with the ability to translate insights into strategic recommendations.
• Excellent project management and stakeholder communication skills.
• Comfortable working across multiple campaigns, platforms, and priorities in a fast-paced, growth-oriented team.
• A passion for marketing performance and operational excellence.
• Curiosity about data, optimisation, and continuous improvement.
• The ability to bridge creative marketing with commercial impact.
• A collaborative approach that drives alignment between marketing, sales, vendors and partners.

If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success.