At a Glance
- Tasks: Lead global sponsorship partnerships and manage exciting motorsport marketing activations.
- Company: Join Ignition Collective, a dynamic agency at the forefront of motorsport marketing.
- Benefits: Enjoy competitive salary, flexible working, wellness days, and professional development opportunities.
- Other info: Collaborative environment with international travel and excellent career growth potential.
- Why this job: Make a real impact in the thrilling world of motorsport while growing your career.
- Qualifications: 4+ years in sponsorship or motorsport marketing with strong project management skills.
The predicted salary is between 42750 - 52250 £ per year.
Position: Senior Account Manager – Global Sponsorship
Role: Full time, employed
Location: Silverstone, UK – Hybrid working with global travel
Salary: Competitive, dependent on experience
About Ignition Collective
Ignition Collective is a forward-thinking agency that creates exceptional marketing, sponsorship and experiential programmes for leading brands across motorsport, automotive and specialist sectors. We pride ourselves on combining strategic thinking with flawless execution, delivering work that inspires audiences and drives measurable business results.
As our partnerships continue to grow, we are looking for an experienced Senior Account Manager to lead the day-to-day delivery of one of our flagship accounts.
The Role:
This is an exciting opportunity for an experienced sponsorship professional with a passion for motorsport marketing. Working closely with the Account Director, you will lead the day-to-day management of a global OEM partnership, acting as the trusted partner to the client and coordinating the successful delivery of partnership strategy, consultancy, activation, asset management and executive engagement programmes. The role requires a commercially minded individual who is comfortable developing strategic presentations for senior leadership as well as managing race weekend activations, coordinating with motorsports teams and ensuring every partnership asset delivers maximum value. International travel throughout the motorsport season will be required.
Key Responsibilities:
- Client Leadership & Account Management
- Act as the day-to-day lead for a high-profile partnership programme
- Build trusted relationships with senior client stakeholders, becoming an extension of their marketing team
- Support the Account Director with the strategic development and growth of the account
- Lead client meetings, status calls and planning sessions
- Develop annual activation plans aligned with client business objectives
- Manage multiple concurrent workstreams across global markets while ensuring projects are delivered on time and within budget
- Produce detailed post-event reports, measurement frameworks and ROI analysis demonstrating the commercial impact of investments
- Prepare executive-level presentations, briefing documents and recommendations for senior client leadership
- Provide ongoing consultancy to maximise the value of the client’s investment
- Participate in regular client meetings and governance sessions, including occasional early morning, evening or weekend calls to accommodate international stakeholders
- Support strategic planning for future partnership opportunities and business initiatives
- Motorsport Partnership Activation
- Lead the planning and execution of activation programmes including:
- Asset Management
- Own and maintain the annual sponsorship asset tracker
- Accurately track all sponsorship asset usage throughout the motorsport season
- Ensure sponsorship rights are fully utilised across marketing, communications and business activities
- Identify opportunities to maximise the value of unused assets
- Support the procurement of additional assets where required, including hospitality and race tickets
- Ensure all asset usage complies with client governance and policies
- Team & Rights Holder Management
- Build strong working relationships with motorsport teams, rights holders, promoters and agency partners
- Coordinate regular planning meetings with rights holders
- Prepare meeting agendas, action logs and progress updates
- Track delivery against contractual commitments
- Ensure effective communication between all stakeholders
- Partnership Asset Optimisation
- Monitor seasonal asset utilisation
- Identify new activation opportunities
- Maintain accurate reporting for marketing managers
- Ensure compliance with sponsorship usage policies
- Recommend innovative ways to increase return on investment
- Support the acquisition of incremental sponsorship assets where appropriate
- Team Leadership
- Support and mentor junior team members
- Encourage collaboration and knowledge sharing
- Maintain high standards of delivery across the account team
- Contribute to the continuous improvement of agency processes and ways of working
Skills & Experience
We’re looking for someone who combines strategic thinking with exceptional organisational skills and a genuine passion for motorsport. You’ll ideally have:
- Minimum 4+ years’ experience in sponsorship, motorsport marketing or agency account management
- Strong knowledge of motorsport sponsorship, rights management and partnership activation
- Experience working with automotive OEMs, motorsport teams or global sports properties
- Proven ability to manage high-profile international client accounts
- Excellent project management skills with the ability to manage multiple complex workstreams
- Outstanding presentation and communication skills, including experience presenting to senior stakeholders
- Strong commercial awareness and budget management experience
- Excellent relationship management skills with the confidence to engage with senior executives, rights holders and agency partners
- Exceptional organisational skills and attention to detail
- Ability to remain calm under pressure within a fast-paced environment
- A proactive, collaborative and solutions-focused approach
- Willingness to travel internationally throughout the motorsport season and work flexible hours when required
What You Will Get from Us
- The opportunity to make an impact and develop your career
- An innovative and friendly workplace
- A flexible office and working from home policy – minimum of 3 days in the office
- Pension scheme
- Workplace benefits
- 25 days holiday + public holidays + winter break
- Two wellness days per year
- Access to weekly performance, health and wellness sessions and workshops
- Quarterly team coaching sessions
- Your birthday off
- Ongoing professional training and development
Why Join Us?
At Ignition, you’ll be part of a collaborative agency working at the forefront of global motorsport sponsorship, leading one of our flagship accounts while developing your career within an ambitious and supportive team.
Senior Account Manager – Global Sponsorship in Silverstone employer: Ignition Collective
At Ignition Collective, we foster a dynamic and inclusive work culture that prioritises collaboration and innovation, making it an exceptional employer for those passionate about motorsport marketing. With a flexible hybrid working model based in Silverstone, employees benefit from competitive salaries, generous holiday allowances, wellness initiatives, and ongoing professional development opportunities, all while contributing to impactful global sponsorship projects. Join us to be part of a supportive team that values your growth and creativity in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager – Global Sponsorship in Silverstone
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ignition Collective and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ignition Collective are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior Account Manager – Global Sponsorship in Silverstone
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ignition Collective. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ignition Collective:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ignition Collective’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ignition Collective
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ignition Collective will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ignition Collective, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
