At a Glance
- Tasks: Lead and optimise paid advertising campaigns across Google & Meta, driving brand visibility and revenue.
- Company: Join a dynamic digital marketing team at a forward-thinking agency.
- Benefits: Competitive salary, mentorship opportunities, and a collaborative work environment.
- Other info: Opportunity for career growth and to mentor junior team members.
- Why this job: Shape innovative advertising strategies and make a real impact on client success.
- Qualifications: 3+ years in agency managing key accounts; strong Google & Meta Ads expertise required.
The predicted salary is between 36000 - 60000 € per year.
The Paid Advertising Lead is a crucial role within our growing digital marketing team. We’re seeking a true technical expert with strong experience developing strategic and creative campaigns across multiple channels. The Paid Advertising Lead will have plenty of hands-on experience in planning and executing paid strategies, with a special focus on Google & Meta Ads. The successful applicant will be expected to lean on their experience to independently drive success for key clients, contribute to core strategic frameworks to develop the service, and provide technical support & mentorship to junior team members. This role is perfect for someone with at least 3 years of agency experience managing key accounts - or 5 years of relevant industry experience - who is excited to help shape and optimise advanced paid advertising campaigns across multiple channels.
Key responsibilities
- Paid Advertising Expert: Stay ahead of emerging industry trends, advertising tools, and platform updates (primarily Google & Meta, but also others). Apply this expertise to develop strategies that align with broader marketing goals, driving brand visibility, conversions, and revenue growth.
- Paid Advertising Campaign Implementation: Leading and supporting others in setting up and optimising paid campaigns on platforms like Google & Meta. Execute tasks independently such as campaign creation, audience targeting, ad copy creation, ad creative briefing and bid management ensuring ongoing improvements in results.
- Funnel Targeting: Be responsible for identifying the most optimal funnel area for targeting which seamlessly aligns with a clients overall marketing strategy and thus, wider channel initiatives. Nurture audiences to an expert level irrespective of whether it is top, middle, and bottom-of-funnel campaigns. Your campaign and strategic creative approach will reflect this approach.
- Independent Initiative: Take full ownership of non-core or specialised tasks (e.g., campaign expansions, audits etc). Demonstrate problem-solving skills by proactively identifying issues and implementing solutions, whilst ensuring these marry up with broader marketing goals.
- Auditing: Conduct in-depth audits of new and existing campaigns, both internally and for clients, identifying areas for improvement. Communicate audit findings to the Paid Advertising Manager or the Client Services team, offering actionable insights and strategic recommendations.
- Team Support & Development: Provide guidance, mentorship, and support to junior members within the paid advertising team. Share best practices, coordinate with key stakeholders, and contribute to a culture of learning and innovation.
- Collaboration and Communication: Work closely with the design team and external creative partners to develop compelling creative strategies to be implemented consistently across multiple channels.
- Framework Compliance and Enhancement: Help implement and maintain our internal frameworks (e.g., “CALLISTO” and its parent “JUPITER”), ensuring all paid advertising activities align with the broader marketing strategy. Proactively suggest improvements to enhance legacy frameworks and ensure consistent application across all campaigns.
- Client Comms Support: Communicate effectively with the Client Services team to provide updates on campaign performance, deliver insights, and offer strategic recommendations.
- Opportunity Identification: Identify and share potential upsell or cross-sell opportunities with senior team members.
- Tracking & Reporting: Setup, review and monitor conversion tracking to ensure insightful reporting of key metrics to clients. Evaluate multiple reporting dashboards with broader commercial awareness to measure success outside of just the advertising platforms.
Key skills and experience required
- A minimum of 3 years agency experience managing key accounts, or 5 in house.
- Ability to develop and execute multi-channel paid media strategies aligned with wider marketing and revenue goals.
- Strong technical experience for both Google & Meta Ads. Experience with other advertising platforms (TikTok, Reddit, Pinterest, etc) is advantageous.
- Strong full-funnel advertising knowledge (awareness, consideration, conversion) with audience nurturing expertise.
- Proficiency in conversion tracking, analytics, reporting dashboards, and commercially focused performance analysis.
- Experience conducting in-depth campaign audits and delivering actionable strategic recommendations.
- Proven ability to independently manage and grow key client accounts with proactive problem-solving.
- Capability to mentor and support junior team members while contributing to team development.
- Strong cross-functional collaboration and communication skills with creative, design, and client services teams.
Paid Advertising Lead in Sheffield employer: Ignition Search LTD
As a leading player in the digital marketing landscape, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel. Our Paid Advertising Lead will benefit from a collaborative environment that encourages professional growth through mentorship opportunities and hands-on experience with cutting-edge advertising strategies. Located in a vibrant area, our team enjoys a supportive atmosphere that values creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Advertising Lead in Sheffield
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, especially those involving Google & Meta Ads. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to highlight how your experience aligns with their needs.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in paid advertising. Join webinars, read blogs, and engage in online communities. This not only boosts your knowledge but also shows potential employers that you're passionate about the field.
We think you need these skills to ace Paid Advertising Lead in Sheffield
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight your experience with Google and Meta Ads. We want to see how you've developed and executed campaigns in the past, so don’t hold back on the details!
Be Creative and Strategic:This role is all about creativity and strategy, so let that shine through in your application. Share examples of how you've aligned paid media strategies with broader marketing goals – we love a good success story!
Tailor Your Application:Make sure your application speaks directly to the job description. Use similar language and keywords to show us you understand what we're looking for. It’ll help your application stand out from the crowd!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ignition Search LTD
✨Know Your Platforms Inside Out
Make sure you brush up on the latest updates and features of Google and Meta Ads. Being able to discuss recent changes or trends will show that you're not just familiar with the platforms, but that you're genuinely passionate about staying ahead in the industry.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed. Highlight your role in planning, execution, and optimisation, and be ready to discuss the results. This will demonstrate your hands-on experience and ability to drive success for clients.
✨Demonstrate Your Problem-Solving Skills
Think of a time when you faced a challenge in a campaign and how you overcame it. Be prepared to share this story during the interview, as it will illustrate your independent initiative and ability to align solutions with broader marketing goals.
✨Be Ready to Mentor
Since the role involves supporting junior team members, think about how you would approach mentorship. Share your thoughts on best practices and how you can contribute to a culture of learning within the team. This shows you're not just focused on your own success, but also on developing others.
